Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Framing the 25 Year Paid Search Story
We will experience a historic renaissance for the TV industry, creating a boon for content producers and publishers and more and better content choices. -
The SSP Market Isn’t Dying – It’s Rightfully Forcing Change
While the SSP industry is facing critical challenges, there is still significant potential for innovation and growth. -
Adtech’s Growth Will Be Built on Custom Brand Solutions
In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex. -
Our Metaverse Marketing Future: Cautious Enthusiasm Mixed with a Dose of Skepticism
Skepticism as to the usefulness of the metaverse to consumers and marketers is not only warranted, it’s essential. -
Why It’s the Most Interesting Time for Search Since the 1990s
A whole new marketing genre has emerged, which has helped brands and businesses reach more people more accurately, and arguably less intrusively. -
Harness the Power of AI-Generated Images: The Ultimate Marketing Solution
AI-generated images are customizable, cost-effective, and hyper-targeted, making them a must-have tool in your marketing arsenal. -
The Intersection of AI and Marketing: What’s the Fuss All About?
AI has transformed our industry, enabling us to create more targeted campaigns, automate routine tasks, and gain deeper insights. -
The Real Cost of Fake Reviews in App Stores
Both Google and Apple will only be able to satisfy their obligations to their customers by adopting a zero-tolerance stance on fake reviews. -
Is It Time to Appoint Your First CTO?
With digital becoming central to success for many businesses, CTOs are becoming an increasingly important hire. -
How Will the Dust Settle in Streaming after 2023?
If we look back at the evolution of streaming we can expect a frenetic flurry of activity and some major shake-ups in 2023. -
Why We Need to Help AI Help Us
We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things. -
AI, Algorithms, Bias, and Unexpected Inequity: Thinking Ahead Before It’s Too Late
Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.
LATEST POSTS
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Live Nation Backs New Creator-Economy Company Creator Nation
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
