Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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The Rise of the Creative Technologist
By identifying problems and using the appropriate technology as a tool to solve them, there is the opportunity for brands to deliver innovative solutions that push the boundaries of what is possible. -
4 Winning Web3 Plays Top Brands Are Using to Reach Consumers
Brands that use data to create connections with consumers, and tell authentic stories, will be successful in the internet of the future. -
How to Break the Boundaries of Experiential Marketing with VR
If we’re looking to move the needle forward on VR’s effectiveness, we need to start with clear objectives on what it can do to make a better experience for consumers…not just a flashier one. -
Programmatic Darwinism: How Publishers Are Determining Which Supply Chain Components Survive
Sellers of digital media must continue to demand a more efficient, transparent and sustainable supply chain that delivers on the true promise of programmatic. -
Despite NFTs and Cryptocurrencies, Blockchain Will Be a Must for Marketers
While many people associate blockchain with cryptocurrencies and NFTs, its applications go far beyond digital currencies. -
Rebranding the SSP: How the Industry Is Writing a New Definition
SSPs that embrace technology to deliver quality over quantity will forge a more efficient supply chain -
Why 5G Hasn’t Fulfilled Its Promise to Marketers
While 5G technology had the potential to revolutionize telecommunications, it has not yet lived up to the promises made by marketers. -
Framing the 25 Year Paid Search Story
We will experience a historic renaissance for the TV industry, creating a boon for content producers and publishers and more and better content choices. -
The SSP Market Isn’t Dying – It’s Rightfully Forcing Change
While the SSP industry is facing critical challenges, there is still significant potential for innovation and growth. -
Adtech’s Growth Will Be Built on Custom Brand Solutions
In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex. -
Our Metaverse Marketing Future: Cautious Enthusiasm Mixed with a Dose of Skepticism
Skepticism as to the usefulness of the metaverse to consumers and marketers is not only warranted, it’s essential. -
Why It’s the Most Interesting Time for Search Since the 1990s
A whole new marketing genre has emerged, which has helped brands and businesses reach more people more accurately, and arguably less intrusively.
LATEST POSTS
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The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
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Elizabeth Newton, Founder of eNewton
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A Custom Algorithm Is Only as Good as the Planning Around It
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
