Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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How AI Will Help Marketers Do the Best Work of Their Careers
Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester, Keith Soljacich of Publicis Media, and Janet Balis of EY Consulting delve into the dynamic […] -
Prove Me Wrong: How 360 Measurement Trades Assumptions for Better Performance
As an advertiser, you don’t actually know what works and what doesn’t until you can trust your measurement. Effective measurement can break down your assumptions and disrupt your media mix […] -
Advertising Industry Executives Reflect on 25 Years of Google
As Google itself celebrates their quarter-century birthday, top executives from around the industry weigh in on Google’s milestone, their influence, and the future. -
Closing the Innovation Gap in Ecommerce
To effectively close the innovation gap in ecommerce, we need to recognize that we can’t do it all alone. -
Contextual Isn’t New, but Advancements Will Solve Marketers’ Headaches
As the industry is pushed relentlessly towards the edge of the third-party cookie tracking precipice, innovations in contextual are ensuring that marketers can meet and engage with their audiences in the new privacy-first world. -
How to Use AI to Target Auto Buyers Amidst Shift to EV
The transformational nature of AI is crucial in predicting real-time changes in automotive consumer behavior -
Audio Advertising is Set to Thrive in a Post-Cookie Landscape
Ad-supported offerings present very promising opportunities for marketers who are concerned about data privacy and the effectiveness of their advertising practices into the future. -
5 Ways Digital Publishers Can Regain Control of Their Tech Stacks
Publishers need to perhaps remember that modernising their technology is only one part of the equation and that they need to continue to invest in quality editorial as well. -
Soundscaping the Metaverse: Elevating Brand Experiences Through Sonic Identity
This will be a fatal mistake for brands as they begin to engage consumers in the metaverse, which, as we’ve seen, takes brand immersion to a whole new level. -
The Real Risk Is Not Trying
It feels like our industry is losing its optimism and succumbing to a postmodern form of cynicism. We are allowing our distrust in tech and other companies that have misused it to drive our vision for how it could be used creatively. -
Exploring Emerging Trends in Brand Activation: Harnessing the Power of Licensing and the Metaverse
As brands continue to adapt and innovate, we can expect more engaging and memorable activations that redefine the boundaries of consumer-brand relationships and help businesses thrive in an increasingly competitive marketplace. -
Unlocking the Metaverse: A Programmatic Guide
According to a 2022 report, 87% of U.S. consumers believe the metaverse will play a significant role in the way they interact with brands and 69% of marketers stated they were looking to build more experiences in metaverse-like environments in 2023.
LATEST POSTS
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Live Nation Backs New Creator-Economy Company Creator Nation
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
