Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
-
Digital Advertising Is Set to Enter a New Era – and Brands Need to Be Ready
There’s still time for marketers to embrace a new privacy-first paradigm whose scalability matches the ID-based practices the industry has relied on thus far. However, the clock is ticking. -
Advertisers’ Trust in Google Goes Dark: What’s Next?
The DOJ’s legal action against Google could take years. But while they are in trial, those who take this as a call to action and start planning ahead of the court’s decree will find long-term success. -
The Renaissance of Targeted Advertising
Rapid technology evolutions in targeted advertising are empowering video service providers to redefine viewer engagement and boost their revenue. Let’s take a deeper look. -
Contextual Audiences Represent a Path Forward for the Industry
As technology continues to advance and the digital ecosystem evolves, embracing contextual audience targeting will be crucial for brands to thrive in a privacy-first environment. -
How Next-Gen Contextual Tech is Raising the Bar on Safe and Innovative CTV Ads
Key industry organizations like the IAB and MRC will be critical in moving the needle here; encouraging higher standards and accreditations so that content-level analysis and intra-video tagging becomes more widely embraced. -
Performance Talks: CMO Corner
-
Rev Up Your Performance: The Reels Creative Supercharger Workshop
Join us for a full-throttle workshop dedicated to building high-performance Reels. Learn how Reels ads can turn attention into action and how to apply creative essentials that can take your […] -
Steal My Reels Strategy
Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing ad formats. In this session, hear about ways marketers are leveraging validated creative best practices […] -
Cracking the Code of Creative Resonance & Performance
If you see the same messages over and over again, you’ll get bored and eventually tune out. If you see the same messages over and over…You get it, and we […] -
Unlocking the Power of AI for Advertisers
Predictive AI has been powering innovation in digital advertising over the past several years, and the emergence of Generative AI promises profound implications and transformative impacts on the industry. It […] -
How AI Will Help Marketers Do the Best Work of Their Careers
Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester, Keith Soljacich of Publicis Media, and Janet Balis of EY Consulting delve into the dynamic […] -
Prove Me Wrong: How 360 Measurement Trades Assumptions for Better Performance
As an advertiser, you don’t actually know what works and what doesn’t until you can trust your measurement. Effective measurement can break down your assumptions and disrupt your media mix […]
LATEST POSTS
-
A Creator Brief Should Make the Next Decision Easier
-
The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season
-
Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union
-
Why Travel Data Matters to Brands That Don’t Sell Travel
-
Simulations Are About to Make Failure Cheap in Advertising
