Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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It’s Time to Move Past the Web3 Experimentation Phase
As the technology evolves to become more frictionless and cost efficient, more brands are finding meaningful, ROI-driven ways to enter the space, and future-proof themselves. -
Blockchain, Brands and Advertising: It’s All Still to Play For
To make the most of this as yet unrealized opportunity, brands and advertisers will need to navigate the thorny issue of privacy by adding genuine value for their audiences. -
Digital Advertising Is Set to Enter a New Era – and Brands Need to Be Ready
There’s still time for marketers to embrace a new privacy-first paradigm whose scalability matches the ID-based practices the industry has relied on thus far. However, the clock is ticking. -
Advertisers’ Trust in Google Goes Dark: What’s Next?
The DOJ’s legal action against Google could take years. But while they are in trial, those who take this as a call to action and start planning ahead of the court’s decree will find long-term success. -
The Renaissance of Targeted Advertising
Rapid technology evolutions in targeted advertising are empowering video service providers to redefine viewer engagement and boost their revenue. Let’s take a deeper look. -
Contextual Audiences Represent a Path Forward for the Industry
As technology continues to advance and the digital ecosystem evolves, embracing contextual audience targeting will be crucial for brands to thrive in a privacy-first environment. -
How Next-Gen Contextual Tech is Raising the Bar on Safe and Innovative CTV Ads
Key industry organizations like the IAB and MRC will be critical in moving the needle here; encouraging higher standards and accreditations so that content-level analysis and intra-video tagging becomes more widely embraced. -
Performance Talks: CMO Corner
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Rev Up Your Performance: The Reels Creative Supercharger Workshop
Join us for a full-throttle workshop dedicated to building high-performance Reels. Learn how Reels ads can turn attention into action and how to apply creative essentials that can take your […] -
Steal My Reels Strategy
Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing ad formats. In this session, hear about ways marketers are leveraging validated creative best practices […] -
Cracking the Code of Creative Resonance & Performance
If you see the same messages over and over again, you’ll get bored and eventually tune out. If you see the same messages over and over…You get it, and we […] -
Unlocking the Power of AI for Advertisers
Predictive AI has been powering innovation in digital advertising over the past several years, and the emergence of Generative AI promises profound implications and transformative impacts on the industry. It […]
