Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Contextual Audiences Represent a Path Forward for the Industry
As technology continues to advance and the digital ecosystem evolves, embracing contextual audience targeting will be crucial for brands to thrive in a privacy-first environment. -
How Next-Gen Contextual Tech is Raising the Bar on Safe and Innovative CTV Ads
Key industry organizations like the IAB and MRC will be critical in moving the needle here; encouraging higher standards and accreditations so that content-level analysis and intra-video tagging becomes more widely embraced. -
Performance Talks: CMO Corner
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Rev Up Your Performance: The Reels Creative Supercharger Workshop
Join us for a full-throttle workshop dedicated to building high-performance Reels. Learn how Reels ads can turn attention into action and how to apply creative essentials that can take your […] -
Steal My Reels Strategy
Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing ad formats. In this session, hear about ways marketers are leveraging validated creative best practices […] -
Cracking the Code of Creative Resonance & Performance
If you see the same messages over and over again, you’ll get bored and eventually tune out. If you see the same messages over and over…You get it, and we […] -
Unlocking the Power of AI for Advertisers
Predictive AI has been powering innovation in digital advertising over the past several years, and the emergence of Generative AI promises profound implications and transformative impacts on the industry. It […] -
How AI Will Help Marketers Do the Best Work of Their Careers
Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester, Keith Soljacich of Publicis Media, and Janet Balis of EY Consulting delve into the dynamic […] -
Prove Me Wrong: How 360 Measurement Trades Assumptions for Better Performance
As an advertiser, you don’t actually know what works and what doesn’t until you can trust your measurement. Effective measurement can break down your assumptions and disrupt your media mix […] -
Advertising Industry Executives Reflect on 25 Years of Google
As Google itself celebrates their quarter-century birthday, top executives from around the industry weigh in on Google’s milestone, their influence, and the future. -
Closing the Innovation Gap in Ecommerce
To effectively close the innovation gap in ecommerce, we need to recognize that we can’t do it all alone. -
Contextual Isn’t New, but Advancements Will Solve Marketers’ Headaches
As the industry is pushed relentlessly towards the edge of the third-party cookie tracking precipice, innovations in contextual are ensuring that marketers can meet and engage with their audiences in the new privacy-first world.
LATEST POSTS
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The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
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Elizabeth Newton, Founder of eNewton
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A Custom Algorithm Is Only as Good as the Planning Around It
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
