Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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How Advertisers can Harness the Power of AI in a Cookieless Era
The cookieless future needs AI to maintain ad effectiveness. But have no fear, that future is here (and will only get better month-after-month). -
SEO – It’s Everyone’s Business
Critics have been saying SEO is going to die for the past ten years, but it’s evolved and matured to become a conductor of digital strategy – not just an add on. -
It’s Time To Put Aside The Distractions And Focus On The Post-Cookie Reality
As we roll into 2024, the advertising industry must focus its full attention on the imminent transition to a post-cookie world. -
What’s Really Behind Linkedin’s Advertising Growth?
In this post, I’ll talk about what I see as the real drivers behind LinkedIn advertising growth and what the platform can do to keep making inroads into B2B marketing budgets. -
Data Privacy Day: How Can Ad Land Keep Its Balance in 2024?
Amid the loss of third-party cookies and rising consumer concern about online data usage, the industry faces an urgent need to evolve long-entrenched processes. But what does that look like, and where should they focus first? -
The Intersection of Search, User-Generated Content and Influencer Marketing
We are, definitively, in the first moment in which the way we search for information across the internet is drastically changing. Google and Bing aren’t the sole options for finding what you’re looking for any longer. -
2024 Predictions: The Evolving Landscape of the Advertising Industry
This year will also see the endgame for cookies, leaving many marketers scrambling for alternatives. Meanwhile, consumers are clearly shifting to omnichannel viewing and CTV is showing significant growth. -
5 Reasons Marketers Should Harness 3D Printing
Given its sustainability and lower risk, 3D printing is an essential tool for brands and agencies looking to personalize and elevate the consumer experience. -
The Marketing Momentum Behind EVs Needs New Strategies to Achieve Successful Outcomes
While that’s a tectonic shift, not all is plain sailing. September is typically a banner month for new car sales in the UK, as the DVLA issues new number plates, but BEV sales to private buyers in September 2023 actually fell by 14% compared to September 2022. -
Meta’s 2023 B2B Summit: Our Take on the Highlights
Meta had their annual B2B Summit this week and covered some of their new tools/capabilities for B2B advertisers on their platforms. Here are a few of the big highlights. -
Why 2024 Will Usher in the ‘Age of Mindset’ in Digital Advertising
It’s the formula of context+attention+creative that forms the most compelling model for the future of advertising in the cookieless world, seamlessly tapping into the nuances of user mindset in a way that antiquated profile-based models will never achieve. -
How to Navigate the Future State of Digital Ad Measurement
Advertisers need to embrace the reality that the digital ad landscape is evolving rapidly, and past methods may not be applicable.
LATEST POSTS
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
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Oft-Neglected, Local Targeting Represents the Future of Advertising
