Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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2024 Should Be the Year of AI-Powered DPO
As the landscape continues to shift, DPO will give publishers the insights needed to take greater control of their advertising operations, optimise revenue and deliver better advertising experiences. -
Charting the Path to Green Success: The Imperative to Include Media Delivery in Corporate Carbon Measurement
As discussions around climate reporting, net-zero targets, and industry-wide media measurement initiatives gain momentum, the importance of including media delivery measurements across a complex supply chain within Scope 3 emissions is becoming increasingly evident. -
Beyond the American Dream: Why U.S. Businesses Struggle with Global Expansion
Let’s examine what an independent survey, conducted by Censuswide on behalf of Phrase, revealed about U.S. leaders’ global hesitancies and explore strategies for overcoming them. -
Walled Gardens Aren’t Incentivized to Make Open Web Advertising Effective
Regardless of Google’s moves or those of any other walled garden in the post-cookie world, one thing is certain: the walled gardens have no motivation to support or better ads on the open web. -
How Advertisers can Harness the Power of AI in a Cookieless Era
The cookieless future needs AI to maintain ad effectiveness. But have no fear, that future is here (and will only get better month-after-month). -
SEO – It’s Everyone’s Business
Critics have been saying SEO is going to die for the past ten years, but it’s evolved and matured to become a conductor of digital strategy – not just an add on. -
It’s Time To Put Aside The Distractions And Focus On The Post-Cookie Reality
As we roll into 2024, the advertising industry must focus its full attention on the imminent transition to a post-cookie world. -
What’s Really Behind Linkedin’s Advertising Growth?
In this post, I’ll talk about what I see as the real drivers behind LinkedIn advertising growth and what the platform can do to keep making inroads into B2B marketing budgets. -
Data Privacy Day: How Can Ad Land Keep Its Balance in 2024?
Amid the loss of third-party cookies and rising consumer concern about online data usage, the industry faces an urgent need to evolve long-entrenched processes. But what does that look like, and where should they focus first? -
The Intersection of Search, User-Generated Content and Influencer Marketing
We are, definitively, in the first moment in which the way we search for information across the internet is drastically changing. Google and Bing aren’t the sole options for finding what you’re looking for any longer. -
2024 Predictions: The Evolving Landscape of the Advertising Industry
This year will also see the endgame for cookies, leaving many marketers scrambling for alternatives. Meanwhile, consumers are clearly shifting to omnichannel viewing and CTV is showing significant growth. -
5 Reasons Marketers Should Harness 3D Printing
Given its sustainability and lower risk, 3D printing is an essential tool for brands and agencies looking to personalize and elevate the consumer experience.
