Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Revolut’s SuperApp Ambitions: 5 Questions to Answer in Volatile Times
A crack tech team and experimental culture are also must-haves to win over consumers where it matters most – at the screenface. -
Why Publishers Need to Grasp Contextual Data as Cookies Grow Stale
Google’s cookie deprecation might continue to edge further into the future, but publishers and advertisers should take advantage of the delay to test and optimise the fast-evolving power of contextual data, readying themselves to hit the ground running as cookies fast approach their use-by date. -
Goodbye Chatbots, Hello Multimodality and Autonomous Agents: What OpenAI and Google’s Latest Releases Mean for Business
Along with new developments from other foundational models such as Claude3 and Llama 3, the recent “updates” from OpenAi and Google show that AI transformation is accelerating. -
How Do You Measure Attention Out-of-Home?
In the world of outdoor advertising, where attention is the ultimate currency, the advancement of attention measurement is vital, turning conjecture into concrete data. -
Tech Breakthroughs Unveiled: Exploring Three of the Latest Innovations Shaping Our Industry
Explore the latest tech innovations -
Deadline or no Deadline: The Future of Programmatic is ID-Free
The move towards ID-free advertising is not just a compliance necessity but a strategic simplification. -
Setting Agency Guardrails: 4 Tips for Success
By following these tips, brands do more than just improve their digital advertising efforts—they enable a stronger, more transparent and healthier dynamic with media agencies. -
The Cookie Is Dead, Long-Live the Cookie
Is the delay of cookie deprecation a bad thing? Probably not, but it’s likely to maintain uncertainty within the advertising industry while just prolonging the inevitable. -
From Eco-Conscious to Actionable: How Brands are Embracing QR Codes for Sustainability
By embracing QR Codes and other tech-driven strategies, brands can deepen their commitment to sustainability while working towards a more eco-conscious future. -
Cookies, CTV, and Consent: Key Talking Points for the Ad Industry in Q1 2024
As the space – and the technology that supports it – continues to emerge and evolve, marketers must keep in mind one thing before deciding whether to embrace any change: their customers. -
Cookieless Age? More Like the Contextual Renaissance
It’s imperative for advertisers still looking for a post-cookie solution in 2024 to proactively adapt their strategies to feature contextual more centrally. -
Your Favorite NYC Transit Digital Assets, Now Available Programmatically
Broadly, OOH advertising has proven effectiveness across the marketing funnel. In a 2023 Morning Consult survey, 85% of adults said they have seen an OOH ad in the last 30 days.
LATEST POSTS
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Elizabeth Newton, Founder of eNewton
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A Custom Algorithm Is Only as Good as the Planning Around It
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
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Healthcare AI Should Make Care Feel More Human
