Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Nicola Mendleson Holiday AMA
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Through a Brand’s Lens: Navigating the Ever-Changing Advertising Landscape
Brands recognise that traditional media planning, buying, and measurement models are no longer effective. They are now looking for technology platforms that have adapted to offer solutions that simplify their media supply chain, maximise their media investment, and seamlessly integrate the next emerging channel — whatever or wherever that may be. -
Why Supporting Quality Media Is Key for Brand Safety and (Re)Building Trust in Digital Advertising
We all have a responsibility to be responsible advertisers. While the fallout of GARM is a blow, the issue highlights the importance of prioritising brand safety right now and its significance in today’s media landscape. -
How Cutting-Edge Technologies Are Transforming the Financial Sector
It’s about time for the financial industry to undergo a significant technological transformation. Blockchain’s speed and transparency are upending the status quo, AI is personalizing financial services, and digital currencies are fundamentally changing the way we think about money. -
Q&A With Terry Hornsby, Founder and Executive Vice-President, Mantis
There is no doubt that the ever-spreading use of AI, especially generative AI, could cause brand safety issues. Already we’re seeing incredibly life-like deep fakes videos, images, and audio perforating online. -
Combating Content Clutter: Navigating Information Overload for Engaging Experiences
Marketers continue to face the daunting challenge of content overload in today’s generative-AI fueled digital environment. To address this, it is crucial for organizations to establish a single source of truth, ensuring data accuracy and consistency across all marketing channels. -
The Impact of Keyword Blocking: How Advertisers Missed Out During the Paris Olympics
Advertisers who embrace these advanced solutions will not only protect their brand but also maximize their reach and impact in an increasingly complex digital landscape. The Olympics, with its global audience and high engagement, highlights the need for this shift more than ever. -
Harnessing the Growth of Pinterest Users to Boost Brand Performance
While there will never be a one-size-fits-all solution to fulfilling media plans and driving target audience action, marketers that are equipping themselves with the right data and insights is essential for maintaining cost-efficiency and high conversion rates. This strategy minimizes cash burn and keeps your brand ahead of the competition. -
So Cookies Aren’t Going Away Tomorrow – That Doesn’t Mean Marketers Should Take Pause
When Google’s ‘A new path for Privacy Sandbox on the web’ blog post about Chrome no longer deprecating third-party cookie was published a few weeks back, industry leaders breathed a collective sigh of relief. -
“Man Plans, and Google Laughs” — Q&A With MGID’s Madi Bachar on Google’s Cookie U-Turn
Google’s recent decision to maintain its use of third-party cookies on Chrome, rather than phasing them out as previously announced, has sent ripples through the industry. This U-turn — like many of the tech giant’s decisions — has highlighted the complexities and dependencies within the digital ecosystem. -
A New Era in Contextual: Balancing Privacy and Value
In a world where every moment counts, contextual targeting offers a path forward that is both effective and ethical, paving the way for a more meaningful and sustainable marketing ecosystem. -
Is X Still the Right Platform for Your Brand? A Year After the Rebrand
Ultimately, the decision to remain on X should be guided by a thorough evaluation of the platform’s alignment with a brand’s goals and target demographics, ensuring that the benefits outweigh the risks in an increasingly unpredictable social media landscape.
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A Creator Brief Should Make the Next Decision Easier
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The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season
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Why Travel Data Matters to Brands That Don’t Sell Travel
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Simulations Are About to Make Failure Cheap in Advertising
