Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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A New Era in Contextual: Balancing Privacy and Value
In a world where every moment counts, contextual targeting offers a path forward that is both effective and ethical, paving the way for a more meaningful and sustainable marketing ecosystem. -
Is X Still the Right Platform for Your Brand? A Year After the Rebrand
Ultimately, the decision to remain on X should be guided by a thorough evaluation of the platform’s alignment with a brand’s goals and target demographics, ensuring that the benefits outweigh the risks in an increasingly unpredictable social media landscape. -
How Consolidation can Help Safeguard the Future of the Open Web
The battle for an open, fair internet – one that’s led by privacy-first technology, editorial excellence and world-class standards of transparency – can only be won with a thriving independent adtech sector. -
Every Telco Needs to Keep on Top of the Phaseout of Tracking Cookies. Here’s Why
The key to success is that telcos retain control of the solution and develop a true, service-layer proposition that’s easy to integrate and deploy. -
Profiting from the Big Picture
Why Lifetime Value (LTV) Should Drive Your Online Ad Strategy -
Revolut’s SuperApp Ambitions: 5 Questions to Answer in Volatile Times
A crack tech team and experimental culture are also must-haves to win over consumers where it matters most – at the screenface. -
Why Publishers Need to Grasp Contextual Data as Cookies Grow Stale
Google’s cookie deprecation might continue to edge further into the future, but publishers and advertisers should take advantage of the delay to test and optimise the fast-evolving power of contextual data, readying themselves to hit the ground running as cookies fast approach their use-by date. -
Goodbye Chatbots, Hello Multimodality and Autonomous Agents: What OpenAI and Google’s Latest Releases Mean for Business
Along with new developments from other foundational models such as Claude3 and Llama 3, the recent “updates” from OpenAi and Google show that AI transformation is accelerating. -
How Do You Measure Attention Out-of-Home?
In the world of outdoor advertising, where attention is the ultimate currency, the advancement of attention measurement is vital, turning conjecture into concrete data. -
Tech Breakthroughs Unveiled: Exploring Three of the Latest Innovations Shaping Our Industry
Explore the latest tech innovations -
Deadline or no Deadline: The Future of Programmatic is ID-Free
The move towards ID-free advertising is not just a compliance necessity but a strategic simplification. -
Setting Agency Guardrails: 4 Tips for Success
By following these tips, brands do more than just improve their digital advertising efforts—they enable a stronger, more transparent and healthier dynamic with media agencies.
LATEST POSTS
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
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Oft-Neglected, Local Targeting Represents the Future of Advertising
