Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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How Do You Measure Attention Out-of-Home?
In the world of outdoor advertising, where attention is the ultimate currency, the advancement of attention measurement is vital, turning conjecture into concrete data. -
Tech Breakthroughs Unveiled: Exploring Three of the Latest Innovations Shaping Our Industry
Explore the latest tech innovations -
Deadline or no Deadline: The Future of Programmatic is ID-Free
The move towards ID-free advertising is not just a compliance necessity but a strategic simplification. -
Setting Agency Guardrails: 4 Tips for Success
By following these tips, brands do more than just improve their digital advertising efforts—they enable a stronger, more transparent and healthier dynamic with media agencies. -
The Cookie Is Dead, Long-Live the Cookie
Is the delay of cookie deprecation a bad thing? Probably not, but it’s likely to maintain uncertainty within the advertising industry while just prolonging the inevitable. -
From Eco-Conscious to Actionable: How Brands are Embracing QR Codes for Sustainability
By embracing QR Codes and other tech-driven strategies, brands can deepen their commitment to sustainability while working towards a more eco-conscious future. -
Cookies, CTV, and Consent: Key Talking Points for the Ad Industry in Q1 2024
As the space – and the technology that supports it – continues to emerge and evolve, marketers must keep in mind one thing before deciding whether to embrace any change: their customers. -
Cookieless Age? More Like the Contextual Renaissance
It’s imperative for advertisers still looking for a post-cookie solution in 2024 to proactively adapt their strategies to feature contextual more centrally. -
Your Favorite NYC Transit Digital Assets, Now Available Programmatically
Broadly, OOH advertising has proven effectiveness across the marketing funnel. In a 2023 Morning Consult survey, 85% of adults said they have seen an OOH ad in the last 30 days. -
Is User-Rewarded Content the New MFA? A Look into the Hidden Impact of URCs on Brands
Ultimately, the key to successfully leveraging URC lies in a balanced, strategic approach. For many, it may mean fully excluding URC. -
The New Imperative for Ad Tech: Promoting Addressability
The ad tech industry can and should guide publishers in optimizing their content categorization and metadata to improve the accuracy and effectiveness of contextual targeting. -
Blurred Lines: Navigating the Ethical Landscape of Digital Creation in Brand Campaigns
With so much amazing content being created every single day online, there are lots of opportunities for creativity and innovation. But this new world also poses significant ethical challenges.
