Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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The Impact of Keyword Blocking: How Advertisers Missed Out During the Paris Olympics
Advertisers who embrace these advanced solutions will not only protect their brand but also maximize their reach and impact in an increasingly complex digital landscape. The Olympics, with its global audience and high engagement, highlights the need for this shift more than ever. -
Harnessing the Growth of Pinterest Users to Boost Brand Performance
While there will never be a one-size-fits-all solution to fulfilling media plans and driving target audience action, marketers that are equipping themselves with the right data and insights is essential for maintaining cost-efficiency and high conversion rates. This strategy minimizes cash burn and keeps your brand ahead of the competition. -
So Cookies Aren’t Going Away Tomorrow – That Doesn’t Mean Marketers Should Take Pause
When Google’s ‘A new path for Privacy Sandbox on the web’ blog post about Chrome no longer deprecating third-party cookie was published a few weeks back, industry leaders breathed a collective sigh of relief. -
“Man Plans, and Google Laughs” — Q&A With MGID’s Madi Bachar on Google’s Cookie U-Turn
Google’s recent decision to maintain its use of third-party cookies on Chrome, rather than phasing them out as previously announced, has sent ripples through the industry. This U-turn — like many of the tech giant’s decisions — has highlighted the complexities and dependencies within the digital ecosystem. -
A New Era in Contextual: Balancing Privacy and Value
In a world where every moment counts, contextual targeting offers a path forward that is both effective and ethical, paving the way for a more meaningful and sustainable marketing ecosystem. -
Is X Still the Right Platform for Your Brand? A Year After the Rebrand
Ultimately, the decision to remain on X should be guided by a thorough evaluation of the platform’s alignment with a brand’s goals and target demographics, ensuring that the benefits outweigh the risks in an increasingly unpredictable social media landscape. -
How Consolidation can Help Safeguard the Future of the Open Web
The battle for an open, fair internet – one that’s led by privacy-first technology, editorial excellence and world-class standards of transparency – can only be won with a thriving independent adtech sector. -
Every Telco Needs to Keep on Top of the Phaseout of Tracking Cookies. Here’s Why
The key to success is that telcos retain control of the solution and develop a true, service-layer proposition that’s easy to integrate and deploy. -
Profiting from the Big Picture
Why Lifetime Value (LTV) Should Drive Your Online Ad Strategy -
Revolut’s SuperApp Ambitions: 5 Questions to Answer in Volatile Times
A crack tech team and experimental culture are also must-haves to win over consumers where it matters most – at the screenface. -
Why Publishers Need to Grasp Contextual Data as Cookies Grow Stale
Google’s cookie deprecation might continue to edge further into the future, but publishers and advertisers should take advantage of the delay to test and optimise the fast-evolving power of contextual data, readying themselves to hit the ground running as cookies fast approach their use-by date. -
Goodbye Chatbots, Hello Multimodality and Autonomous Agents: What OpenAI and Google’s Latest Releases Mean for Business
Along with new developments from other foundational models such as Claude3 and Llama 3, the recent “updates” from OpenAi and Google show that AI transformation is accelerating.
