Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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How Companies Can Ease the Tension Between Marketing and Cybersecurity
Bridging the gap between marketing and security is possible and necessary in today’s digital landscape. -
Advertising Week Q&A: Michael Hanbury-Williams, Managing Director UK, Greenbids
Advertising Week sat down with Michael Hanbury-Williams, Managing Director UK at Greenbids to discuss his role, the challenges facing advertisers, and AI’s role in it all. By R. Larsson, Advertising […] -
Creative Mix: the Science and Magic of Effectiveness
Learn how to adjust your creative strategy with “intimacy” and “immediacy” levers through AI and data- driven insights that help drive sales and long term brand equity. -
Demystifying the Real Value of AI in Marketing
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results. -
The Era of Multimodal Brands: Reimagining the Creative Workflow with AI
Learn how to navigate the constraints of quality, speed, and cost while staying ahead of technological advancements and evolving auction dynamics that help drive better results for your business. -
What Top Gun and Data Privacy Laws Have in Common
By fostering greater collaboration between publishers and advertisers, the industry can move towards a more transparent, efficient, and privacy-focused future. -
Nicola Mendleson Holiday AMA
https://youtu.be/WjCm_rZf0EA -
Through a Brand’s Lens: Navigating the Ever-Changing Advertising Landscape
Brands recognise that traditional media planning, buying, and measurement models are no longer effective. They are now looking for technology platforms that have adapted to offer solutions that simplify their media supply chain, maximise their media investment, and seamlessly integrate the next emerging channel — whatever or wherever that may be. -
Why Supporting Quality Media Is Key for Brand Safety and (Re)Building Trust in Digital Advertising
We all have a responsibility to be responsible advertisers. While the fallout of GARM is a blow, the issue highlights the importance of prioritising brand safety right now and its significance in today’s media landscape. -
How Cutting-Edge Technologies Are Transforming the Financial Sector
It’s about time for the financial industry to undergo a significant technological transformation. Blockchain’s speed and transparency are upending the status quo, AI is personalizing financial services, and digital currencies are fundamentally changing the way we think about money. -
Q&A With Terry Hornsby, Founder and Executive Vice-President, Mantis
There is no doubt that the ever-spreading use of AI, especially generative AI, could cause brand safety issues. Already we’re seeing incredibly life-like deep fakes videos, images, and audio perforating online. -
Combating Content Clutter: Navigating Information Overload for Engaging Experiences
Marketers continue to face the daunting challenge of content overload in today’s generative-AI fueled digital environment. To address this, it is crucial for organizations to establish a single source of truth, ensuring data accuracy and consistency across all marketing channels.
