Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Crawl, Walk, Run: How Open Web Publishers Can Stay in the Ad Revenue Race
The growth potential of open web publishers will lie in the amount of work they can put in. It’s going to take adaptability, proactive engagement in data strategies, and a willingness to evolve. -
Rethink What’s Possible: What the Next Generation of Search Means for Marketing
Wednesday’s panel began with Google’s Managing Director of Technology, Media, and Telecommunications, Vanessa Kingori discussing the AI innovations driving the advancement in Google Search. -
Context and Audience: Reuniting What Should Never Have Been Separated
The reintegration of audience and context marks the beginning of a new era—one where advertisers, publishers, and consumers alike can benefit from campaigns that don’t just target but truly connect. -
Reflections on 2025: The Urgent Priorities Shaping Digital Advertising
The industry is at a critical juncture where privacy-first solutions, better measurement, and programmatic advancements must move from theory to widespread implementation. -
A Data-Driven Media Buying Revolution Is Saving Time, Cutting Costs, and Delivering KPI-Smashing Results
As algorithms and automation sometimes leave advertisers with questions, forward-thinking agencies are welcoming the winds of change into their sails. -
Separating Hype from Reality in Ad Verification
By prioritizing partners who meet these essential criteria, advertisers can protect their brands effectively and maintain trust in a complex digital landscape. -
Industry Shifts and Acquisitions Signal the Rise of Curation
The Trade Desk’s acquisition of Sincera is a bold move, but it’s also a sign of the times. -
Escaping the Walled Garden: Ads in an Unchecked Media World
In an increasingly unpredictable world, the amount of questionable and dangerous content within the walled gardens will only increase. -
Simplifying the Supply Chain through SSP 2.0
Modern-day SSPs are significantly enhancing the performance of DSPs, elevating their effectiveness in the advertising ecosystem. The collaboration between SSPs and DSPs is proving to be a game changer in maximizing the impact of digital marketing strategies. -
Programmatic Media Curation: A Path to Quality and Control?
The path to successful implementation requires thoughtful planning and consistent optimisation, but the rewards are clear: organisations that embrace curation’s strategic potential will be better positioned to deliver privacy-compliant, highly targeted campaigns that drive measurable business results. -
2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising
As 2024 draws to a close, it’s always instructive to pause and think about what the next year might hold. Here’s my take on what we can expect to see in 2025. -
Predicting 2025: The Proliferation of Media Networks, Outcomes, and the Continued Ascent of Streaming. Oh, and AI
As always, we’re bullish about the future of advertising. Improvements in technology will bring greater efficiencies, and developments in content delivery will continue to offer both advertisers and consumers more choice.
LATEST POSTS
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A Creator Brief Should Make the Next Decision Easier
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The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season
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Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union
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Why Travel Data Matters to Brands That Don’t Sell Travel
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Simulations Are About to Make Failure Cheap in Advertising
