Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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By Failing to Support Publishers, the Adtech Industry Is Killing Its Golden Goose
The open web is too important to lose. We can’t let it be killed off by walled gardens, but if we keep making it hard for publishers to make money then that’s exactly what will happen. -
Looking Ahead: 2025 Predictions and End-of-Year Outlook in Digital Advertising
Adam Roodman, GM of Yahoo DSP, shares his perspective on what the year ahead will look like for digital advertising. -
The Attention Economy: Why Brands Are Missing Out on the Open Internet’s Untapped Opportunity
In the attention economy, the brands that can not only capture but sustain consumer engagement will be the ones that succeed. Now is the time to lean into the open internet, harness the power of video, and rethink how we define and measure success in this evolving landscape. -
How Companies Can Ease the Tension Between Marketing and Cybersecurity
Bridging the gap between marketing and security is possible and necessary in today’s digital landscape. -
Advertising Week Q&A: Michael Hanbury-Williams, Managing Director UK, Greenbids
Advertising Week sat down with Michael Hanbury-Williams, Managing Director UK at Greenbids to discuss his role, the challenges facing advertisers, and AI’s role in it all. By R. Larsson, Advertising […] -
Creative Mix: the Science and Magic of Effectiveness
Learn how to adjust your creative strategy with “intimacy” and “immediacy” levers through AI and data- driven insights that help drive sales and long term brand equity. -
Demystifying the Real Value of AI in Marketing
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results. -
The Era of Multimodal Brands: Reimagining the Creative Workflow with AI
Learn how to navigate the constraints of quality, speed, and cost while staying ahead of technological advancements and evolving auction dynamics that help drive better results for your business. -
What Top Gun and Data Privacy Laws Have in Common
By fostering greater collaboration between publishers and advertisers, the industry can move towards a more transparent, efficient, and privacy-focused future. -
Nicola Mendleson Holiday AMA
https://youtu.be/WjCm_rZf0EA -
Through a Brand’s Lens: Navigating the Ever-Changing Advertising Landscape
Brands recognise that traditional media planning, buying, and measurement models are no longer effective. They are now looking for technology platforms that have adapted to offer solutions that simplify their media supply chain, maximise their media investment, and seamlessly integrate the next emerging channel — whatever or wherever that may be. -
Why Supporting Quality Media Is Key for Brand Safety and (Re)Building Trust in Digital Advertising
We all have a responsibility to be responsible advertisers. While the fallout of GARM is a blow, the issue highlights the importance of prioritising brand safety right now and its significance in today’s media landscape.
LATEST POSTS
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A Custom Algorithm Is Only as Good as the Planning Around It
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
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Healthcare AI Should Make Care Feel More Human
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Healthcare Has a Human Experience Problem Featuring Rose Baki of Lippincott
