Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Reflections on 2025: The Urgent Priorities Shaping Digital Advertising
The industry is at a critical juncture where privacy-first solutions, better measurement, and programmatic advancements must move from theory to widespread implementation. -
A Data-Driven Media Buying Revolution Is Saving Time, Cutting Costs, and Delivering KPI-Smashing Results
As algorithms and automation sometimes leave advertisers with questions, forward-thinking agencies are welcoming the winds of change into their sails. -
Separating Hype from Reality in Ad Verification
By prioritizing partners who meet these essential criteria, advertisers can protect their brands effectively and maintain trust in a complex digital landscape. -
Industry Shifts and Acquisitions Signal the Rise of Curation
The Trade Desk’s acquisition of Sincera is a bold move, but it’s also a sign of the times. -
Escaping the Walled Garden: Ads in an Unchecked Media World
In an increasingly unpredictable world, the amount of questionable and dangerous content within the walled gardens will only increase. -
Simplifying the Supply Chain through SSP 2.0
Modern-day SSPs are significantly enhancing the performance of DSPs, elevating their effectiveness in the advertising ecosystem. The collaboration between SSPs and DSPs is proving to be a game changer in maximizing the impact of digital marketing strategies. -
Programmatic Media Curation: A Path to Quality and Control?
The path to successful implementation requires thoughtful planning and consistent optimisation, but the rewards are clear: organisations that embrace curation’s strategic potential will be better positioned to deliver privacy-compliant, highly targeted campaigns that drive measurable business results. -
2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising
As 2024 draws to a close, it’s always instructive to pause and think about what the next year might hold. Here’s my take on what we can expect to see in 2025. -
Predicting 2025: The Proliferation of Media Networks, Outcomes, and the Continued Ascent of Streaming. Oh, and AI
As always, we’re bullish about the future of advertising. Improvements in technology will bring greater efficiencies, and developments in content delivery will continue to offer both advertisers and consumers more choice. -
How To Improve the Quality of First-Party Signals With Tagging Audits
Maximizing the quality of first-party signals through regular tagging audits is a way to enhance the effectiveness of performance campaigns, especially as we move away from third-party cookies. Embracing this practice and performing quarterly audits will help brands to stay ahead and truly connect with their audience. -
The Role of Curation in Building Trust in Digital Advertising
By embracing a purist approach to curation, agencies can optimize their media spending, foster trust with their partners, and ultimately drive better client outcomes. -
3 Key Ways RCS Can Transform Text-Message Marketing
These are just some of the dynamic ways that RCS will level-up text message marketing. Start strategizing how you can leverage the benefits of RCS in your marketing program.
LATEST POSTS
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A Custom Algorithm Is Only as Good as the Planning Around It
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
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Healthcare AI Should Make Care Feel More Human
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Healthcare Has a Human Experience Problem Featuring Rose Baki of Lippincott
