Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Industry Shifts and Acquisitions Signal the Rise of Curation
The Trade Desk’s acquisition of Sincera is a bold move, but it’s also a sign of the times. -
Escaping the Walled Garden: Ads in an Unchecked Media World
In an increasingly unpredictable world, the amount of questionable and dangerous content within the walled gardens will only increase. -
Simplifying the Supply Chain through SSP 2.0
Modern-day SSPs are significantly enhancing the performance of DSPs, elevating their effectiveness in the advertising ecosystem. The collaboration between SSPs and DSPs is proving to be a game changer in maximizing the impact of digital marketing strategies. -
Programmatic Media Curation: A Path to Quality and Control?
The path to successful implementation requires thoughtful planning and consistent optimisation, but the rewards are clear: organisations that embrace curation’s strategic potential will be better positioned to deliver privacy-compliant, highly targeted campaigns that drive measurable business results. -
2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising
As 2024 draws to a close, it’s always instructive to pause and think about what the next year might hold. Here’s my take on what we can expect to see in 2025. -
Predicting 2025: The Proliferation of Media Networks, Outcomes, and the Continued Ascent of Streaming. Oh, and AI
As always, we’re bullish about the future of advertising. Improvements in technology will bring greater efficiencies, and developments in content delivery will continue to offer both advertisers and consumers more choice. -
How To Improve the Quality of First-Party Signals With Tagging Audits
Maximizing the quality of first-party signals through regular tagging audits is a way to enhance the effectiveness of performance campaigns, especially as we move away from third-party cookies. Embracing this practice and performing quarterly audits will help brands to stay ahead and truly connect with their audience. -
The Role of Curation in Building Trust in Digital Advertising
By embracing a purist approach to curation, agencies can optimize their media spending, foster trust with their partners, and ultimately drive better client outcomes. -
3 Key Ways RCS Can Transform Text-Message Marketing
These are just some of the dynamic ways that RCS will level-up text message marketing. Start strategizing how you can leverage the benefits of RCS in your marketing program. -
By Failing to Support Publishers, the Adtech Industry Is Killing Its Golden Goose
The open web is too important to lose. We can’t let it be killed off by walled gardens, but if we keep making it hard for publishers to make money then that’s exactly what will happen. -
Looking Ahead: 2025 Predictions and End-of-Year Outlook in Digital Advertising
Adam Roodman, GM of Yahoo DSP, shares his perspective on what the year ahead will look like for digital advertising. -
The Attention Economy: Why Brands Are Missing Out on the Open Internet’s Untapped Opportunity
In the attention economy, the brands that can not only capture but sustain consumer engagement will be the ones that succeed. Now is the time to lean into the open internet, harness the power of video, and rethink how we define and measure success in this evolving landscape.
