Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Unlocking the Full Potential of Google Ads With Tactical AI
The real question isn’t if you should use tactical AI, but how fast you can implement it while competitors are still stuck with spreadsheets. -
Agentic AI Is Reshaping SaaS—and Marketers Need a Game Plan
SaaS isn’t going away tomorrow, but its dominance is already under pressure. What’s coming next isn’t a new app. It’s a new paradigm. And the companies that embrace it early won’t just stay competitive. They’ll redefine what it means to compete. -
Media Buyers Need Some New Strategies to Make the Most of Creative Tech by Casey Saran, CEO at Spaceback
While our industry has talked a lot about the benefits of more relevant personalized ads, we haven’t addressed the reality. A whole lot of processes will be affected by creative tech. -
6 Pillars that Should Define a Contextual Ad System
The open web has a chance to enhance itself. The question is, will advertisers demand a contextual solution that’s built for the future, or settle for one muddling in the past? -
Adtech is Beautiful
Adtech is the dynamic bridge connecting advertisers to tech-enabled audiences, constantly evolving with consumer behaviors and technological advancements. -
If Media Money Moved at Internet Speed, What Would We Build Next?
Faster, fairer cash keeps risk-taking alive, funds better journalism, and ensures that the next big platform can be built in Shoreditch instead of Silicon Valley. -
What Genuine Curation Requires
True curation could begin behind the scenes, by shaping impressions at the placement level, by dynamically adapting pricing to specific buyer needs, and by processing decisions at scale. -
Shifting Value Perceptions in Tech-Driven Storytelling
Today, brands must focus not just on the stories they tell, but on how they make people feel – and why they matter. For Gen Z, this means stories that are visually bold, co-created, culturally tuned and tech-enhanced – with substance at their core. -
Reimagining Iconic Transit Hub Media: A Blueprint for Innovation
The transformation of Westfield World Trade Center’s media network illustrates a new era in out-of-home advertising in transit hubs: one where technology, immersive art, and brand identity converge to create dynamic, high-impact experiences. -
Why Auto Marketers Can’t Afford to Hit the Brakes
Auto buyers aren’t just scrolling; they’re searching, comparing, and deciding. And some of the most influential moments in that journey increasingly happen beyond the walled gardens. -
Striking the Balance Between Automation and Control in Marketing
Q&A with José Antonio Martínez Aguilar (JAMA), Global CEO of Making Science -
When the Boom Hits: Smart Moves for Small Business Owners Navigating Sudden Growth
Scaling a small business isn’t about just keeping up—it’s about recalibrating everything on the fly, without losing what made your brand matter in the first place.
LATEST POSTS
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
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Oft-Neglected, Local Targeting Represents the Future of Advertising
