Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Challenges and Opportunities for Business in 2026
In this collection of perspectives from agency and consultancy leaders, a clear throughline emerges: the businesses that win in 2026 will be those that use technology to amplify — not replace — human insight, creativity and leadership. -
Revealing the Creative Trends on CapCut in 2025
As editing becomes more embedded in how people learn, work, and connect, CapCut will continue to focus on intuitive tools that support creativity without friction. -
2026 Predictions: Curation Will Redraw the Programmatic Map
What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web. -
Transparency, AI and the Shift to Curation – an Ad Network’s to-Do List in Wild Times
David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice -
Ad-Tech Talks About Technology, While CMOs Look for Transformation
CMOs may have one of the largest technology budgets in the company, but they are not focused on technology. They are focused on transformative growth. -
Tuning into a More Accurate Radio Frequency for MMM
Thanks in part to recent data collecting enhancements by Media Monitors, radio now possesses additional leverage in market level discussions. -
Beyond the Browser: Why Apps Are the Key to Surviving the “Google Zero” Era
This shift demands a new approach and those who want to stay ahead need to rethink how they reach their audiences. A surprising growth lever in this new reality? The mobile app ecosystem. -
The Programmatic Unlock: Capturing the Next Wave of Commerce Media Demand
In a panel presented by Koddi, Kathryn Lundstrom, Commerce and Sustainability Editor at AdWeek, led a discussion on the integration of programmatic retail media. -
The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter
Andy Schonfeld, CRO at Tatari led a fireside chat with Nick Fairbairn, VP of growth marketing at Chime. -
Cracking Attribution Across Dark Channels with IR Technology
As attribution gaps widen across OOH, CTV, and in-app environments, marketers are left without clear signals to guide spend. -
Beyond Clicks: Cracking the Code on Growth and Trust in Ad Tech
Right now, 40% of internet users are essentially invisible to advertisers—browsing on cookieless platforms where impressions vanish and budgets waste away. -
The Case for ‘Artificial Intelligence Optimization’ As The New Content Strategy Brands Need To Master
As the martech industry scrambles to designate the official method for elevating visibility in the AI era, too much energy is wasted sorting competing abbreviations. It’s time to make a choice.
LATEST POSTS
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
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Oft-Neglected, Local Targeting Represents the Future of Advertising
