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AI is Destroying Consumer Trust …But Communities Can Rise Above the Noise
Consumers who feel valued are more inclined to join meaningful, viable communities and become brand champions among their personal connections.
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AI May Be Imperfect, But There Are Staggering Consequences of Turning a Blind Eye
Right now, AI is only as good as the questions asked of it. But that won’t be the case forever.
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Advertisers’ Trust in Google Goes Dark: What’s Next?
The DOJ’s legal action against Google could take years. But while they are in trial, those who take this as a call to action and start planning ahead of the court’s decree will find long-term success.
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Bianca Gates, CEO and Co-Founder, Birdies
Bianca Gates is the Co-Founder and CEO of Birdies, the company that created a new category of footwear with the stylish flats that are secretly slippers.
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Eden Laurin, CEO and Co Founder, Nyssa
A passionate, dogged entrepreneur- I cut my teeth and launched my first retail line as Partner with James Beard winning The Violet Hour and am currently CEO of emerging women’s wellbeing brand, Nyssa Care.
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Emily Spellman, Ecommerce Marketing Manager, EleVen
Combining years of experience in marketing, design, project management and research to create meaningful and impactful strategies.
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Katie Marston, CMO, Once Upon a Farm
20+ years of experience in the brand overhaul and digital build space, with the last decade spent as a change agent in founder-led, purpose-driven organizations.
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Junior Scott Pence, Co-Founder/CMO/Creative Director, Peace Out Skincare
As a co-founder and CMO of Peace Out Skincare. Helped create and launch a lifestyle skin-tech skincare brand that was recognized as one of the most innovative companies in the world by Fast Company in 2023.
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Elizabeth Ahern, CMO, Chamberlain Coffee
Passionate about building extraordinary brands that consumers love. Experienced Marketing Manager with a demonstrated history of working in the food & beverages industry.
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Jeff Robbins, Founder, Instant Biologics
Co-founder of Instant Biologics and Revolution Landscape. Through these businesses I help to create sustainable solutions for environmental problems, improve community health, and contribute to an economy focused on making positive change.
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Lindsay McClelland, VP of Marketing, Little Sleepies
Lindsay McClelland has been working as a Vice President, Marketing at Little Sleepies for 3 years. Little Sleepies is part of the Apparel & Accessories Retail industry, and located in California, United States.
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Sara Plotkin, VP, Brand & Creative, Thinx
Sara Plotkin has a diverse work experience in brand marketing and account management. Sara worked at Thinx Inc. from 2021 to the present, initially as a Senior Director, Brand & Content, and then as the VP, Brand & Creative starting in August 2022.
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Amanda Harris, Director of Growth, Fishwife
Amanda Harris has a diverse work experience in the field of growth marketing and brand management. Amanda is currently serving as the Director of Growth at Fishwife, a role they started in October 2022.
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The Renaissance of Targeted Advertising
Rapid technology evolutions in targeted advertising are empowering video service providers to redefine viewer engagement and boost their revenue. Let’s take a deeper look.
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5 Stats to Know in Building an Elite Global Affiliate Program
Those looking to expand should undertake the initiative as much more than a side project; it will require extensive regional research, strategic prioritization of the partnerships and geos that will help you get traction, and an understanding of the privacy landscape to carve a piece of the growing global affiliate revenue pie.
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Group Black: A Journey of Gratitude and Challenges
Group Black has built the infrastructure, measurement capabilities, and operational teams for over 250 Black-owned media companies, enabling them to compete with anyone in the industry.
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Mad, Bad and Dangerous to Know
Businesses are being forced – by their customers, by their governments, by their shareholders – to invest in sustainability, to reduce emissions and inequalities. This system change is only going in one direction, with pressure groups and punchy start-ups pointing the way that individual consumer and employment choices will follow.
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Where Retail Media is Heading in 2024
Understanding how retail data can benefit strategy and define the marketing mix will be unique to each brand, but those that adopt early and build a knowledge base have the opportunity to succeed.
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AI Slated to Worsen Our Global Digital Waste Problem. Here’s How Marketers Can Help
Don’t rely on AI for everything. It’s a tool—an asset, even—not a substitution. After all, prompts need to come from somewhere—someone’s creative ingenuity or their strategic mind.
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Digging Deeper Into Advertising’s Lost Half
To demonstrate the power of optimizing in-campaign, we studied several campaigns that underperformed and estimated the approximate amount of increase in brand lift if the campaign prioritized the best-possible optimization.



















