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Why a Big Career Change-up Could Be Your Key to Success
Marketers looking to advance their careers should consider doing a zig zag. instead of just moving up, try moving to a new industry.
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Dramamine Debuts Its First Spokescharacter, The Drama Llama
By Heather Taylor, Editor-in-Chief, PopIcon As we head into the summer months, Americans everywhere are putting together their vacation and travel plans. Whether you’re hitting the road or flying to your destination, the last thing anyone wants is to think about having motion sickness or feeling nauseous at the worst possible moment. Enter the Drama Llama: Dramamine’s first spokescharacter. You…
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Why IRL Events are More Important Than Ever for Growth and Sanity
Now that they have much more choice and freedom in how and where they spend their time, brands have to allocate spend to meet new clients, customers and employees not just where they are but where they want to be.
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When Is a Brand Ready for Next-Level Partnership Marketing?
Whether you’re launching or expanding a program, be sure to do the foundational work to get your brand ready for success in partner and affiliate sales.
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Celebrating Diverse Identities in Asian Representation
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.
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Unlocking Creative Effectiveness With AI
With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.
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Data Detachment
People are hyper-conscious of privacy – but are not always changing their habits
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Advertising Week Q&A with Lynnwood Bibbens & Keshia Hannam for AAPI Month
For AAPI Heritage Month, we sat down with Lynnwood Bibbens, CEO of ReachTV, and Keshia Hannam, Editor in Chief of Eastern Standard Times, to discuss the important and impact of their partnership.
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Selling Dreams to a Generation of Realists: How Travel Marketers Can Tap Gen Z
There’s only one way to grab hold of Gen Z: provide good experiences and then amplify those offerings within the language of social media.
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Recession-Proof Your Social Spend: Your Meta Message Is More Important Than Ever
By using MMM, marketers can gain a more accurate understanding of which channels are truly contributing to the bottom line.
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Don’t Think, Know: Removing the Guesswork From Your Influencer Marketing ROI
By Danny Shepherd, Co-CEO of Intero Digital Influencer marketing has become a popular strategy for brands seeking to engage and connect with their audience in a more authentic and powerful way. Still, there are numerous challenges that can impact the effectiveness and ROI of influencer marketing campaigns. The right approach to influencer marketing will look different for every brand, especially…
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Q&A with Laura Jones, Strategy Partner, Joint
The premium brand market is highly competitive making it crucial for brands to stand out. The vast majority of premium brands have a more serious slant to their creative work.
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New Study Shows Major Disconnect Between UK Business Leaders and Workers Over Attitudes to AI
Research commissioned by Advertising Week and conducted via Cint reveals a disconnect between leadership teams, founders, CEOs and their junior employees when it comes to using AI in the workplace. Data shows that almost half of Gen Z and Millennial employees are concerned about telling their managers they use AI at work. May 2023, London – New research from Advertising…
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Can Commercial and Charity Brands Learn From Each Other?
Marketing teams have many of the same challenges wherever they work, but looking across the divide and communicating every now and then will ease difficulties each sector thinks they are facing alone.
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6 Vital Tips for Marketing Across International Territories
Devising a marketing localization strategy that accounts for all the above facts and automates key processes can help you save time and money.
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Meet the Frankmobile!
By Heather Taylor, Editor-in-Chief, PopIcon Do you know the Frankmobile? It’s the hot dog formerly known as the Oscar Mayer Wienermobile, of course! For the first time in nearly 100 years, the Oscar Mayer Wienermobile is changing its name and now goes by Frankmobile. A Beefy New Name Ever since the Wienermobile hit the road in 1936, the vehicle has…
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A Proven Framework for Measuring Influencer Marketing
Measuring learning outcomes via tactics like influencer surveys, audience polls, and multivariate testing uncovers valuable qualitative insights for brands.
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Why It’s Time to Revert to Back-to-Basic Innovation
It’s becoming increasingly clear that for brands to truly understand their audience, going back-to-basics is the most innovative approach to take.
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Travel CMOs: What You Need to Know about 50+ Travelers
The 50+ audience has the spending power, freedom and flexibility to enjoy a wide range of travel experiences, and they’re making plans now.
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Why Advertisers Can’t Reach 70% of Their Audiences
Finding a sustainable, cost-effective way of reaching consumers, combined with closer relationships between advertisers and publishers, is where it all begins.
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