_Editorial Archives

A Creative’s Perspective on Innovative Creative Briefs

Ensure your marketing strategy performs to the best of its ability by sparking creativity daily.

Crafting Brand Memories with GMR

The Potential Impact of the Impending Recession on the Marketing Industry

Budget cuts, changes in consumer behavior, and increased competition are only a few of the potential effects of recession on our industry.

Adtech’s Growth Will Be Built on Custom Brand Solutions

In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex.

Our Metaverse Marketing Future: Cautious Enthusiasm Mixed with a Dose of Skepticism

Skepticism as to the usefulness of the metaverse to consumers and marketers is not only warranted, it’s essential.

Better for All? The IAB’s Latest Video Ad Guidance Falls Short on Great Expectations

The real value of a video ad should be measured in how attuned it is to audience interests and preferences.

Every Age, Everywhere, All at Once: Embracing 50-plus Tastemakers

There are clear signs that the entertainment industry is finally embracing and representing the 50-plus demographic.

CG Insurance and Chemistry Present “Aunt Angie”

The campaign will run on TV, social, radio, print, and out of home in the 21 countries and jurisdictions in the Caribbean and beyond.

Why It’s the Most Interesting Time for Search Since the 1990s

A whole new marketing genre has emerged, which has helped brands and businesses reach more people more accurately, and arguably less intrusively.

How Financial Services Firms Can Capitalize on Their Data Riches

How data can be used to refine targeted campaigns, acquire new customers, and launch new services.

Harness the Power of AI-Generated Images: The Ultimate Marketing Solution

AI-generated images are customizable, cost-effective, and hyper-targeted, making them a must-have tool in your marketing arsenal.

The Future of The Customer Experience: Here’s How Data Analytics Can Be A Game Changer

In this article, we’ll explore the role of data analytics in the future of customer experience and the best practices.

The Intersection of AI and Marketing: What’s the Fuss All About?

AI has transformed our industry, enabling us to create more targeted campaigns, automate routine tasks, and gain deeper insights.

Forget the Funnel! In a People-Driven World, Relevant Ads Expedite the Customer Journey

In funnel speak, marketing should start near the narrow end, with contextually relevant information served to consumers when they’re ready.

What’s Keeping Brands from Unlocking Scale with Creator Content? The Lack of a Holistic Approach

As the strategies and practices of influencer marketing grow stronger by the year, unlocking the scope of opportunity require experimentation.

Why Brands Should Take a Fan-Approach to Connect With Their Customers

Retail brands will need to embed digital-first strategies within their business to ensure they build lasting relationships with customers.

How Marketers are Approaching the TV Ad Renaissance

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

Why It’s Not Time to Give Up on Multi-Touch Attribution

Thousands of companies rely on these technologies and disciplines because each of them brings something valuable to the table.

3 Reasons Why the 50-Plus Consumer Is Driving Auto Sales

By focusing on the most financially empowered, marketers will be well equipped to drive next-generation vehicle sales.

Rocket League and the Creative Future of Esports

The game offers opportunities for brands to increase awareness and secure sponsorships, but at the moment, the focus is on the enjoyment of playing.

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