_Editorial Archives

Small Businesses – Here’s How You Can Improve Your Digital Marketing in the Blink of an AI

AI is often just a baseline to get you started. The real value still comes from sharing your story and connecting with your audience.

The Balancing Act: Creating Brands in Emerging Categories

No matter where in the world, all consumers are very much the same. We are all wary of change. Happy enough with what we already have.

Time for a Recession Reset: Why Advertisers Can’t Afford to Overlook Audio Anymore

Audio offers a valuable combination of reach, relevance, and listener affinity — and it’s this combination that will drive sales and brand awareness going forward.

Rebranding the SSP: How the Industry Is Writing a New Definition

SSPs that embrace technology to deliver quality over quantity will forge a more efficient supply chain

How Brands Are Successfully Revamping Customer Satisfaction

Here, we look at how different brands can successfully maintain customer satisfaction, and how in some cases this has been refreshed to put a fresh spin on it.

Why 5G Hasn’t Fulfilled Its Promise to Marketers

While 5G technology had the potential to revolutionize telecommunications, it has not yet lived up to the promises made by marketers.

A New Era for Full-Service Creative Agencies

Campaigns are better when media and creative are planned together. With that being the case why does it happen so infrequently?

Why 2023 is the year of The Great Repositioning

A Q&A with Tom Gray, Chief Strategy Officer, Imagination

Attention, Please: How Ad-Supported CTV Is Driving Greater Audience Engagement

With marketing budgets coming under greater scrutiny, advertisers must ensure that every dollar spent is driving measurable impact.

Framing the 25 Year Paid Search Story

We will experience a historic renaissance for the TV industry, creating a boon for content producers and publishers and more and better content choices.

An Industry SWOT Analysis on How to Rebrand a Business Successfully

To get a sense of the challenges of rebranding, we hit the (virtual) streets to hear from leaders in adland about their thoughts and experiences.

Aging America = Golden Opportunity

Older Americans control 70 percent of disposable income. Reaching them is both an advertising imperative and career opportunity.

1 Simple Trick to Tell a Great Story in Advertising

All stories have a beginning, middle and end. The trick is to rethink these terms as setup, confrontation (sometimes conflict), resolution…and that’s pretty much it.

IPA Bellwether Report Q1 2023: Industry Insight

We spoke with a number of leaders in the ad-tech industry to get their reactions to the IPA Bellwether Q1 Report – here’s what they had to say.

What Marketers Should Expect from the Upfronts This Year

This year’s TV upfronts are shaping up to be a pivotal moment for the TV industry, and marketers should be paying close attention.

The Direct Mail Renaissance: What’s Changed and Why It Matters

Direct mail is a marketing stalwart, and in 2023 it has a fresh identity as a channel that delivers personalized, valuable content throughout the customer journey.

The SSP Market Isn’t Dying – It’s Rightfully Forcing Change

While the SSP industry is facing critical challenges, there is still significant potential for innovation and growth.

Toblerone Celebrates Quirkiness For Relaunch

When Mondelez were looking to relaunch Toblerone, they looked into what sets the iconic chocolate brand apart.

How Bud Light Made $8 Million in a Moment

There’s a lot of strategy that goes into a brand getting it right — and that takes time.

5 Secrets for Developing a Winning Social Strategy in the Age of TikTok

A social-first strategy can provide an opportunity for a brand to cultivate a meaningful relationship with their most passionate customers.

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