_Editorial Archives

The New Rules of Marketing in a Recession

Disney. Lyft. Buzzfeed. Whole Foods. From big brands to small businesses, from layoffs to closures, the recession is affecting everyone.

The Important Lesson Advertisers Should Take from the Writers Strike

This struggle between studios and writers may be an age-old challenge, but this strike shines a light on something that should make every advertiser take notice.

Is Neuroscience the Future of Attention Metrics?

As the industry continues to grapple with obtaining usable attention metrics, neuroscience provides a path to better outcomes that are increasingly agile, affordable and accessible.

Customer Effort Score: What It Is and How to Use It

Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team.

3 Strategies for Building a Competitive Brand Edge with Anonymous Users

Zero-party data, information shared directly by consumers offer compelling opportunities to leverage existing digital infrastructure to collect customer data.

June’s Three “C’s” are Cannes, Carbon and Change

The real change doesn’t come when we discuss sustainability on a yacht. Real change happens with two additional steps.

Is There Any Adventure in Television Anymore?

Curation and adventure in film and television have been eviscerated by the algorithm. When Blockbuster was a thing, picking a film to watch was actually considered an outing.

Why Customer Loyalty Starts With Clean Data

It is clear that having clean customer data delivers a better understanding of customers, improves targeting and ensures a standout customer experience.

Roaring Into Cannes Lions Part 2: Industry Experts Anticipate the Unforgettable

As global leaders prepare to immerse themselves in the prestigious event, they are naturally curious about the trends and themes that will shape this year’s festival.

How Marketers Can Connect With the Audience Defining Culture

Here are three tips for marketers looking to reach this ‘holy grail’ audience.

Why Blunt Brand Safety Tools Halt the Progress of Diversity

The push for a more inclusive and diverse advertising industry is becoming a priority not just for marketers, but for consumers as well.

Claritas: The 2023 U.S. Asian Market Report

Mining the quantitative and qualitative data on Asian American consumers can result in the understanding needed to engage this coveted population segment in an authentic manner.

Claritas: The 2023 Technology Report

This report is just a small sample of Claritas’ vast data and insights that are available to help drive more effective marketing.

Why Image Safety Is Key to Fixing Our Media Ecosystem

Coupling innovative technology such as image streaming with contextual targeting can achieve the relevant, brand-safe placements brands dream of.

Why Creators Should Be the Center of All Brand-Side Marketing Strategies — Now and Moving Forward

I am about to throw another wrinkle in your plan, because I can tell you, without a doubt, that creator content outperforms brand content.

Should the Media and Entertainment Industry Go All in on the Metaverse?

Three industry domains are utilizing metaverse technology to enhance consumer experiences

Roaring into Cannes Lions: A Sneak Peek at the Industry’s Latest and Greatest!

We spoke with leaders in adland to get their thoughts and predictions for this year’s festival, from emerging technologies like AI and AR to sustainability and purpose-driven campaigns.

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

By Heather Taylor, Editor-in-Chief, PopIcon If you follow Carvel on social media platforms like their Facebook and Instagram accounts, you might have noticed the beloved ice cream brand’s mascots Fudgie the Whale and Cookie Puss are seeking a third brand mascot bestie. How can fans help Carvel induct a new mascot into their roster? It’s easy as can be! Meet…

The Rise of the Creative Technologist

By identifying problems and using the appropriate technology as a tool to solve them, there is the opportunity for brands to deliver innovative solutions that push the boundaries of what is possible.

For Advertisers, Carbon Turns the the “Money-Speed-Quality” Triangle into a Square

While everyone likes easy money, there is a silver lining to the newfound focus on every dollar spent in advertising. With more measurement in place, we’re in a better position to keep track of our carbon footprint.

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