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Cannes Lions 2023: Opportunities and Challenges from Industry Experts
This year’s Cannes Lions Festival had it all – from parties and out-of-office ‘meetings’ to panels and discussions honing in on the trends, opportunities and challenges of the advertising industry.
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The Chick-fil-A Cows Are Back — And They Want Your Help On a “Code Moo” Mission
By Heather Taylor, Editor-in-Chief, PopIcon Breaking moos: they’re back! The Chick-fil-A Cows, beloved bovines at Chick-fil-A, are back and this time they’re issuing a Code Moo. What’s Code Moo? It’s an amoosing, original Chick-fil-A game and the Cows want fans to play it. Here’s the major incentive to playing: participants have the chance to be entered to win a year’s…
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The Value in Differentiating Advertising Performance and Effectiveness
When it comes to clearly defining advertising performance and effectiveness, the substance means the difference between wasting spend or positively impacting the business’s bottom line.
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Unlocking New Revenue Through Data Collaboration
The possibilities here are endless and extend across verticals – particularly those who traditionally have been data-poor, like automotive manufacturers.
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When It Comes to Pride Don’t Be a Bystander and Don’t Backtrack
For businesses as both employers and as brand owners, the LGBTQI+ community and its allies are important demographics to consider and support through Pride, and Pride related marketing and promotions.
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As Viewability Evolves Into an Enabler for Attention, Gaming Is Leading the Way
Gaming offers the high attention medium to meet billions of consumers and directly engage with them in ways other formats just can’t
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Questions Any Advertiser Should Expect from a Contextual Vendor
In a technically complex digital advertising landscape facing significant economic headwinds, success relies on efficiency and ensuring that every dollar spent on advertising delivers real, tangible value.
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The Future of Monetization for Mid-Tier Publishers in the Era of Unaddressable Media
The world has become dependent on a free and open internet, but the financial foundations are shifting.
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Conversations with Chris Paul
NBA Star Chris Paul sits down with HBCU students from across the country to discuss his upcoming book, Sixty-One: Life Lessons from Papa, On and Off the Court.
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Reach Beyond Big Tech Walled Gardens: Unlocking Unique Traffic Sources
As the digital advertising landscape has evolved into its current form, it’s evolved into two distinct areas, both essential for marketers: the Big Tech walled gardens, and the open web.
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GA4: The Countdown Is On
It’s a bit late now to be considered an early adopter, but there’s still time to switch over to GA4 before Google forces everybody to.
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Embracing the New Era of People-Based Marketing
Can we claim to understand a person if we overlook the content they consume, the information they engage with, the contexts they navigate?
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Winning in a World Where Business Culture Is Culture. Four Ways to Make This New Reality Work for You and Your Brand
I can recall a time when business culture and culture culture were not only separate, but uninterested in each other. Boundaries were present. But today, business culture is culture. And it’s about time we recognize it.
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Planet Fitness’ High School Summer Pass Program: A Binge-Worthy Campaign for Teen Fitness
New work from Barkley provides teens free access to gyms, prioritizing physical and mental health
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Utilizing the Power of User-Generated Content to Boost Gaming User Acquisition
Game developers and marketers must explore innovative and effective strategies to stay ahead of the curve.
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Navigating Connected TV: 5 Key Questions for Mapping Your Activation Strategy
Here we’ve selected five that lay out some of the most important considerations for brands crafting their CTV strategies.
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3 Mobile Strategies for Building Brands in 2023
Mobile apps have grown in relevance and popularity as a safe and effective way to interact with customers.
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How to Build a Data Advantage in the Fashion Industry
There are three steps you need to follow if you want to succeed with your data strategy: pick your objectives, build the data foundation, and then activate data.
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Design Evolution: Sunny, Raisin Bran’s Mascot
2023 marks the debut of a brand-new Sunny design featured on Raisin Bran. To celebrate, we thought we would take readers on a trip down memory lane of Sunny’s many iterations.
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Double Trouble: How to Avoid PPC Pitfalls
As well as Google’s own algorithm changes, there are also developments in third-party cookie regulations that marketers need to be aware of, and the developing capabilities of AI.
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