_Editorial Archives

Should the Media and Entertainment Industry Go All in on the Metaverse?

Three industry domains are utilizing metaverse technology to enhance consumer experiences

Roaring into Cannes Lions: A Sneak Peek at the Industry’s Latest and Greatest!

We spoke with leaders in adland to get their thoughts and predictions for this year’s festival, from emerging technologies like AI and AR to sustainability and purpose-driven campaigns.

The Rise of the Creative Technologist

By identifying problems and using the appropriate technology as a tool to solve them, there is the opportunity for brands to deliver innovative solutions that push the boundaries of what is possible.

For Advertisers, Carbon Turns the the “Money-Speed-Quality” Triangle into a Square

While everyone likes easy money, there is a silver lining to the newfound focus on every dollar spent in advertising. With more measurement in place, we’re in a better position to keep track of our carbon footprint.

Is Your Sonic Identity, or Lack of, Sabotaging Your Goals?

A sonic identity is the essence of your brand translated into sound. It’s the idea that sound or a set of auditory elements are essential to distinguishing your brand and building a preference for it because it has something interesting to say or add, and is worth paying attention to.

How Financial Services Brands Can Better Engage Black Audiences

To bridge the gap and effectively engage different subgroups and communities, financial services firms must offer equitable opportunities and ensure that their workforce reflects the diversity of their customer base.

Why the Future of Work Depends on VoIP

As a more flexible, feature-rich, and cost-effective solution, cloud calling is poised to carry enterprises into the next phase of hybrid work and empower tomorrow’s businesses to perform at their best.

Four Key Points for Navigating TV Advertising’s Progress

TV is experiencing a rapid evolution, fuelled by European marketers’ ongoing interest and investment in advanced TV channels such as video-on-demand (VOD), connected TV (CTV), and linear addressable.

The Magic of Pitch Theatre

While most of us are now comfortable being back in the room, the halfway house of hybrid chemistry meetings and pitches seems here to stay.

Here’s Why The Programmatic Open Market Is Petering Out

For adtech companies, it’s a question of who can adjust soonest to be the pioneer who powers the shift from the open market to direct.

AI Opportunities in Ad Exchange and Programmatic Advertising: Not Only ChatGPT

With AI, advertisers can spend much less time creating pictures and texts for the ad, personalize ad content, and target audiences based on their behavior, interests, and demographics, resulting in higher engagement and conversions.

What AI Will Never Be Able to Do That People Can

You can’t stop progress in terms of technology. But if you’re selling a human experience, you can’t pretend that a robot is doing that.

How Marketers Can Use AI to Reduce the Noise and Bias of Human Decision Making

As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?

The Art of Personalized Video: How to Connect with Audiences on a Deeper Level

Anonymized data based on consumer opt-in intent is the future. Meanwhile, consumers continue to demand more personalization, and providing more relevant, personalized content catches better attention, ultimately driving ad performance.

Performance Marketing Audience Targeting in the Post Signal Era

Applying test and iterate methodologies, and empowering marketers to make adjustments with pace, will become the centerpiece of the work.

Attention, Attention… Driving Success within Live-Streaming Environments

Pegged as the ultimate metric to understand the relationship between format, placement, creative and ad effectiveness, how does the attention economy work in practice?

Let Them Eat Cake: Three Sweet Solutions for Advertisers in a World Without Cookies

Like any dependency, the industry’s reliance on tracking cookies can be replaced by habits that are both more sustainable and beneficial.

4 Winning Web3 Plays Top Brands Are Using to Reach Consumers

Brands that use data to create connections with consumers, and tell authentic stories, will be successful in the internet of the future.

Doing Business in Ukraine – One Year On

With explosions visible on the horizon, I found myself and my family confined to our house in a village 15 miles north of Kyiv.

How to Break the Boundaries of Experiential Marketing with VR

If we’re looking to move the needle forward on VR’s effectiveness, we need to start with clear objectives on what it can do to make a better experience for consumers…not just a flashier one.

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