_Editorial Archives

What to Prioritize With Content Marketing When You’re on a Budget

When it’s handled effectively, content marketing shouldn’t just take money. It can make money for your organization, too.

Exploring Emerging Trends in Brand Activation: Harnessing the Power of Licensing and the Metaverse

As brands continue to adapt and innovate, we can expect more engaging and memorable activations that redefine the boundaries of consumer-brand relationships and help businesses thrive in an increasingly competitive marketplace.

Nostalgia Ain’t What It Used To Be: Why Advertisers Should Tune Into The Enduring Appeal Of The Charts

Nostalgia is often dismissed as the preserve of older generations, harking back to a rose-tinted, long-gone view of the world. But, in reality, it is an intense human emotion that works across all ages – and music can unlock its power and energy in ways that little else can.

Publishers Need an Opt-Out Strategy in 2023

In confronting the realities of data loss from changing regulations and standard industry practices, publishers need to look beyond quick fixes and to think long-term.

Amazon Ads: Creative for Change

Cannes Lions 2023 touched on many trends (from the rise of AI to bringing back humour in advertising) but also prioritised timeless themes, like building a brand with purpose. Amazon Ads led the charge on “creative change” with announcements and sessions ranging from media sustainability to mental health awareness campaigns. Amazon Ads joins Ad Net Zero On June 19, 2023,…

How Has Fandom Shifted & What Can Brands Do to Reach, Engage and Build Fanbases?

In light of the ongoing Women’s World Cup, we wanted to explore the ever-evolving landscape of fandom.

Building a Strong Foundation: Essential Branding Principles for Small Business Success

Invest time and resources in developing your brand, and it will pay off in the form of increased customer loyalty and long-term business growth.

Let’s Get Phygital: Embracing the Commerce Revolution

The lines between commerce, social, streaming, and gaming platforms have blurred. Often our digital identities are fueling how and where we shop.

The Art of Reinventing Your Social Media Strategy: How Beauty Brands Can Glow-Up

In a rapid-fire market where trends evolve by the second, beauty brands are continuously faced with the pressure to evolve alongside their environment. But how do companies know when it’s time for a brand reinvention?

Green IT: Why the Next Era of Enterprise Technology Is Sustainable

Businesses are eager to reduce that impact while leveraging the benefits of technology. The question is, how? That’s where the concept of green IT comes into play.

IPA’s Q2 Outlook: Better Than Expected (Again), but What Does the Data Mean?

After another apprehensive quarter for the advertising industry, IPA Bellwether findings show resilient growth, including modest net Q2 budget uplift of 6.4% and revised forecasts that ad spend will only fall by 0.6% this year.

More Than A Celebrity – Tony Hawk

Advertising week recently sat down with Tony to discuss with him his approach towards skateboarding, facing his fears on and off the board.

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

By Heather Taylor, Editor-in-Chief, PopIcon Longtime fans of Kellogg’s Pop-Tarts might remember “Crazy Good” was once the tagline for the beloved breakfast pastries. After debuting in 2004, the Crazy Good ads ran throughout the 2000s starring various flavors of Pop-Tarts all running away from those who craved them. Now, a new campaign is tapping into the Crazy Good nostalgia. Pop-Tarts…

AI and Web3 – Dance Partners Towards a Customized Future

For marketers looking to capture the next frontier of creativity and effectiveness, it’s not about choosing to use AI or enter into the metaverse, it’s about dancing with these technologies and imagining new worlds where there’s no boundary on what’s possible.

More Than A Celebrity – Bethenny Frankel (Podcast)

Advertising week recently sat down with Bethenny about the balance of running a business and meeting political norms in today’s day and age.

Advertising Week Q&A with Edward Wale, VP, Europe, LG Ad Solutions

As CTV advertising continues to grow in Europe, LG is working hard to meet advertisers’ demands for inventory and continue to expand their offering and accessibility to marketers.

The Hype and Misperception of AI – How Marketers Have Yet to Realize AI’s True Potential

The combination of different AI technologies will give marketers the opportunity to truly increase the effectiveness of their campaigns and drive consumer attention.

Art for Everyone: A Simple Secret to Decoding Masterpieces

By using simpler language, we invite more people into a relationship with art with the sort of fervour that rivals the watercooler discussion of any drama series finale.

CTV Will Usher in a Level of Targeting that Advanced TV Never Achieved

ATV has already upgraded linear TV advertising, but CTV is now forging the category’s future.

Tour de France – A New Arena for Marketers?

What with the recent release of Netflix’s latest sports series ‘Tour de France Unchained’, and the conclusion of the Tour 2023 this weekend, it might be time for brands to start considering whether they’re making the most of an excellent marketing opportunity.

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