_Editorial Archives

Why Sustainable Delivery Is the Next Battleground for Retailers

Today, brands and retailers need to consider their supply chains from a consumer mindset to ensure brand loyalty.

How Advertisers Can Use Automation to Lift Shrinking Ad Budgets

Let’s cover how agencies can implement automation to boost efficiency, decide what to automate via external partners and what to automate in-house, and identify next steps to reap the benefits of automation.

Connecting with Latinx Millennials More Authentically

Photo: Igor Alecsander/Getty Images By Samuel Malave Jr, Creative Insights Manager, iStock and Getty Images Hispanic. Latino/a. Latinx. There are a bevy of terms that are used to refer to US descendants of Latin American countries. Latino/latina have been the most popularized, but in recent years there has been an effort to be more gender inclusive with the use of…

Striking the Right Chord: The Middle Ground Between Music and Brand Suitability

Ensuring that brand messaging hits the perfect note with its audience is the key to successful marketing and brand loyalty.

Q&A with Pierre Naggar, Director of Sales, UK at MINT

We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign metrics vs audience data, and why AI is not coming for your job.

Why Music Will Always Be the Answer Even When It Isn’t

The choice to use music or not use it, is crucial, but it’s a choice you must make, not one to just let happen

3 Ways Your Traditional Restaurant Loyalty Program is Holding You Back

If your current restaurant loyalty program is missing the data to launch these kinds of personalized retention campaigns, not all is lost!

Cannes Lions 2023: Opportunities and Challenges from Industry Experts

This year’s Cannes Lions Festival had it all – from parties and out-of-office ‘meetings’ to panels and discussions honing in on the trends, opportunities and challenges of the advertising industry.

The Value in Differentiating Advertising Performance and Effectiveness

When it comes to clearly defining advertising performance and effectiveness, the substance means the difference between wasting spend or positively impacting the business’s bottom line.

Unlocking New Revenue Through Data Collaboration

The possibilities here are endless and extend across verticals – particularly those who traditionally have been data-poor, like automotive manufacturers.

When It Comes to Pride Don’t Be a Bystander and Don’t Backtrack

For businesses as both employers and as brand owners, the LGBTQI+ community and its allies are important demographics to consider and support through Pride, and Pride related marketing and promotions.

As Viewability Evolves Into an Enabler for Attention, Gaming Is Leading the Way

Gaming offers the high attention medium to meet billions of consumers and directly engage with them in ways other formats just can’t

Questions Any Advertiser Should Expect from a Contextual Vendor

In a technically complex digital advertising landscape facing significant economic headwinds, success relies on efficiency and ensuring that every dollar spent on advertising delivers real, tangible value.

The Future of Monetization for Mid-Tier Publishers in the Era of Unaddressable Media

The world has become dependent on a free and open internet, but the financial foundations are shifting.

Conversations with Chris Paul

NBA Star Chris Paul sits down with HBCU students from across the country to discuss his upcoming book, Sixty-One: Life Lessons from Papa, On and Off the Court.

Reach Beyond Big Tech Walled Gardens: Unlocking Unique Traffic Sources

As the digital advertising landscape has evolved into its current form, it’s evolved into two distinct areas, both essential for marketers: the Big Tech walled gardens, and the open web.

GA4: The Countdown Is On

It’s a bit late now to be considered an early adopter, but there’s still time to switch over to GA4 before Google forces everybody to.

Embracing the New Era of People-Based Marketing

Can we claim to understand a person if we overlook the content they consume, the information they engage with, the contexts they navigate?

Winning in a World Where Business Culture Is Culture. Four Ways to Make This New Reality Work for You and Your Brand

I can recall a time when business culture and culture culture were not only separate, but uninterested in each other. Boundaries were present. But today, business culture is culture. And it’s about time we recognize it.

Planet Fitness’ High School Summer Pass Program: A Binge-Worthy Campaign for Teen Fitness

New work from Barkley provides teens free access to gyms, prioritizing physical and mental health

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