Changemakers: Building Relationships With Podcast Advertising
As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them. Jen Sargent, CEO of Wondery, a premium and global podcast publisher and content studio that is a part of Amazon, has been a leader in the audio space for years and has seen how consumers’ habits have changed around digital media and the renaissance of audio content.
Check out the full interview with Sargent to learn how podcast and audio advertising can help brands build stronger relationships with customers.
You May Also Like
Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
In this episode of Wellness, Work & Wellbeing, we are joined by Erica Spoor, SVP Business Growth & Strategy at Sparks, to talk about how healthcare brands can use experiential marketing to turn complex science into something people can actually understand and engage with. We discuss why in-person experiences are becoming more valuable in an increasingly digital healthcare world, how brands can simplify without sacrificing the science, and why the best experiences don’t end when the event does.
Healthcare Marketing Needs to Get More Human
The best experiential strategy understands that the event is one part of that larger relationship, not an isolated spectacle competing for attention for a few days.
Stop Building Ad Products Like It’s 2019
Everyone has access to the same models. The advantage comes from knowing what to build, how to evaluate it, and how to compress the cycle from idea to outcome.
