Changemakers: Building Relationships With Podcast Advertising
As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them. Jen Sargent, CEO of Wondery, a premium and global podcast publisher and content studio that is a part of Amazon, has been a leader in the audio space for years and has seen how consumers’ habits have changed around digital media and the renaissance of audio content.
Check out the full interview with Sargent to learn how podcast and audio advertising can help brands build stronger relationships with customers.
You May Also Like
Marketing Is Learning Before the Market
Learning velocity – the ability to explore more strategic paths, understand consequences faster, and commit with greater confidence – becomes the competitive advantage.
The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
The accountability partner does more than place the buy and report on it. It cuts through fragmented, often conflicting data and hands the brand a clear, defensible read on what worked, an answer the client can carry to its own board.
Measuring AI Visibility in the Age of Generative Search
By Becky Johnson, Advertising Week Writer & Podcast Host For years, marketers have relied on familiar signals to understand whether their brands were being discovered online. Rankings, clicks, impressions, and […]
