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Don’t Change the Game for Ads. Change Ads for the Game
The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
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Can Autonomous Media Be Trusted? That Depends on Who its Agents Truly Serve
Agents, with buyers and sellers as their masters, provide an opportunity to reshape all facets of the digital advertising market in the interests of its participants, not its gatekeepers.
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Dear Advertisers: Simplicity and Performance Are Not Mutually Exclusive
Just because the ecosystem continues to become more complex, advertisers should not abandon hope for a simplified path to performance.
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Why AdTech’s AI Agents Are Hallucinating Strategies And How to Fix It
Everyone has an AI agent now. Very few have one that actually knows what it’s looking at. That distinction is the whole game.
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Doom Scrolling: Tiktok’s False Start Is a Symptom of Social Commerce Chaos
The value proposition of social commerce is clear. Audiences are fracturing, and it’s getting harder to reach Gen Z with conventional advertising.
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The Art of the Moment: Why Brands Are Still Treating $100k Screens Like Paper Billboards
A smart, timely billboard speaks volumes. It can react, adapt, and connect in a way no 15-second skipable video ever will.
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The Sameness Problem—Why AI-Powered Ads Can Be Easier to Ignore
In 2026, production isn’t a scarce resource, but perspective can be.
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AI’s Biggest Benefit Might be Eliminating Audience Composition Bias
AI-built models are designed specifically to take advantage of correlations between a brand’s audience and behaviors exhibited within a database, no matter how counterintuitive those correlations may seem on the surface.
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Is AI Cannibalising the Web It Was Built On?
There’s an irony buried in the AI revolution that nobody wants to talk about.
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Message in a Bottle: The Power of Time and Age
Some luxury marketers do stand out for the way they apply these sort of principles to position aged products, historical places and various heritage and legacy brands.
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Incrementality: The Metric That Doesn’t Exist
Marketers are stuck in Plato’s cave. Attribution, experiments, and MMM each cast different shadows. None reveals true incrementality. The truth remains unknowable.
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Building the Next Generation of Commerce Media: Why Coordinated, End-to-End AI Determines Who Wins
Commerce media is a growth engine. But it is system intelligence, not isolated optimization, that determines how powerful that engine becomes.
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What Recession Pop Reveals About the Psychology of Nostalgia
For marketers and brands, the takeaway is clear: nostalgia doesn’t just tell us what people like — it tells us why they buy.
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The Future of Connection Is Human – Taking Brand Experience Into the Next Era
The next era of brand experience won’t be defined by prediction, but by stewardship.
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Spruce Weed & Grass Killer’s New Mascot Is a Dog — Here’s Why It Matters
What comes to mind if you’re tasked to come up with a mascot for a weed killer brand? Your brainstorm session might be more likely to include a live-action spokesperson or an animated ornery weed — and less likely to consider a dog.
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Thomas’ Breads Has a “Breakfast Guide” Instead of a Traditional Mascot — Why It Works
Thomas’ Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character.
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How to Make International Women’s Day Matter All Year
To explore how brands can build sustained cultural impact, leaders have shared their perspectives on what brands still misunderstand about IWD.
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From Shelf to Screen: How AI is Transforming Consumer Brand Engagement
In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.
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From Fragmented Channels to Marketplaces: Why Automotive Media Is Finally Catching Up to How Buyers Actually Shop
Automotive media isn’t becoming more effective by adding more channels. It’s becoming more effective by becoming more aligned and eliminating silos.
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The Fragmentation Crisis – Why Integration is Now the #1 Performance Driver
Integration should simplify the stack, not add to it. The goal is fewer systems, fewer dashboards, and fewer reconciliations—without sacrificing visibility or control.
