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Advertising Doesn’t Have a Targeting Problem. It Has a Translation Problem
Better questions allow systems to produce better answers, and better answers lead to better decisions.
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How to Run Global Campaigns That Aren’t Boring
Global campaigns should be the most powerful work a brand produces. Yet somehow, they’re often the most forgettable.
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The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
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Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
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The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
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Work Smarter with AI: 3 Things Your CRM System Should Automate
If you’re doing these tasks manually or not at all, now’s the perfect time to let AI share the workload.
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What “Punch the Monkey” Teaches Brands About Winning Viral Moments
Overreach can feel opportunistic very quickly, particularly when emotion is involved. Brands that navigate these situations successfully tend to share three characteristics.
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Advertising Inside The Model
The future of advertising will not be won by whoever finds the cleverest place to stick an ad in a chatbot.
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“The End of Creativity” Is a Lazy Diagnosis
Before we prematurely write the obituary for creativity, let’s focus on the opportunity to make meaning.
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How Can Marketers “Wuthering Heights” Their Brands?
The lesson for marketers is simple: protect what makes you distinctive, but express it in a way that feels current.
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If AI Outperforms Us at Ads, Maybe Ads Weren’t the Point
If machines outperform us at ads, that may simply mean we have treated ads as the primary battleground for too long.
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Why the 50+ Shopper Is Money — and How Smart Brands Are Cashing In
By Mark Bradbury, VP, Research & Insights AARP Media Advertising Network (AMAN) Marketers have made progress in recognizing the 50+ shopper as a key consumer segment, but too many still overlook this demographic’s ability to meaningfully grow market share. The data is clear: For more than a decade, consumers aged 50+ have accounted for over half of all U.S. consumer…
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SaaS Is Not Dead. Lazy SaaS Is
That is where the next era of enterprise software is going. Not the end of SaaS. The end of SaaS that never earned the right to exist in the new world.
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Redefining the Entry Level: Why AI Is Accelerating Careers, Not Replacing Them
Let’s stop asking what AI might take away, and start designing for what it can help people become.
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The Next Era of Marketing
The next era of marketing won’t be defined by automation alone, but by the intelligence that comes from understanding what to automate, what to measure, and what to humanize.
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From Scarcity to Saturation: Why Attention Alone No Longer Wins
The question for every brand right now isn’t “how do we buy more attention?” It’s “why would anyone choose to participate?”
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The AI Super Bowl Ads Weren’t the Real Story. The Real Story Was Who Sat It Out
For marketers watching the AI race, the takeaway is which company is structurally positioned to monetize AI at scale.
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Brand Identity Is the New Media Currency
For advertisers, the smartest media bets are on partners that know exactly who they are, who they serve and how your message fits naturally into that story.
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Why Your TV Budget Needs A Partner
Every scene is a potential brand moment. The question is whether you’re in them.
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When Fandom Outperforms Personalization: What Marketers Can Learn from Communities That Actually Connect
For marketers facing personalization fatigue, the solution isn’t more precise targeting. It’s more meaningful presence.
