_Editorial Archives

Why Marketers Should Start Thinking YouTube & CTV When They Think Super Bowl (And Sports in General)

As brands prepare for two of the most significant TV sporting events of the year, they need to adopt a strategy that will allow them to maximize their return on ad spend.

Starting in CTV? Don’t Make This Common Mistake

Roku’s scale is unmatched, but the data they offer can pale in comparison to buying directly with publishers, who will share more of their data if you buy with them directly.

What Sport Sponsorship Needs to Learn From Adtech

One of the key issues holding back the wider adoption of real-time measurement in sports sponsorship is the lack of standardized industry metrics.

Welcome to the Era of Efficient Creative

Decisions based on insight and understanding of consumers the brand wants to connect with – consistently asking, “Will this execution work for them?” – reduces subjectivity and ultimately builds efficiency into the creative process.

What NFTs Mean For the Global Ad Industry

Across the metaverse, spaces and communities are often fiercely sceptical of advertisers. Brands need to adapt to their advertising and communications strategies to operate in meaningful ways in virtual worlds.

The Symbolic Emblem for the Paris 2024 Olympic Games

The official emblem for the Paris 2024 Olympic and Paralympic Games is made up of three powerful symbols connected to sport, the Games, and France.

Commerce, Content and the Creator Economy: What’s New in 2022 for Influencer Marketing?

In 2022, a larger number of marketers will adopt and refine their influencer marketing strategies as new capabilities allow them to realise their full potential. From social commerce to advanced measurement and distribution, emerging trends are deepening the value of influencer marketing for brands looking to drive quantifiable business outcomes.

How To Not Fumble Your UA Opportunity After Your Super Bowl Blitz

If mobile is a big part of your endgame, you’ll need to do a little bit more to push yourself across the goal line and turn that buzz into customers that want to engage with your mobile app.

Four Insights Into the Beijing Winter Olympics You Should Snow

Many plan to watch the Winter Olympics on live TV, but publishers should note that highlights are more important for these games than their Summer counterparts.

TikTok Marketing Campaign Tips that Target Gen Z

TikTok is the social media platform of the moment. With over 2 billion downloads and 850 million active monthly users, TikTok is home to passionate followers who enjoy trends and content creation.

Making the Right Decision for Marketing In House or Outsourcing for Your Business

Choosing your marketing strategy is a challenge, however, especially if you’re deciding between your in-house team or outsourcing. Both have pros and cons, and it comes down to deciding which will help you reach your goals.

Steps Publishers Must Take to Survive in the Cookieless Era

For publishers, 2022 may be the last year of easy access to scalable audience data.

Are You Laser-Focused on the Experience Economy? You Should Be

How does your technology create meaningful new solutions for that ever-rising bar? The answers to these questions will make or break your retail success in 2022 and beyond.

The Digital Transformation in Local-Market Advertising

While it may seem at first glance that the advantages of advanced marketing technology reside out of reach for smaller, less sophisticated advertisers, the fact is that the greatest benefits of modern marketing technology are most readily beneficial to the most modest businesses.

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