_Editorial Archives

Why Partnerships Will Pave the Way to Data Privacy Success

How can brands continue to find safe and engaging ways to connect with consumers in this complicated environment?

California Love: How This Year’s Super Bowl Used The Sounds Of Nostalgia To Unite Audiences

for the brands who had commercials during the broadcast, spending on average $6.5million for a 30-second slot, they want to know whose ad ‘won’ with 100 million TV watchers.

Synthetic Media in Video Production: From Red Herring to Mainstream

Like any new technology, synthetic media has received a lot of negative press over the last few years and has been seen as somewhat of a red herring due to some using it to spread disinformation.

How Brands Win With NFTs and Web3

NFTs are still in such an early phase that no one brand or marketing team is doing it perfectly just yet, but that’s not stopping the deluge of brands jumping in.

Personalization, Programmatic, and Privacy: Creating the Ultra-Personalized Experiences Consumers Want

Through strategic technology activation, smart marketers can create ultra-personalized advertising experiences and still respect consumer privacy.

Do You Want Mayo With That? Putting Purpose on the Marketing Menu

Purpose should be treated in the same way as any other marketing activity. Before you take any action, you have to start with the simple question: what’s the KPI?

Accessing Captive Audiences: New Data Illustrates The Power Of Gaming

Fifteen hours per week. That’s how much time a recent Cint study showed people are gaming, according to data gathered from a cross-section of nationally representative consumers in the U.K., the U.S. and India.

The Future of Ad Effectiveness in a Post-Nielsen World

Emerging Social Commerce Channels Requires Innovative Measurement Tools By Jeff Bander, Head of U.S., Eye Square For nearly seven decades, the concept of measuring advertising effectiveness has been synonymous with a single name: Nielsen. However, 2021 saw a sea change for TV and video advertising. The Video Advertising Bureau (VAB), representing the interests of American television networks, appealed to the…

In the “Cookie Apocalypse” Context Matters – Now More Than Ever

Technology can help us truly understand the context of a digital environment and pair that with dynamic and engaging ad creative in real time. And when you get that right, consumer attention naturally follows.

2022: The Year of the Great Reset

The Great Reset will be remembered not by its initial calling card of ‘the great resignation’ but by the long-term shift in leaders prioritising learning and sparking the infinite power of the great retention.

It’s Time to Be More David

Everyone bets on Goliath, it’s the sensible thing to do after all. But think about this. David has technology at his disposal and knows how to use it.

From the Ads, to the Halftime Show and the Announcers, How Super Bowl 56 Embraced 50+ Consumers

For nearly four hours, audiences were treated to a steady parade of people age 50+ on their screens, leaving no doubt that the network and its advertisers had older consumers firmly within their sights.

Don’t Fear The Backlash: We’ve Only Seen The Shift to Streaming TV’s First Wave

The future of television is before us. It will be connected, measured, targeted and engaged in entirely different ways than we have seen in the past half century.

The Era of Social Commerce Has arrived – Is Your Brand Ready to Capitalise?

Is your social storefront ready to meet the expectations of a new generation of consumers? With a new era upon us, patience is not a virtue. Now is the time to get involved.

How Adland Can Defund the Business Model of Disinformation

Tackling disinformation, and disrupting the incentives that create it, is a moral, reputational, and commercial consideration. It also feeds into a much broader narrative about responsibility within our online ecosystem.

How to Harness the Power of Sport in Marketing Year-Round

There is a unique opportunity for marketers to connect with their customers and drive greater engagement this Winter, as sport is a topic that resonates with so many – whether you’re watching, participating, or attending events.

Why Publishers Should Pull More Weight in the Rush for Video Ad Spend

With sharp editorial minds and a library of original content on their side – along with tech to ensure a brand-safe and scalable targeting environment – traditional players still have the opportunity to break ahead in the race for video ad dollars.

McDonald’s Game Day Spot and More Brand Mascot Super Bowl Appearances

From the E*Trade baby emerging out of retirement to a rare appearance from a McDonald’s icon, here’s a look at all the characters that made Super Bowl LVI commercial appearances.

3 Major Barriers Brands Face in Leveraging Real-Time Analytics with Third-Party Vendors

Recent research suggests 76% of customers want brands to do more to control personal data. In a world of instant personalization and constant multichannel interaction, brands need to analyze and react to this data in real-time.

We Have All the Time in the Virtual World: Why Brands Must Play the Long Game in the Metaverse

So, if this is the future reality that awaits in the metaverse, and it’s going to be driven by consumers, where does that leave brands?

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