-
How Your Brand Can Maximize the Fast-Changing Evolution of OOH Media
Ultimately, OOH advertising has historically received mixed reactions and reviews. Then came the pandemic.
-
Creators In Conversation: How Can Brands Create an Inclusive Experience?
Hear from those who bring these communities together and create these never-to-be-repeated experiences in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio.
-
Mars Wrigley & Amazon Teamed Up To Make M&M’s the Snack You Can’t Stream Without
Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.
-
Finance Brands Embracing Influencers
Financial brands are developing new ways to engage audiences with creative and fun content.
-
Netflix and Ads Are a Win, Win
The reality is that Netflix will likely attract media spend that would have otherwise been destined for other AVOD services, cable, and broadcast.
-
Free to Be Queer All Year… Not Just During Pride
Supporting employees and cultivating compassion for LGBTQIA+ employees beyond June By Paul LaFleur, Design Director, Hook The cosmos knew well before I did that being gay was written in the stars. Having been born on June 28th—Christopher Street Liberation Day and the anniversary of the Stonewall Riots—I am intimately aware that from the 1st of June through month’s end, agencies…
-
Food for Thought with GT Dave
“Avoid falling into the trap of looking and sounding like everyone else.” – GT Dave, Founder and CEO at GT’s Living Foods. Dave shares advice for brands and how Amazon Ads can help your business stand out.
-
Slow Progress Toward Cookieless Targeting Masks Growing Momentum
Industry leaders are collaborating and dedicating significant resources to addressing the pending seismic shift in data collection and its impact on programmatic advertising.
-
Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan
No matter how much change comes our way, due to regulation, platform moves or otherwise, our respect for data driven marketing can and will live on. But, we have to look beyond the marketing plan to ensure that we are putting data analytics to the best possible use.
-
How Values Have the Power to Build Brand Loyalty and Connection
When brands put their values and convictions at the heart of what they do, it can help generate greater impact.
-
Elevating the Ad Experience Through Insights and Experimentation
Through audience insights and creative experimentation, brands can create an advertising experience that informs, delights, and entertains viewers and helps them discover the products or information they want and need.
-
Super Apps are Coming to the US. Will They Improve Customer Experience?
Companies and brands should monitor the super app trend and similar strategies closely and determine what role they can play in this new space, whether that’s a presence as a mini app on other brands’ super apps or as their own all-things-to-all-users super app.
-
How to Defend Your Company on the New Frontier of Payment Fraud
The ultimate defense is creating an organization-wide security mindset. It’s a culture. It’s a way of thinking that has to be fostered. It’s easier to do than you might think.
-
Meet “The Real Mad Men of Chicago”
Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy.
-
Meet “The Real Mad Men of Chicago”
In the new season of Chicago Stories, “The Real Mad Men of Chicago” looks back at the golden age of advertising in Chicago and the hardworking group of Midwesterners that brought iconic campaigns and brand mascots to life.
-
From Times Square Billboards to Convenience Store Digital Displays: Let Programmatic Handle the DOOH Heavy Lifting
Programmatic DOOH has a large part to play in reaching that valuation by opening up opportunities for brands to make their buying smarter and fully optimized.
-
10 Tips to Building Your Brand with Link in Bio on Instagram
Start leveraging the power of link in bio today, and start building brand awareness, driving traffic to your best content and attracting new followers.
-
The Symbiosis of Publishers and Brands Can Sustain Local News
I believe that five years from now, we will see a plethora of win-win relationships between local news outlets and brand-funded newsrooms, and we’ll all be better for it.
-
Why a New to Do List Can Give CMOs a Good Night’s Sleep
Armed with this neat to-do list CMOs can stop simply talking about their crucial tasks and set about tackling them.
-
Meet Ollie, the Duckbassador for Duck Donuts!
National Donut Day is on Friday June 3, but for Ollie, the duckbassador in the logo of Duck Donuts, every day is a great day to celebrate donuts. How did Ollie become the mascot for a donut company?
