_Editorial Archives

QR Codes & TV Ads – What We Can Learn From The Super Bowl Frenzy

An ever-increasing number of mobile users means tapping into what is most convenient for an audience always on the go that expects a more frictionless brand engagement.

The Surprising Reason Why the Duolingo Owl is Green

Originally, Duo started off as a logo. He didn’t have an expression on his face. When he finally did receive an expression, it wasn’t cute. It was described as… creepy.

What Shoppers Need From Marketers as the Pandemic Enters Year Three

The landscape is changing for shoppers. Heading into year three of the pandemic in the U.S., the Omicron wave of cases is falling about as rapidly as it began.

A Beginner’s Guide: The Best Paid Advertising Channels to Prioritize in 2022

Regardless of the strategy you choose, be ready for change and pivot as the landscape evolves. With the right approach, you can transform your paid advertising channels and build a strong pipeline for the future.

How Brands Can Improve Content Marketing In Niche B2B Industries for 2022

Try meeting your audience where they are online, engaging through LinkedIn, and partnering with industry publications to get started.

3 Stages of Transitioning for a Cookieless Future

There are still some unknowns on the horizon when it comes to how a fully cookieless digital landscape will operate in practice, but that doesn’t mean brands and agencies are directionless.

Data-Driven Creative Strategies in a Cookieless Future

Harnessing first-party data, and ensuring it’s frequently audited will offer a trustworthy foundation to build on. Marketers who start now will have the benefits of valuable insights into their customers’ needs and preferences.

8 Ways to Take Your Small Business to the Next Level with Expert Advice

Successfully managing a small business involves a lot of nuances and efficient practices. When entrepreneurs know where and how to focus their efforts, their companies have a better chance of soaring.

Doctors are Men and Nurses are Women

Survey findings prompted CPB London to create a stark poster campaign, ‘Imagine’, to mark International Women’s Day on March 8th.

The Connectivity Between Offline and Online Marketing

Having the ability to track both online and offline activity, and work with your partners to establish a truly omnichannel approach that is as flexible as you.

Google Topics API: The Fight for Advanced Cookieless Solutions in a Privacy Compliant Market

As cookie depreciation bears down on the industry, an influx of cookieless targeting solutions are proliferating the marketplace, with the latest solution to be released being Google’s Topics API.

Why Owning Community Management Will Take Your Social Strategy to New Heights

Brands need to develop community management strategies for campaigns to continue to grow. This will help brands take on the persona and think like fans, leading them to gain a wider audience.

The Pitfalls of “Assumption-Based” Marketing

The customer relationship is already valuable to the brand, and a thoughtfully-managed brand can provide immense value to the engaged consumer by way of continuing education, special offers and things like loyalty programs.

Lucky the Leprechaun Shares His Magical Origin Story in “The Magic Inside”

For the first time, the beloved Lucky Charms mascot is bringing breakfast lovers, and readers, into his magical world in a new book called “The Magic Inside.”

Attention is the New Metric

By Caroline Hugonenc, Global VP Insights & Research, Teads There has been a long understanding that current methods to measure the effectiveness of digital marketing aren’t up to the task. For more than a decade, viewability has been the standard to measure the quality of impressions but there is consistent evidence that the focus should be on attention. The ‘attention’…

Dstillery’s 2022 Predictions

Dstillery, a leading custom audience solutions company, gives their industry predictions for 2022.

NFTs & Grandma Pearl

I’d like to thank my Grandma Pearl for inspiring me to dig in and learn what I can about web3 from NFTs to crypto.

Analyzing the Big Game Ad Matchups

The action on the field during the big game between the L.A. Rams and Cincinnati Bengals was matched only by the advertising contests that played out during the commercial breaks.

The Coinbase QR Ad Doesn’t… Add Up

Talk to any mobile app marketer who has run a launch plan and you’ll hear stories of one-day surges and topping the App Store charts, only to be left with the disappointing reality that such a surge of users is rarely—if ever—sustainable. That appears to be the case for Coinbase, as well.

Winter Olympics Audience Data is About Winter Sports. Until it Isn’t.

As programmatic advertisers look to identify and reach their known, and unknown, audiences, they’ll need to continually look at how to use the best data science at their disposal to find the overlaps, unexpected correlations and audience pathways.

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