_Editorial Archives

Influencer Marketing And Influential Marketing: The Dynamic Duo For Your Social Media Campaign

There’s a new way to look at influencer marketing that we see in the data, and it starts with recognizing the difference between ‘influentials’ and ‘influencers.

Designing an Authentic Emotional Connection

For brands, emotions present an important opportunity to engage the audience, and creating an emotional connection is vital to attracting both customers and employees.

5 Ways Publishers Can Survive and Thrive in a Volatile Online Climate

At a time of unprecedented disruption, publishers face many challenges; but they also hold the trump card of storytelling par excellence.

The Rise of Diversity and Female Leadership in the Advertising Industry

We sat down with Adform’s Charlotte Kure Juul to discuss her own journey to the C-suite.

A Marathon or a Sprint? Modern Icons Are Mastering Both

The two speeds at which modern culture is conceived and consumed is not only increasingly key to success, but also resetting the very foundations on which modern brands (and the teams behind them) are built.

#RealTalk: The State of Brand Behavior on Twitter and What’s Coming Next

Created by the brand strategy experts at Twitter Next, #RealTalk provides a new, data-informed look at what it takes to achieve brand distinction on Twitter (and beyond)

No Time To Die – A Case Study in Rental vs. Cinema Viewing

Wilderness, the global social agency, was tasked with helping Metro Goldwyn Mayer (MGM) attract a European wide audience to rent the new Bond movie to watch at home, rather than going to the cinema.

How Loyalty Will Survive in the Metaverse

The newest iteration of digital realms, the long-awaited Metaverse, promises to usher in a new era for loyalty marketing.

Advertising’s Secret Weapon? It’s the Brand Mascot

If a brand must question whether they should have a mascot, they may already know the answer.

Final Year of the Cookie – Don’t Wait for Google

Cookies have become an easily abused technology, but how did we come to rely on them in the first place, and what does their demise mean for the future?

Retail Can Not Only Survive, It Can Thrive

The Role of Digitalisation and the Age of Hyper-Personalisation in Attracting Brick-and-Mortar Consumers By Alia Gogi, President Asia, Sephora From Beijing to Bangkok, the combination of a growing middle class — and a young population that is increasingly aspirational in its consumer choices — has resulted in the Asia Pacific region driving the global retail industry forward. This is a…

A Metaverse-Driven Transformation Is Coming to Retail

Retail is rewiring, and it’s happening before our eyes, says Liz Aviles, Vice President of Strategy and Cultural Insights for creative agency Upshot.

Five Questions that Will Help You Choose the Right Marketing Measurement Partner

There’s only one true way to maximize the return on investment (ROI) of your campaigns. It involves precisely measuring campaign results.

Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns

No single medium is more important for today’s brands and advertisers than streaming video.

Creativity Is in Crisis: Why Marketers Should Care and How They Can Make a Difference

We don’t need to allow curse-like fears to hinder the dreamers of our industry. Marketers are all creative people, so let’s act like we truly care about creativity.

Brand Safety is Human Safety

Brand safety in practice feels anything but personal — an endless problem with layers upon layers of confusion, oversimplifications, and reactive responses.

How Inclusive Is Your Digital Marketing Strategy?

Using an inclusive lens for your digital marketing approach isn’t just a way to meet compliance needs, reach more consumers, or improve the bottom line.

How Ads Can Pay in Play-to-Earn Games

As the play-to-earn market continues to thrive, the inventory opportunities for marketers will continue to grow; those most ready to seize them could reap huge rewards.

Algorithms Do Not Deliver Great CX

Why brands need to start bringing people back into the shopping process

On Our Wavelength: Why Emotional Capital Is the Essence of Close Customer Relationships

Studying the emotional relationships customers have with both your brand and your competitive set is the first step to pulling together your next marketing playbook.

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