_Editorial Archives

The Tech Enabled Features Set to Drive E-Commerce Growth

Spoilt for choice, online shoppers now have a wide range of options when researching and deciding where to purchase a product.

Data Privacy vs Personalization: How to Attain the Perfect Balance

The most up-to-date businesses are already implementing data practices that will prepare them for future changes and online privacy regulations. So, if you own a business and are not yet taking ownership of data strategy, why wait?

A Cinderella Story, As Told by the GEICO Gecko

GEICO is having a ball in its latest commercial starring the iconic Gecko mascot.

Agencies Need To Reshape The Role of the Technologist

There is an important opportunity to shift from a traditional marketer to a tech-enabled marketer that can influence more and scale faster.

In a Fight for a More Diverse Web3 Landscape, Access Is a Key Battleground

We are all learning together, but if we can make sure that everyone’s voice is represented in some way, not just those that can afford it, Web3 can reach its ultimate potential.

OTC: The Last Frontier for Design Distruption?

The world of OTC is awash with oval logos, bland brands, and garish colours. And in a category where everything looks the same, consumers can get tired of looking at it. To create intangible worth, over-the-counter products must disrupt the category and wear their values

The Metaverse: Where Virtual and Physical Retail Fuse

Taking a proactive, inventive approach to the Metaverse while keeping societal good at the forefront, will create a win-win-win for brands, consumers, and publishers/platforms alike.

How Will the Metaverse Fortify Customer Journey Analytics?

Metaverse marketing techniques can impersonate modern footprints to compose smart technology. However, more consumers need to experience the metaverse and provide valuable feedback.

Women In Business

This episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband.

What Marketing Can Learn from Engineering

Someone somewhere in your personal or business network is an engineer. Have a chat with them about what they’re working on. Compare notes on how they get stuff done. Ask them what they think the metaverse will be for.

From Building the Metaverse to Engaging With It – Those Brands Who Enter First Will Not Always Win the Race

While brands will undoubtably all have to enter this new and exciting playground at some point – with transformed and improved strategies – there is no rush.

Reflections on a Year in Retail Like No Other

Much of what we have seen over the past two years in retail, is going to remain. Consumers are unlikely to simply switch their phones off and dump ecommerce.

Why AI Helps Maximize Product Lifecycle Marketing

To grow a product-oriented business in 2022 requires an investment in product lifecycle marketing, bolstered by real-time insights from the millions of customer conversations occurring online.

Meet Ibha, Official Mascot for the FIFA U-17 Women’s World Cup

The official mascot for the FIFA Under-17 Women’s World Cup 2022 is named Ibha. Ibha is a lioness. Her name translates to “one with good vision or judgment” in the Khasi language typically spoken in northeast India.

Forget TCF, Let’s Get Radical and Give Consumers Real Control Instead

Too many adtech companies are trying to maintain the status quo (and the arms race that goes with it) that we’ve all lived with for 15+ years.

How Financial Brands Can Apply Consumer Intelligence Across the Full Funnel

With a firm focus on acquisition, expansion and retention, and armed with fresh human-level data, you’re set up for financial marketing success in 2022.

3 Ways Subscriptions Will Help You Thrive in the Ecommerce Era, and How to Get Started

To capitalize on and sustain this growth trend, many ecommerce businesses are adding subscriptions to their offerings. To be successful though, they need to keep several factors in mind.

Ad Verticals to Watch for Fresh Strategies in 2022

Here’s what brands, publishers, and technology partners can expect from major TV advertising verticals in the upcoming year.

Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions

These are only two examples of how today’s global brands have been met with a timely and difficult marketing decision – with each choosing a path that led them to either cheers or jeers on social media.

The 4 Rules of Successful B2B Marketing

By Karl Kangur, CEO, Result Compass Marketing in the world of B2B needs to take into account certain considerations that don’t apply to customer-faced marketing. For starters, you need to understand how the decision-making process works in the companies you’re pitching to. You need to be prepared for much longer conversion times and longer sales cycles. So, let’s talk about the…

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