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Marketers are Still Operating in the Dark – A Q&A with Harriet Durnford-Smith, CMO, Adverity
Data phobic CMOs are afraid to test new creatives and unable to prove the value of campaigns to their board.
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Upfront Season: 5 TV Advertising Trends Have Emerged
As the TV market continues to evolve, we’re only in round one. As we move forward, marketers must embrace and navigate these trends to be successful.
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Have a Heart: Why Brands Need an Emotional Reboot in Troubled Times
Mike Foster, founder and strategic creative director at Straight Forward, explores how brands can take action to spark emotional connections in an era of uncertainty.
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Why Achieving Experiential Personalization Relies on Transparent Data Practices
The end of third-party cookies is already underway and Apple’s App Tracking Transparency (ATT) feature is an early example of a more privacy-focused approach.
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The Art of in-Feed Optimisation as Part of the Attention Revolution
With feed scrolling the new browsing, how we capture, benchmark and improve on ‘Attention’ optimisation as integral to the planning approach will have major ramifications for proven and consistent client value.
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4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience
The race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space.
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The Hidden Voter Dimensions That Will Decide the 2022 Elections
The incredible set of unique circumstances informing sentiment and motivation at the individual voter level in 2022 is beyond human computing or imagination.
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An Introduction to Blockchain, the Future of Web 3.0 Marketing
The next generation of internet (3.0) will very likely be built upon blockchain technologies.
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Small Business Revenues are Up – But New Challenges Emerge as Businesses Continue the Pandemic Comeback
Small businesses are preparing for a new type of market. One that’s not driven by the direct impact of COVID-19 – but rather, one determined by the economic aftermath of the pandemic.
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How to Adapt in a Fast-Changing Multichannel Marketing World
A Q&A With Claritas Senior Vice President Quinn Jalli
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New 2022 Trends Show Priorities and Challenges Shaping Product Marketing and GTM Strategies
Trends identified show sales enablement as top priority while staffing issues and too many demands are key challenges; nearly 90% will use external expertise to execute B2B product marketing initiatives in 2022
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Stepping Into the Metaverse: How Brands Can Create New Experiences & Build Loyal Communities
While it may sound like some distant, fantastic future, the metaverse already here in a big way.
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The Secret To How Global Brands Maximize Sales Via NFTs
By Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or non-fungible tokens and what they are about. We have yet to see mass adoption but over the past year, NFTs exploded as trades ballooned by 21,000% to $17.6 billion in 2021 versus 2020’s $82 million. Big companies, brands and artists around the world are integrating NFTs into…
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A Note to Marketers Everywhere. Let’s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately
Far too often, a Black creative or strategist will share an idea or concept that gets remixed or watered down by their counterparts or superiors, losing all the special vision it once had.
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How Being a Mother to Two Young Toddlers Helped Elevate My Career
If you want a job done best, hire anyone who cares deeply for something beyond their day-to-day profession. Try hiring a mom.
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It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands
Brands need to meet the growing expectations of consumers to keep them engaged.
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Video Solutions for Marketers
To connect with consumers in a meaningful way, marketers must ensure their branded message is presented in fully on-screen formats to attract attention and solicit engagement.
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How Can Your Digital Advertising Succeed Without Cookies?
One thing is certain: personalized advertising already provides limited knowledge of users’ interests and will soon disappear. Contextual and semantic targeting alone won’t be enough to thoroughly understand online users.
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An Introduction to Web3 for Marketers: Objects: Chains, Tokens, Wallets, and Worlds
To prepare for this digital future, marketers need to understand these new concepts and environments so they can both efficiently and effectively reach and engage consumers.
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The Tools for Building the Metaverse Are Here and It’s Easier Than You Think to Get Started
The metaverse is upon us, and it’s everything from augmented reality to interactive experiences to online worlds that are an extension of our lives.
_Editorial
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