_Editorial Archives

Multichannel Measurement & Attribution Solutions

Despite the challenges that keep marketers up at night, Claritas can help solve them.

Yes, Black History Month Is Over… Now What?! Here’s How Marketers Can Celebrate Black Talent Year-Round for Our Collective Benefit

Embrace Black talent all year-round and I can promise you this: Your campaigns will be the better for it.

Advertising’s Biggest Issue: Getting More out of Prospects and Customers

By the time they reach your doorstep, a buyer’s journey is mostly over. At this point it helps to understand that journey at a company level, especially within your own website.

ChapStick Debuts New Flavor: Broccoli ChapStick!

Broccoli lovers, rejoice! ChapStick, America’s favorite lip balm, has just released a new broccoli flavor.

What is the 90/10 Measurement Trap, and How Can Advertisers Avoid It?

If TV providers want to maintain the value of their content, they must fight for the right measurement that does an adequate job of tracking how many people see the ads on their content and how those ads impact their audiences.

Personalized Advertising Is Under Attack – Web3 May Be the Solution

Recently, consumer data collection by brands and advertisers has risen exponentially to deliver personalized experiences also personalized advertising. While beneficial to advertisers, this has been crucial to publishers by providing a revenue stream as a way of subsidizing non-paying visitors.

Optimizing the Brand Experience in Transformation: How to Market in the Metaverse Era

By Ashley Dudarenok A new brand world of engagement is coming with the next technology revolution Don’t want to miss the most exciting brand marketing opportunities in the era of Web3.0? Interested in some metaverse marketing tactics? In this article, you will have a deeper understanding of what the metaverse is and what it means to marketers and how marketers,…

Solving the Talent Crisis Requires Resetting the Client-Agency Relationship

Let’s reassert our place in the strategic and creative high ground along with our newfound dedication to DEI that gets the new generations excited about our industry.

Can Zooey Deschanel Pass as the Real AT&T Lily?

Making an IRL Lily swap, as it turns out, isn’t as easy as AT&T makes it to swap out smartphones.

In the Wake of the Attention Economy, It’s Time to Put the Customer Experience First

Utilising high-impact digital advertising opens the door for advertisers to capture the attention of audiences, without interrupting their browsing experience.

Executive Q&A: How Smart Is Championing a More Open, Independent Web, One Tool at a Time

A Q&A with Pierce Cook-Anderson, Managing Director for Northern Europe at Smart AdServer

Brands Navigating the Ukraine Crisis

There are many ways to approach a brand’s stance on Ukraine; companies need to make an informed and deliberate decision and to support it.

2022: The Golden Age of Social Commerce

While it’s tempting to declare that social commerce is the future, the truth is, social commerce is trending now, growing at a rapid rate that requires brands to not just plan for its prevalence but to dive in today.

Gen Z vs Baby Boomers: Follow the Money

By focusing on aligning monetization models with the needs and habits of this influential age group, publishers can improve their revenue and strengthen their audience ties.

Why You Need an Ideate to Automate Pipeline

Rather than narrowing down social strategies to match creative production capacity, then, we need ways of reducing the workload of taking campaigns out in a truly omnichannel way.

SXSW 2022 Was All About Resilience, Change and the Pursuit of Happiness

SXSW is many things, including a cultural, sensory and experiential overload that admittedly inspires and energizes, but it’s also exhausting in scale and impact.

What the Metaverse Means for Brands and Branding

The metaverse isn’t fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches, failing spectacularly, and adapting to perfect their technique.

You’re Not Doing Truly Inclusive Work. You’re Just Saying You Are

Cultures have blended, and the process inside ad agencies should reflect that. You know it. I know it. But most of you aren’t doing it. You’re just saying that you are.

Unforeseen Events: There’s No Need to Fear Forced Progression

These are just some examples of the agility and progression alive in events today. The industry is embracing a great reset – and I believe it will be all the better for it.

CTV: What’s All the Fuss About?

While historically, CTV has been viewed as supplementary to linear TV buying, we’re moving into a world where it’s central to a TV buying strategy.

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