_Editorial Archives

Algorithms Do Not Deliver Great CX

Why brands need to start bringing people back into the shopping process

On Our Wavelength: Why Emotional Capital Is the Essence of Close Customer Relationships

Studying the emotional relationships customers have with both your brand and your competitive set is the first step to pulling together your next marketing playbook.

Why in-Housing Media Data Should Be High on the Agenda for Global Brands

As the debate continues over the creation of in-house media agencies, the decision to in-house media data should be a no-brainer for global brands.

Three Ways to Evolve Your Brand in Times of Change

As uncertainty becomes increasingly certain, and change is inevitable, marketers must assess and adapt to achieve the best business performance.

The Great Disconnect: Why Brands Should Rethink Their Advertising for a Post-Identity Age

The next phase of innovation for contextual targeting will see creatives and attention-based measurement create the “The Mindset Matrix”.

Cracker Jack Adds a New Face to Its Roster With Cracker Jill

Cracker Jack is adding a new face to its roster — Cracker Jill — to celebrate women athletes that break barriers across sports.

Introducing #TwitterPrism

Change is happening. A broad spectrum of brands are working diligently to meet the demands of a rapidly-evolving market by connecting with diverse communities of customers and fans.

Advertising and Streaming OTT in Events

With a significant number of people using mobile devices and tablets, we’re starting to witness an acceleration in innovations and increased popularity of online streaming.

Conference Room Tables Are Turning – A Q&A with Jeff Graham, President and CMO of Cactus, Denver

Jeff Graham, President/CMO of Cactus, Denver Talks About the Changing Dynamics That for the First Time in Years Are Working for Both Creative Talent and Agencies

How Linear TV Attribution Could Finally Flourish

When a TV buyer can capture ad exposure over multiple weeks or months, marketers will get a more detailed and reliable understanding of frequency, timeliness and what actually drove an outcome.

How and Why to Set KPIs for Your Marketing and Content Audit

Now that people have spent a couple of years doing more online shopping and business online, consumers have higher expectations that digital experiences work well.

Web 3.0: A Shift (Back) to the Original Web—but Only for Brands

So now that we’ve level-set in terms of the changes that are underway and what they mean for both consumers and brands alike, what steps can brands actually take to prepare?

Reflections on SXSW 2022, Serendipity, and Resilience

A global pandemic – the Great Accelerator – has kicked off a period of exponential change that’s only just begun. Now is the time to be bold, step forward and fight to be a part of the world that is still being re-built.

Twitter Chat: Measurement in Our New Era with Croud

This week, Gabriela Carlos, Media Measurement Director at Croud, is on-hand to discuss how measurement works in a cookie-less world, business intelligence, and more!

Breakthrough in Attention: Intrinsic Time-In-View in Video Game Environments

The rise of digital advertising has not only led to an overinflation of served ads, but also created the race for the most coveted metric of all: Attention.

Why Clean Websites Matter and How to Achieve Them

Now’s the time for brands to lead by example, making websites greener and cleaner, not only to attract more customers, but to be part of the change.

Print Is Dead, Long Live Print

Digital has changed the publishing industry but there is still an important place for print.

How to Keep Up with Today’s Speed of Information: What the Ukraine War Has Taught Us

Brands should start to anticipate all the unexpected moments that their brand could either support or hinder their ability to connect with their audiences on shared values and goals, and ultimately deliver all their desired outcomes.

Sustainability Is Not a Cost, It’s an Opportunity

By Martin Johnston, Founder and Managing Director at Earth Strategies The natural world is a masterful blueprint for balance, with everything in alignment. This is as true for the solar system as it is for ecosystems and social systems. But human behaviour, business theory and infrastructure development haven’t had the benefit of millennia of evolution to find that balance. And…

Tech-Enabled PRIZM® Premier Retail Consumer Segments

To reach the best online retail shopper, it’s vital to know who they are, what they prioritize, what they buy, and how they buy.

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