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2022: Top 5 Themes to Watch in Public Relations
From a branding perspective companies will need to show accountability and prove they are acting on the changes they promised to make in 2021.
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Why Postcode Data Could Be the Secret to Private Equity Success
We get blindsided by digital, but usually identifying specific groups of people to target is a really powerful way to start testing performance. The key to delivering this is the humble postcode.
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WTF Happened to Mobile Advertising in 2021?
With mobile advertisers still grappling with the post-IDFA world, more iOS developments expected and Android changes on the (near) horizon, 2022 will be turbulent too.
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Shifts in Career Aspirations and Higher Education: How Gen Z’s Path Has Been Impacted by Social Media
Gen Z is going to be the generation of entrepreneurs, freelancers, and creatives. As a brand it is going to be imperative to keep your finger on this conversation, stay informed on the needs and wants of the younger generations, and lend your hand in facilitating the new iteration of education.
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The Forces That Will Reshape Nonprofit Marketing in 2022
Going into 2022, nonprofit marketers have a unique opportunity to tear up their old playbooks and forge new territory for their organizations in terms of channel mixes, data sets and audience insights.
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The Year of the E-commerce Accelerator
Brand aggregators and accelerators are not really competitors but different approaches to the same goal: sustained growth for brands. And with all the aggregation that has already occurred in the past few years, perhaps acceleration will be the mandate for 2022 and beyond.
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How Accessible Art Readied Consumers for AI-Driven Brands
Tech-driven experiences provide a cool brand immersion and a low barrier to entry for the use of AI. Impactful, tangible instances of tech used for good, while brands getting involved capture greater share of attention.
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Keeping Up Appearances: Why the Beauty Industry Can No Longer Ignore Inclusion
People don’t necessarily look at beauty products in the same way they used to, granting new opportunities for brands and doing away with pre-COVID challenges.
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What 2022 Has In Store for Programmatic
Will 2022 slow down and give everyone a chance to recalibrate? Most likely not. Here’s what we can expect.
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So, the Internet Turned Your Brand Into a Meme – Now What?
If a meme highlights a negative brand perception, work to change that perception and turn awareness into advocacy through an integrated communications campaign.
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How Direct-To-Consumer Brands are Leading the Way for TV
DTC brands are leading the way, showing how to reach audiences with relevant ads, while using data-driven insights to prove performance.
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The Secret Weapon of Retail Media: Why Creative Matters More Than Ever
In a period of such comprehensive change, it can be difficult to assess the impact of a single trend. However, one overarching shift can help to explain many of the other changes taking place in retail and commerce: the convergence of media and retail.
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Why The U.S. Urgently Needs Media Compliance Auditing
Navigating the media world has become increasingly difficult for advertisers as there continues to be an ever-growing number of agency, or agency-related parties and external supplier influences involved in the delivery of campaigns.
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A Sustainable Future: Designing Greener Experiences and Using Technology to Reduce Our Footprint
Just as the cause of climate change is multifaceted, the ways in which we can design greener digital products is not a singular silver bullet solution either.
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CTV 2022: Attribution, Fragmentation, Clean Rooms and More
By getting in on the ground, advertisers can build strong relationships with publishers and other players while helping to build the foundation that many others will soon discover.
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Microsoft, Xandr, Bayer Healthcare and LiveRamp: Preparing for the Cookieless Future Before It’s Too Late
The takeaways are clear: the sooner solutions like LiveRamp’s Authenticated Traffic Solution are implemented, the more time there will be to test and iterate, providing consumers with the value experience they expect.
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TikTok – it’s Christmas O’Clock!
Campaigns in the omnichannel environment might be better thought of, not as branches on a tree, but as snowflakes: a vast range of unique moments with shared characteristics.
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How Advertisers Can Reach Growing Audiences in Digital Audio
The continued growth of smartphone and smart speaker ownership solidifies digital audio as a growth opportunity advertisers would do well to take seriously.
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Corporate Social Responsibility: It’s No Longer an Option
Now more than ever, it’s imperative for brands to show that they legitimately support causes that are important to consumers, in ways that are not just “lip service.”
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Climbing the Digital Experience Maturity Pyramid
Ultimately, consistency and authenticity are what will set brands apart. All experiences should reflect the brand’s values and aesthetics. And interactions should feel the same regardless of the device a customer is using.
_Editorial
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