_Editorial Archives

This Holiday Season, Cookieless is the Way to Go

While the 2021 holidays will be much different than last year’s due to the COVID-19 vaccine, consumers will continue to shop online instead of going into stores.

How Brands Must Prioritize Sustainability

The data is quite clear that people want brands to align with their values more than ever before, and even companies that have failed to promote sustainability have bounced back when they have made it their main goal.

No, It’s Not Just You. Buying TV Ads Is Getting Harder. Here’s Why.

Let’s just say it: Buying TV ads is challenging. It’s way too hard.

The Retail Industry’s Focus on the Intersection of Sustainability and CX

Most are very aware of the common consumer in-store checkout experience – items are totaled, the price is tallied, and the consumer exchanges cash or credit for their goods, which are condensed into a bag for easy carrying and accompanied by a receipt as proof of purchase.

Could Social Ads Be Hurting Your Brand?

Facebook has become the mainstay advertising venue for fashion brands. If you ask why the digital marketer will say it works the best.

Agencies, Don’t Wait Until the Last Minute to Check for Inclusivity in Your Work

As you begin or continue your journey toward inclusive work, here are three tips to help you along the way.

6 Breakout Programmatic Strategies to Get Noticed Over the Holidays

2020 was the biggest holiday season ever for marketers and retailers—and 2021 is shaping up to be even more competitive. Give yourself a head start by getting your programmatic strategies in place now.

Ten Tips for Productive and Focused Remote Team Meetings

Thanks to digital burnout and continuous partial attention, remote meetings can feel unproductive. Here’s how to get your remote or hybrid team back on track.

Man On A Hygge Mission

A Q&A With Martin Pedersen, Founder/CEO of Stellar Agency, El Segundo, CA

How Brands Can Use Relevant Moments and Technology to Engage with Consumers

The endemic-era’s digital focus makes it easy for brand advertisements to get lost in the sea of commercials, sponsored posts, and constant notifications.

The Season of Giving is Here and It’s Not Fashionable to Be Late

Being human and authentic in brand messaging – whether sharing a promotion, apologising for shipping delays, or delivering a tear-worthy Christmas advert – is paramount as ever.

Grow your Brand with Hispanic Fans and the World’s Beautiful Game

For any brand looking to grow with Hispanics, the time is now, and soccer, often called “The Beautiful Game,” is a fantastic way to connect with this audience.

Digital Poets Society: Will AI Replace Or Enhance Human Writers?

Let’s start with the good news: writers aren’t about to lose their jobs to robots. When The New York Times asked an AI system to generate a column on relationships, this was the result.

The Speed of Culture Requires A Data-Driven Creative Strategy

From a global pandemic to a racial justice revolution, these past 18 months have accelerated cultural change and demanded that advertising keep up in order to stay relevant.

FAST and NextGen TV: Streaming Trends Built for the Future

Let’s take a deeper look at FAST platforms, NextGen TV and their impacts on marketing and media industries.

B2B Marketers Can Unlock “Right Time, Right Person, Right Message” With Data and AI

B2B brands are not selling to companies, they’re selling to people. And the reality is that people have come to expect targeted, personalized messaging that’s relevant to their needs in their own lives.

AR is Transforming ‘Try Before You Buy’: Here’s What You Need to Know

If Covid signals a step-change in how we preview products, however, technology is a must in this marriage of new realities.

How To Supercharge Your Marketing Strategy This Christmas

Q4 is just around the corner, a quarter so full of opportunity to run creative campaigns and boost sales.

Snowed Under With Emails This Christmas?

As we approach the Christmas period, we are likely to see our inboxes snowed under by a steep influx of emails that advertise gifts and services. In order to stand out from the crowd, it is crucial to plan your email marketing with close attention to detail.

5 Can’t-Miss Trends to Help Retailers Maximize Sales This Holiday Season

As summer plans give way to changing weather, it’s time to start preparing for another holiday shopping season. After a pandemic year, retailers are counting on strong consumer spending to drive revenue and provide momentum into the new year.

_Editorial

Search

LATEST POSTS