_Editorial Archives

Creativity Is in Crisis: Why Marketers Should Care and How They Can Make a Difference

We don’t need to allow curse-like fears to hinder the dreamers of our industry. Marketers are all creative people, so let’s act like we truly care about creativity.

Brand Safety is Human Safety

Brand safety in practice feels anything but personal — an endless problem with layers upon layers of confusion, oversimplifications, and reactive responses.

How Inclusive Is Your Digital Marketing Strategy?

Using an inclusive lens for your digital marketing approach isn’t just a way to meet compliance needs, reach more consumers, or improve the bottom line.

How Ads Can Pay in Play-to-Earn Games

As the play-to-earn market continues to thrive, the inventory opportunities for marketers will continue to grow; those most ready to seize them could reap huge rewards.

Algorithms Do Not Deliver Great CX

Why brands need to start bringing people back into the shopping process

On Our Wavelength: Why Emotional Capital Is the Essence of Close Customer Relationships

Studying the emotional relationships customers have with both your brand and your competitive set is the first step to pulling together your next marketing playbook.

Why in-Housing Media Data Should Be High on the Agenda for Global Brands

As the debate continues over the creation of in-house media agencies, the decision to in-house media data should be a no-brainer for global brands.

Three Ways to Evolve Your Brand in Times of Change

As uncertainty becomes increasingly certain, and change is inevitable, marketers must assess and adapt to achieve the best business performance.

The Great Disconnect: Why Brands Should Rethink Their Advertising for a Post-Identity Age

The next phase of innovation for contextual targeting will see creatives and attention-based measurement create the “The Mindset Matrix”.

Cracker Jack Adds a New Face to Its Roster With Cracker Jill

For more than 125 years, Cracker Jack has been one of sport’s most iconic snacks.

Cracker Jack Adds a New Face to Its Roster With Cracker Jill

Cracker Jack is adding a new face to its roster — Cracker Jill — to celebrate women athletes that break barriers across sports.

Introducing #TwitterPrism

Change is happening. A broad spectrum of brands are working diligently to meet the demands of a rapidly-evolving market by connecting with diverse communities of customers and fans.

Advertising and Streaming OTT in Events

With a significant number of people using mobile devices and tablets, we’re starting to witness an acceleration in innovations and increased popularity of online streaming.

Conference Room Tables Are Turning – A Q&A with Jeff Graham, President and CMO of Cactus, Denver

Jeff Graham, President/CMO of Cactus, Denver Talks About the Changing Dynamics That for the First Time in Years Are Working for Both Creative Talent and Agencies

How Linear TV Attribution Could Finally Flourish

When a TV buyer can capture ad exposure over multiple weeks or months, marketers will get a more detailed and reliable understanding of frequency, timeliness and what actually drove an outcome.

How and Why to Set KPIs for Your Marketing and Content Audit

Now that people have spent a couple of years doing more online shopping and business online, consumers have higher expectations that digital experiences work well.

Web 3.0: A Shift (Back) to the Original Web—but Only for Brands

So now that we’ve level-set in terms of the changes that are underway and what they mean for both consumers and brands alike, what steps can brands actually take to prepare?

Reflections on SXSW 2022, Serendipity, and Resilience

A global pandemic – the Great Accelerator – has kicked off a period of exponential change that’s only just begun. Now is the time to be bold, step forward and fight to be a part of the world that is still being re-built.

Twitter Chat: Measurement in Our New Era with Croud

This week, Gabriela Carlos, Media Measurement Director at Croud, is on-hand to discuss how measurement works in a cookie-less world, business intelligence, and more!

Breakthrough in Attention: Intrinsic Time-In-View in Video Game Environments

The rise of digital advertising has not only led to an overinflation of served ads, but also created the race for the most coveted metric of all: Attention.

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