_Editorial Archives

Q&A iStock-Mind Share Partners Workplace Mental Health Guidelines

The way you choose to visualize your employees at work matters—and can have a real impact on the way they see themselves and others, as well as how supported they feel at work.

Trust and Empowerment: Two Keys to Emerging Unscathed from the Great Resignation

The most important step a leader can take to meet employees where their values are is to establish a culture of trust and empowerment. I only have to look at my own career to see how much this impacts employee and company performance.

Gaming: Levelling Up Your Brand In The Cookie-Less Future

With so much focus on how to establish and target audiences in a cookie-less advertising landscape, much of the attention has centered on the power of publishers and their communities of engaged and authenticated audiences.

Navigating The Metaverse Through Online Community

What is your Metaverse strategy? Whether that question induces your eyes to roll or your eyebrows to raise, it’s sure to be one you’ll encounter from your customer, your boss, or your investors soon. That is, if you haven’t already.

The State of Converged TV: Global Trends in a Cross-Platform World

As TV becomes more flexible across channels, as new cross-platform metrics take hold and as advertisers get more comfortable balancing budgets across linear and streaming, we’ll see an even greater majority of marketers manage TV holistically.

Making the Most of the Messy Middle of the Customer Journey

The consumer journey is as complex as it’s ever been. There are countless factors that come into play that affect the time between a customer deciding to buy something and when they actually make the purchase.

The Gaming Media Channel Is Not Just Mobile, But Global

As ‘mobile advertising’ and ‘mobile games advertising’ increasingly become a distinction without a difference, it’s clear that this opportunity is comparable to the early days of social media as a media channel.

Achieving the Unskippable: The New Narrative Style for Digital Ads

Advertising used to follow a predictable, traditional story arc: Lead in, build-up, climax, the big reveal, offer, and branding. This formulaic ad type is past its prime and simply does not perform anymore.

Attention Marketers: Is your CTV Strategy Privacy-Forward?

While it looks like a goldmine, marketers do not have CTV completely figured out yet. In fact, some CTV marketing practices still resemble those from five years ago.

Are You Taking a Data-Driven Approach to Affiliate Marketing?

It’s never good to put all your eggs in one basket, and harnessing data is opening up fresh ways for brands to reach new people and drive traffic to their websites.

Focus Groups Are Dead, Welcome to the Smoke Test Era

Focus Groups have been set on the back burner, most recently due to COVID-19 restrictions and the necessity for fast and precise results as the tech era is on the rise. So, what’s next?

Ready for the New Normal? 4 Trends That Will Define Customer Loyalty

The global market for Digital Transformation was valued at $589.7M this year, and it is expected to cross the billion-dollar mark by 2025. The pandemic simply sped up an ongoing shift to digital.

A New Way for Brands to Maximize Their Cause Marketing Impact

While many charities are doing excellent work, one of the persistent obstacles they face is an inability to communicate effectively to the public the scale of the problem and the potential solutions.

To Successfully Implement a Product- led Strategy, Focus on Creating a Friction-free User Experience

Product-led Growth (PLG) is a relatively new model that has been adopted by many of the most successful tech companies. In a product-led approach, brands want their users to get the core value as soon as possible.

The Six Best Ways to Connect Brands to Culture

What is the key to increase relevance, driving brand love and, ultimately, revenue? Well, the answer isn’t far off from how one got to be class president or homecoming king/queen in high school.

Results, resilience, and the Route to Ready for 3 brands

To inspire and help you begin the Route to Ready, here are examples of how three successful brands got started on their own journeys.

How to Fix Ad Tech’s Lingering Problem

As a proponent of ad tech innovation, it pains me to say this. Our industry is wildly inefficient, not automated, and not transparent. And we’re barely addressing these major faults.

Customers Are Ready for Voice Experiences. Are Brands?

After years of ads and interfaces that talk at users, the brands that best empower customers and maximize the benefits of interactive voice experiences will be those that learn to listen.

Painters Wanted

Of the omni-present Covid-recovery “we’re hiring” pleas, perhaps among the most curious comes from a media company in Brooklyn aggressively seeking . . . more sign painters.

How CPG brands are redefining their approach this holiday season

With people ready to celebrate this holiday season, marketers will need to take just such a data-driven approach to create messaging that resonates and is personally relevant to customers.

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