_Editorial

When it comes to marketing across multicultural audiences such as Black, LatinX, and Asian American Pacific Islanders, it’s imperative to target segments authentically, and that’s what is playing out across the industry today.

With increasing power and cultural cache, today’s biggest influencers are creative powerhouses at the frontlines of a rapidly evolving influence marketing industry.

Deborah Stafford-Watson, Head of Provocation & Strategy UK at Elmwood, explores the profound shift in messaging at the core of women’s health care products.

If you’re marketing to women over 40, take the time to understand what that looks like. Here’s some advice to get you started. Welcome to Shutterstoop, a video series in which Shutterstock’s senior director of content marketing, Jennifer Braunschweiger (shown center), has a casual conversation with a colleague from her stoop in Brooklyn, New York. In this installment, she sits…

Today marketers have nearly endless choices, but audience time and attention are tight. People are moving away from many traditional sources, and they’re tired of their screens.

According to Pew Research Center, today in the US, seven-in-ten are using social media. Of that group, younger adults are the most loyal and heavy social media users, creating an unparalleled marketing opportunity.