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When Is It Okay to Use Famous Faces in Your Marketing Materials?
Head of Shutterstock’s Rights and Clearance department, Corky Balch, discusses the legality of using famous faces for your next campaign.
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Goodbye Panels, Hello Households. The Future of TV Measurement is Here
TV ads transacted on broad age and gender targets from panel-based ratings as the common currency will soon be in the rearview mirror. The journey is well under way to evolve the measurement currency to meet the needs of marketers and publishers.
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AWNewYork 2021: Lessons in Authentic DE&I: Thoughtfully Impacting Branding and Advertising, from the Inside, Out
Join us as we explore how the LGBTQ+, Black and Latinx communities are represented by adland, as well as women and non-binary people all over the world.
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Seasonal Targeting Requires Publishers’ Insight
Behavioural insights will help marketers thrive this holiday season as shoppers stay online.
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The Value Exchange: How Consumers and Brands Have Built Trust
Most marketers are now considering best practices. While there are sure to be quite a few, they can all be rooted in a clear value exchange — by highlighting how data collection can improve overall experiences for consumers.
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How Publishers Can Get Smarter with Their Reader Prompts
As the reality of a soon-to-be cookieless world sets in for publishers, all eyes are on the need to diversify revenue streams and forge deeper connections with readers through insights gleaned from first-party data.
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How Becoming a Customer-Centric Business Starts with Humanising Data
While it’s probably difficult to imagine in today’s world – where anyone can whip up a business-destroying Twitter storm in seconds – listening to customers hasn’t always been the default.
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How Branding In Games Has Come Of Age
The gaming industry now boasts three billion players globally with a value in excess of $175.8bn. Gamers are an older and more diverse demographic than often assumed.
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Marketing the Pet Food Renaissance
If you’re a cat or a dog, what a time it is to be alive. A golden age of flavour. A pet food renaissance.
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The State of CX in 2021 – Why Technology and Strategy Reign Supreme
No matter how much the world changes, the importance of serving your customers well will always be a top business priority. Yet how you achieve that goal must continually evolve.
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How to Create the Most Clickable Video Content, According to AI
Which colors work best on screen? How many people should you cast? The answers are as much about science as they are about art. By Bridget Johnston Shooting a brilliant video takes a fair amount of vision and instinct, no doubt. But, it can also take a lot of guesswork. How can you ever really know what will resonate with an…
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Why the Future of B2B Must Be Guided by Emotion
By Michael McLaren, Global CEO, Merkle B2B The days of cold, rational B2B sales and marketing based solely on product details and features are coming to an end — and that’s a good thing. All too often in the past, communications throughout the B2B buying cycle have been largely product-centric and fact-based. And in many cases — boring. Our customers…
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Avoid These Common Mistakes When Building Personality into Chat
For the last few years, companies have been getting serious about designing unique personalities for their brand-driven chat experiences.
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Holiday travel will look different this year. Here’s how marketers can be ready
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair.
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Addressing Big Tech’s Power Through a Geopolitical Lens
For several years now, the digital ad industry has operated under the auspices that strict privacy regulations could come down at any moment.
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Digital’s White Whale: Marketing on Reddit
Reddit is infamous for being a marketing graveyard. It is full of buried links from entrepreneurs and marketers that just didn’t “get it.” So how do you “get it” and avoid falling into the trap?
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How Precision Analytics Can Drive Audience Relevance and Campaign Impact
The Almond Board of California has partnered with us since 2000 to increase demand, consumption, and positive perceptions of almonds globally. Our tenure began with an innovative nutrition-based marketing platform and has evolved ever since.
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The Name’s Brand… James Brand
The owners of successful brand characters know when to change things subtly and also know when a change can mean big publicity.
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Tech And Trust: Forging The First-Party Future Of Adtech
If we are to be prepared for this brand-new ad ecosystem, we still need to address the challenges of data disparity and privacy-compliance that are causing so much concern.
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Digital Media’s Loss is CTV’s Gain
The past year has not been kind to digital media. From the (now-delayed cookie-apocalypse) to Facebook’s continual political troubles to increased scrutiny on digital privacy, it’s safe to say digital media has not had a good 2021.
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Identity’s Next Challenge: Why Accuracy Matters More Than Ever
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If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
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Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
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Marketing Is Learning Before the Market
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The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy