_Editorial Archives

Targeted Advertising Testing, What Does It Actually Look Like?

As Google prepares to move forward with testing FLoC – a.k.a. phase two – the digital industry is encouraging brands to use this time for exploring, testing, and evaluating all the alternative tracking solutions.

How Many Shoppers Are Actually Up For Grabs?

When working with finite marketing budgets, businesses need to be sure they’re focusing on getting the right message to the right people at the right time. But who are the right people exactly, and what do they need to hear?

Our Mis-Invested Youth

As markets threaten to close a window of opportunity on younger generations’ financial security, AML Head of Strategy Christian Barnes calls on investment firms to start showing EQ as well as IQ – before it’s too late.

The New Charge For Digital: Conversation Not Just Conversion

For marketers, the glamour of digital has often been its ability to drive conversion, generate leads, and simply get people to shop – with immense accountability.

How To Work Smarter, Not Harder This Holiday

The old holiday planning cycle of kickoff and design in spring, test in summer, and execute in fall isn’t in full swing like it used to be.

Looking Beyond Host-Read Ads to Make an Impact in Audio

As podcast listenership continues to skyrocket, marketers are allocating a greater portion of their media budgets to this increasingly popular medium. Today, advertisers are spending more on podcast advertising than ever before.

Get Ready for the Holidays 2021

In the heat of summer, the holiday shopping season can feel like it’s a long way away. Experienced e-commerce merchants know better.

Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers

Direct mail marketing has fallen victim to the supply chain issues gripping countless industries, making it hard to find the very material that mailers are printed on.

The Upside of Automation and Partnership Marketing

Over the past 20 years, automation has transformed digital marketing and media, in all its forms, one way or another. Despite its ability to change the game, however, its impact has been gradual.

Context And Creativity: The New Power Tools Of An Attention Economy

Picture this: you’re new in town, and choosing a pub to pass the hours in. One place has half-price drinks and the bar is heaving.

Push Notifications Help Publishers Deliver the Snackable Content that Drives Reader Engagement

There’s been a tremendous amount of upheaval in the ad industry recently.

Companies Everywhere Are Falling Behind With Video, and That’s a Problem.

If you have not invested in creating a culture of video within your organization in a post-COVID world, you are literally losing ground to your competitors at this very moment.

Why It’s Time To Move From Brainstorming To Brainsteering

Stimulating and creating a space – both physically, emotionally and intellectually – where ideas can be formed, new thinking can be encouraged, and product development can be shared and inspired is often easier said than done.

COVID Changed The Consumer Journey, But What’s Likely To Stick?

The pandemic has reinforced what brands and retailers should continue to focus on: enabling people to shop when they want, how they want, and where they want, all the while providing a pleasant and frictionless experience.

How Outdoor Advertising Has Evolved While We’ve Been Indoors

After spending months indoors and consuming in-home digital media at a colossal scale, the reopening of hospitality and event venues is bringing back eyeballs to public spaces.

What’s Next for Connected TV Measurement

It shouldn’t come as a surprise then to see that 60% of marketers are shifting ad spend from linear to streaming TV platforms.

The New Era of Data-Driven Creative

It seems obvious that performance marketing and creative teams should work together but most agencies and brands have created silos within marketing to decentralize their operations between creative, media buying and performance marketing.

To Embrace All Multicultural Markets, Companies Must Become Multicultural

As marketers consider their internal and external practices where thoughtful DEI is concerned, I think the advertising industry might be ripe for change within its oldest institutions.

Setting The Stage For The Next Evolution Of Mobile Advertising

In the following Q&A, we chat with Eddie Dingels, GroundTruth’s Chief Operating Officer, to get his view on the evolving mobile landscape.

Why Adtech Needs to Learn from Kidtech

With under 16s making up almost 40% of all online users, they are having profound and long-lasting changes on how the internet is perceived and used.

_Editorial

Search

LATEST POSTS