_Editorial Archives

Trust and Verify: How to Be Sure Your Data Partnerships Are Truly Safe

Data partnerships – they’re incredibly powerful. But do you know if your data partner takes security as seriously as you do?

How to Choose a Data Provider

We bring on a new data provider at least every quarter, if not every month. Along the way, we’ve learned some lessons about how to bring on new data partners.

How a Century-Old Brand is Transforming the Auto Industry

In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward.

Why Relevant Authenticity can be Today’s Most Valuable Brand Attribute

We often tell people to be themselves, shouldn’t the same apply to brands?

Influencers are in the Driver’s Seat, Platforms and Brands are Along for the Ride

The Creator Economy is a wave that has been building. About three years ago, there was a surge of micro-influencers and niche markets that joined social media celebs.

Google Proves that Travel Marketers Need a New Targeting Strategy

Data independence means that a marketer’s ability to reach their target audience is not solely reliant on the whims of tech giants, but rather their own data collection and management.

Beyond Direct Sales: The Benefits Of Programmatic DOOH For Brands

With the return of bigger audiences and the end to lockdown in many parts of the world, out-of-home (OOH) advertising revenue is expected to bounce back in 2021 with a growth forecast at 14.9%.

How To Use Core Web Vitals Tools, Before Summer’s Rollout

Google’s Core Web Vitals will soon be used to rank a site’s SEO. The rollout is due this summer, so it’s currently high up on many publishers’ agendas.

Political Ads Persist . . . A Year Before the Election

Visiting in-laws in heartland Ohio showcased an important reminder about media trends: political messaging is 24/7 even in non-election years.

Prices Up, Supplies Down – The Factors Impacting Retail This Year

The past year and a half – with its lockdowns, missed holiday opportunities, confusing rules and regulations and inclement weather – has presented multiple barriers to spending.

Adulting Life-Hacks: Shifts In Process Your Younger Self Would Approve Of

What if we were more self-aware on a daily basis, and actively worked to find our way back to our younger selves? Less second-guessing, overthinking, and obsessing over the opinions of others?

5 Digital Publishing Trends to Follow in 2021

The digital world is on the brink of big changes, and publishers will see their workflows evolve significantly.

Views From Across The Pond, Q&A With Scott Knox + Jamie Matthews

In this Q&A, Scott Knox, President & CEO, Institute of Communication Agencies and Jamie Matthews CEO of independent agency Initials, will be delving into the current challenges North American agencies face, particularly after the pandemic.

The Cookie Isn’t Going Anywhere—Ever. Nor Should It.

Although it might be hard to remember a time when “Googling” wasn’t a ubiquitously used verb, it’s worth reminding ourselves that the company is only 22 years old.

The Creative Impact Of CTV In A Privacy-First World

While this has been going on, connected TV (CTV) – which is free from third-party cookies – has seen its viewing figures increase in a massive way, growing by four billion hours per week in early 2020.

What’s Hot on the Heels&quest; Trainer Trends of 2021

What’s Hot on the Heels? Trainer Trends of 2021

If you’re looking to get the finishing touches to your summer and autumn outfits, join us as we walk you through the top trainer trends of 2021.

What Retailers Should Know About Digital Circulars

Old print vehicles aren’t grabbing attention or influencing purchase behavior the way they once did. Most Americans—46% according to Pew Research Center—don’t even look at print circulars anymore.

Striking Gold With Mobile Marketing Ahead Of The Holiday Season

The retail sales season will soon be upon us, starting with back-to-school sales next month through to retail’s most significant sales event – Black Friday.

5 Steps for Navigating the New B2B Events Landscape

If there’s anything certain about today’s world, it’s that it’s uncertain. And in the world of B2B, nowhere is that uncertainty more well-founded than in B2B events.

Why Brand Purpose is your Business Value

Between two products of identical quality and cost, today’s consumers will choose the product that stands for something they support ten out of ten times. We promise.

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