_Editorial Archives

Finding the Future of Measurement with Cohorts

The history of innovation follows a familiar pattern: New technology comes along that improves our quality of life—like the car—then time reveals its unintended consequences, and innovators jump in to create something even better.

4 Tips for Accurately Measuring Your Multichannel Marketing Campaign

It’s difficult for today’s marketers to measure what’s actually causing customers to engage and/or buy. Fortunately, one tool can help marketers accurately calculate conversions across channels. It’s called an identity graph.

Using AR to reach ‘Camera Native’ Gen-Z

Born during a time when consumer technology was exploding, GenZ spends up to 10 hours per day scrolling on their mobile devices and has become a ‘camera native’ generation.

How To Foster And Maintain Long-Term Client Relationships

Successful agencies actively strive to develop and maintain long-term client relationships. And it’s easy to see why.

How Event Organisers Can Leverage New COVID Rules To Deliver Engaging Experiences

Now physical events are returning and so is the unique spark of interacting with people en-masse.

Reframing How Marketers Think About Hispanic Audiences

Let’s take a look at a few ways in which marketers need to reframe their thinking around Hispanic audiences and what was once considered a “niche opportunity.”

Technology vs. Relationships in Local Media Sales

Once upon a time, local advertisers had to rely on their own instincts for marketing, whether printing flyers or hiring a sandwich-board-spinner.

Why Agencies Must Look Beyond Social to the Next Frontier: eCommerce

The next major advertising channel will require investment, organization and experience.

Make “Human” Mean Something in Your Brand Culture

It’s like the American populace have been bottling up their feelings for decades and finally exploded in a roaring symposium of joy, sadness, fear, excitement, anger and more.

No Pain, No Gain: Why Tackling Frustration Is Key To Post-Covid Brand Impact

It’s no exaggeration to suggest that Covid-19 has brought out the best in retail brands. This was especially evident on the supermarket frontline, where uncomplaining staff provided reassurance and support as anxious customers descended on food aisles last year.

Using Generational Differences To Prepare for the Customer of Tomorrow

Retailers have experienced a cataclysmic shift over the past year. What used to be considered standard is no longer relevant as online shopping has progressed at warp speed.

Which Fast Food Fans Are Still Avoiding the Vaccines?

A recent survey found that 6 out of 10 consumers think that brands have a responsibility to be encouraging COVID-19 vaccinations. Major brands, from Budweiser to Krispy Kreme, are stepping up to this challenge by offering incentives unique to their brands.

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