_Editorial Archives

France Paves The Way For More Action Against Google’s Unfair Practices

Recently, France ruled that Google’s advertising practices created unfair advantages by favoring its own ad server and ad exchanges over third parties.

Loyalty Programs Are the Key to the Cookieless Kingdom

Welcome to your journey towards a cookieless world. Those third-party cookies that marketers love so much — and that consumers are so annoyed by — are fading fast.

The Future Of Corporate Comms Lies With Being A Subject Matter Expert

In the world of communications, there is a stereotype that corporate comms, with their technicalities and legalities, aren’t creative. So, how do you go about changing perceptions around corporate and sustainability comms?

7 Ways to Make Your Brand’s Storytelling Stand Out from the Noise

Brands are constantly battling for the attention of their audience. This is quite a challenge as there is an incredible volume of content bombarding consumers each day, every day.

Sport is Finally Catching Up

Like most sectors, frankly, Sport has done an excellent job of papering over the cracks of this issue. Mental health has a stigma tied to weakness, which is absolutely the antithesis of what most sporting professionals want to portray.

How to Actually Drive Results with Blog Content

Digital marketing trends come and go, but some strategies continue to hold importance even as the world progresses at a fast pace.

4 Tips For Leveraging The Summer Olympics In Your Upcoming Marketing Campaigns

The Games, as well as the Paralympics, create a unique opportunity for businesses to connect with their customers around something that resonates across the board: sport.

TV Measurement and Addressability: Q&A with TVSquared’s Bob Ivins

Moving forward, it will be important to approach TV measurement and addressability in the same way as digital, giving advertisers the cross-platform insights they need to increase the efficiency of their TV ad campaigns.

Hybrid-Events Give Marketers Better Engagement Opportunities

Before marketers get too optimistic that the old days will soon be here again, it’s looking more like a slow transition back to normal. Enter the hybrid event.

How to Establish the Right Foundation for Dynamic Creative

Success in marketing still requires strong creative. All the technology in the world isn’t going to get you far if you can’t deliver compelling, relevant creative at the moment you’re reaching your audience.

Predicting Effectiveness – Brand Strategy And The Sonic Logo

With the rise and rise of digital marketing, advertisers have sophisticated tools at their disposal to measure and auto tweak ad effectiveness in real-time.

How Contextual Approaches Can Help Marketers Solve Privacy Policy Curveballs

While brands knew Apple’s privacy forward approach was coming, the world is just now seeing the real impact of this ATT update, which is giving consumers more access and power when it comes to what information is shared with advertisers.

Hypercasual’s Golden Age Doesn’t Have To End

There have never been so many talented developers and titanic publishers working within the genre, and that’s owing to the never-ending appetite for hypercasual games in the world today.

More Than Ever, We All Need The Olympics This Year

More than ever, as a national and even global community we need what the Olympic Movement provides – an antidote to the cultural tenor of the past two years; a push to exhibit “the best of us.”

Proving the Power of Partnerships by Organising Influencer Marketing to Scale

Forward thinking marketers focused on performance strategies and methods have noticed an undeniable shift — especially within partnership and affiliate marketing.

Why Throwing Off SEO’s Shackles Is The Key To Better Content Creation

A swan gliding serenely on the water’s surface yet paddling frantically against the depths below is a favourite analogy of marketers when describing their day-to-day role.

Are You Ready to Go Social with the Summer Games?

Euro 2020 was the tournament in which sports consumption went truly social. With public venues in many countries still subject to social distancing or lockdown restrictions, fans took to more accessible digital channels in greater numbers than ever before, and the Tokyo Olympics is sure to continue that trend.

No Longer a Future State: The Union of Brand and Performance Has Arrived

Like most runners, long runs are where I do most of my thinking. It’s a rare gift of white space in our always-on world. It’s time to stop thinking about brand and performance separately.

Inexpensive Branding Strategies For Growing Your Small Business

If you think that branding is a luxury and something you can do in the future, when your business is successful, you’re not alone in thinking this way.

How Brands Can Succeed on TikTok

More and more brands are wanting to appear on TikTok, and the platform seems to have achieved a rare level of viral popularity among the most desirable audiences. TikTok, however, is not a typical media platform. Here are some very important points to consider for brands that want to get onto the newest, most popular digital platform.

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