_Editorial

  • October 2020: Olympic Champions in Conversation

    October 2020: Olympic Champions in Conversation

    Apolo Ohno, America’s most decorated winter Olympian, chats with world champion Olympic wrestler J’den Cox and 23-time Paralympic medalist swimmer Jessica Long about how mental health and social injustice are paramount to elite athletes.

  • 3 Observations on the Billion Dollar Market That’s Hiding in Plain Sight

    3 Observations on the Billion Dollar Market That’s Hiding in Plain Sight

    Necessity may be the mother of all invention, but it’s friction that gives birth to billion-dollar tech markets. The app economy is one of the most innovative markets out there, and yet friction in new app discovery is stymying its growth.

  • Ultimate Guide to a Successful Mobile App Launch

    Ultimate Guide to a Successful Mobile App Launch

    In this guide, we suggest which marketing tools and insights will help to increase downloads, keep your users engaged, and ready your newly successful app for an influx of traffic.

  • Cracking the Code to Amazon: How Brands Can Market Smarter

    Cracking the Code to Amazon: How Brands Can Market Smarter

    With many of today’s consumers opting to shop online and Amazon’s vast inventory and quick logistical services, there is a clear appetite for brands to claim a stake and sell. But, what do brands need to know to do this right?

  • The Advertising Industry Has Yet to be Digitally Transformed – Here is What the Future Looks Like

    The Advertising Industry Has Yet to be Digitally Transformed – Here is What the Future Looks Like

    We know that half of the digital ad spend is impacted negatively by fraud. The industry has remained tolerant of fraud, which impacts the smallest to largest media outlets. In fact, Facebook announced that it deleted 4.5 billion fake accounts in the first nine months of 2020 alone.

  • 4 Tips to Hack Your Brain for More Creativity

    4 Tips to Hack Your Brain for More Creativity

    Wake up. Eat breakfast. Get ready for work. Check email. Respond to requests. Do the job you were assigned. Finish. Eat. Relax. Repeat.

  • How Advertisers Can Use Automation to Streamline Spot TV Transactions

    How Advertisers Can Use Automation to Streamline Spot TV Transactions

    Impression-based selling and automated transactions have been hot topics in the broadcast TV industry for years. Unfortunately, traditional approaches rule today’s buys. 95% of local spot TV transactions are still completed with manual, traditional workflows.

  • Female Voices: How Retail Leadership Is Evolving With Changing Times

    Female Voices: How Retail Leadership Is Evolving With Changing Times

    While the future of retail remains unclear, there’s no denying that more changes are on the horizon. By accepting that things won’t go back to how they were before the pandemic, retail leaders can stay agile and ready to meet the needs of both customers and employees.

  • Google’s Identifier Announcement Recasts Priorities for Future-Focused Data Companies

    Google’s Identifier Announcement Recasts Priorities for Future-Focused Data Companies

    This announcement further cements Google’s position to lead with a transparent and privacy-first approach to advertising within its Chrome ecosystem and products. It also reshapes the competitive landscape for data companies moving forward.

  • How Better Understanding Fans Can Help Festival Brands Recover From the Pandemic

    How Better Understanding Fans Can Help Festival Brands Recover From the Pandemic

    While it’s disappointing that festivals and concerts haven’t been able to attempt hosting events in-person amid the pandemic, it’s important to remember the struggles and lessons that various sports teams have learned throughout the process and how they’re essentially paving the way for other industries to successfully commence again.

  • Introducing AWMoms

    Introducing AWMoms

    AWMoms are women focused on creating conversations, increasing collaborations and supporting actionable initiatives which will help find real solutions to parenting issues in the workplace.

  • 5 Key Considerations for Launching Your Brand in China

    5 Key Considerations for Launching Your Brand in China

    Consumer spending in China could more than double over the next 10 years, according to Morgan Stanley. But Chinese consumers are already buoying retailers that offer compelling products.

  • Probabilistic vs. Deterministic Intent

    Probabilistic vs. Deterministic Intent

    In order to reach audiences with something stronger than a numerical probability, advertisers are going to have to look for entirely new ways to connect with individual consumers.

  • How To Take Your Agency’s Strategy From Fuzzy To Future-Proof In 2021

    How To Take Your Agency’s Strategy From Fuzzy To Future-Proof In 2021

    The impact COVID-19 had on business rendered agencies’ strategic plans obsolete and disrupted their clients’ pre-existing marketing and branding roadmaps. After spending the past year scrambling for new business and adjusting to remote work, agencies finally have a little breathing room.

  • Listen Up: Mental Health is the New Wealth

    Listen Up: Mental Health is the New Wealth

    This past year has forced me as a founder and CEO to redefine several constructs I used to regard as dogma. Take the concept of wealth: in the traditional sense, wealth is an abundance of money or earthly possessions.

  • Why TV Advertising Hasn’t Moved Into Digital As Fast As It Should

    Why TV Advertising Hasn’t Moved Into Digital As Fast As It Should

    TV advertising and offline media budgets have yet to change much. The advertising budgets certainly haven’t fully transitioned into the digital arena as quickly as they ought to be to match consumer behavior migration.

  • The Ultimate Guide to Video

    The Ultimate Guide to Video

    Global online video views are at an all-time high and rising 100% every year. The widespread accessibility of high-speed internet allows users to watch live and on-demand videos more than ever before.

  • Audio OOH: Ads That Don’t Overstep

    Audio OOH: Ads That Don’t Overstep

    The privacy bubble is starting to burst and advertisers and marketers alike are quickly pivoting their efforts to include Audio OOH technology in their marketing strategies to reach customers in a privacy-conscious world.

  • Executive Q&A: Up Close and Personal with Lenovo’s Ajit Sivadasan

    Executive Q&A: Up Close and Personal with Lenovo’s Ajit Sivadasan

    As Global Head, Vice President, and General Manager of eCommerce at Lenovo, Ajit Sivadasan is focused on managing the customer’s experience with the brand as well as the purchasing experience on Lenovo.com. We sat down with Ajit to ask him about Lenovo’s experience over the past year and what challenges and opportunities lie ahead.

  • We’re Still in the Early Innings of Advertising on Amazon

    We’re Still in the Early Innings of Advertising on Amazon

    While Google and Facebook’s dominance has long seemed insurmountable, the past two years have seen the rise of a third major online advertising player.