_Editorial Archives

With Google Shunning IDs, Companies Turn to Data Collaboration

In a move that slaps several large DSPs and data management companies in the face, Google is making it clear that on their properties, people can only be targeted in aggregate.

Five Tips to Make Your Next Virtual Company Event A Success

While there is still much uncertainty, how can businesses unaccustomed to virtual-only events ensure that those planned for 2021 will go off without a hitch?

How Our Industry Can Sell Better By Looking At The Software Sector

John McMahon, Cedric Pech, Jeremy Duggan. Familiar? Probably not. But they are the rock stars of selling in fast-paced software unicorns; businesses such as BladeLogic, BMC, Ariba, Parametric Technology Corporation (PTC),

Managing For Diversity on a Global Engineering Team Across Time Zones

Engineers knit together to create highly orchestrated agile teams, meeting together for daily standups, code review and collaborations, all of which must be approached differently in a remote setting.

Driving Engagement Through Creative UGC Campaigns

It’s not news to anyone in advertising that user-generated content (UGC) can be harnessed to develop effective ad creative.

Advertisers, Do You Know Where Your Audiences Come From?

The looming end of the third-party cookie has pitched the marketing industry into crisis mode. Advertisers and agencies are well aware that the data they collect and the third-party audiences they rely on will change in the near future.

Why Data Maturity Is More Puzzling Than You Think

The pandemic has proved a major catalyst for boosting data capability, but one misconception is still holding back progress: the belief that data maturity follows a linear path.

Embracing the Change that a Changed World Demands

Like any other part of the communications landscape, barter agencies have had to adapt tactics and strategies to keep pace with these larger shifts—and some have done better than others.

UK Supermarkets Must Stay Agile and Adaptable With Audio Advertising

The supermarket sector has remained front and centre during the pandemic, and 2020 proved to be a critical time for supermarket brands to stay in front of consumers.

Why the Nostalgia Social Media Trend Is One to Watch in 2021

During 2020 and 2021, we’ve seen nostalgia everywhere. It makes sense, right? There’s no better time to pine for the past and relive happy memories than when we’re stuck at home during lockdown. Nostalgia has made its way into every walk of life, from our wardrobes to our Instagram feeds.

How Chatbots Help Small Business Owners To Increase Conversion Rate

Customers are the lifeblood of every business. That is why it is important to put a modern strategy in place to keep them happy. In this modern-day and age, many businesses consider automating their processes and one of the aspects that they are focusing on is customer communication.

Taking The Handbrake Off: Putting Brand At The Core Of Digital

In a digital-first world shouldn’t your digital experience be completely cohesive with your brand? I explored this recently in a webinar called For Tech’s Sake: Where Does Brand Sit In Tech Obsessed Digital Marketing and that led to an interesting conversation with Dom Boyd, MD of Insights and Offer at Kantar UK.

What’s After Digital Transformation in Marketing&quest; Scientific Transformation

What’s After Digital Transformation in Marketing? Scientific Transformation

Whether it’s farmers, stockbrokers, sports team executives, or pilots, people and things perform better when data, algorithms, and science guide them.

What Do Consumers Actually Think Of Ads?

To align with new habits under lockdown, budgets have been shifted into more mobile-friendly digital media. Traditional channels have taken a hit. But consumers still value traditional ads, and brands would be unwise to assume they’ve become stale.

3 Tips to Get Creative with Ad Measurement

While “data-driven insights” has been a buzz term for years, it received heightened focus in 2020 amidst the pandemic and as companies began to measure customer sentiment more frequently.

AWMoms: Autism Awareness Month – On To Plan C

Since my previous story for AWMoms last year, the pandemic brought us to “Plan C”. (Spoiler alert- it hasn’t been horrible.)

14 Words To Take Out Of Your VC Pitch Deck

With all the pressure to make an impact quickly, founders spend an incredible amount of time on the design of their slides. Less consideration, however, is usually spent on the words on the slide. That’s a mistake, especially when you only have 170 seconds.

How Marketers Can Strategize Around Active vs. Passive Intent Users Post-Cookie

While the pandemic undoubtedly did a great deal of damage, many categories are starting to see an uptick in digital ad spend and user acquisition and cost per click rates are starting to slowly rise again.

Authenticity Sells: How to Use It to Drive Conversions

It’s clear that brands need to work on authenticity, but that can be easier said than done when you’re promoting a business on social media. The bar is high, and distrust is the default setting for most media users.

Let The Legacy Of International Women’s Day Be Practical Support From Business

With 5.4 million women losing their jobs since the pandemic hit, it’s not good enough to pat women on the back and provide words of encouragement about change and support. Businesses need to provide real opportunities to help women get back on track and progress in their careers.

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