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7 Video Marketing Stats Every Marketer Needs to Know in 2021
In this piece, we’ll take a look at some of the latest statistics on video marketing for 2021. By the end, you’ll hopefully see all that video can do for your business.
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How Brands Can Show That They Understand Their Target Audience
It’s a crucial part of operating any business that you understand your target audience. They’re the people that will keep coming back, offering avenues for free promotion and reassurance your products and services are appealing.
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The Battle for Data is Over. Everyone Wins with Zero-Party Data (ZPD)
Consumer data is the latest battleground for companies to win dominance over their competition. They are clamoring to build honeypots of data that can be leveraged for their own benefit and purposes.
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To Work, Health Passports Need Highly Coordinated Verification and Authentication
McKinsey estimates that in the US, the pandemic is likely to be influential in our lives until at least Q3 or Q4 2021, which means we have at least 6 months where our proof of health matters significantly to our ability to move freely.
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A Deliberate Oversimplification of Audience Targeting without Cookies
Paradigm shifts are hard. When you’re used to doing something a certain way, realizing that you can do it in a completely different way (and get similar results) is really hard to grasp.
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How Embracing Social Listening Can Optimize the Customer Experience
The events of last year forced many retail companies to reevaluate their messaging, planned social content, and even the diversity of their boardrooms.
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An Evolving View on Context Will Shape the Data Markets of the Future
Modern advertising is a data-driven practice. So as new regulations and browser policies take hold, many fear a coming data crunch.
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No “Off Season” for Political Out of Home Ads
When President Joe Biden visited Pittsburgh to pitch his infrastructure bill, environmentalists urged him to “Go Big” on Covid recovery. Their media platform: billboards.
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Ad Pod And Its Friends: Delivering The Best CTV Ad Experiences
Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication.
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Zero-Party Data: How To Leverage It And What To Avoid
Marketers have become obsessed with zero-party data — and rightfully so, as it’s the “holy grail” of consumer information. Savvy marketers use zero-party data to improve the personalization of their brand communications and, ultimately, to deepen their relationships with customers — a high priority these days.
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What’s the Future of Cannabis Marketing? Ask the Adult Beverage Industry
In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another.
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Supermarket Sweep: Building Your Presence on Emerging Digital Marketplaces
Over the past year, digital marketplaces have crammed years’ worth of growth into just weeks. And while Amazon remains the biggest ecommerce player, the rapid acceleration of online shopping has produced several winners, Walmart.com and Instacart among them.
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Amazing Ways to Schedule Your Posts – 4 Simple Steps
Social media plays a very important role for businesses in almost every industry. It offers them several benefits from expanding their reach, to building a community and dozens of others. It gives you instant access to your customers and helps keep them engaged with your company.
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What Is The Answer To The Ad Industry’s Identity Crisis?
Google’s recent announcement that it won’t support user-level identifiers in its ecosystem, is just the latest step in its plans to change how consumers are tracked online.
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Giving Voice to the Audio Creator Community
The fact that the vast majority of audio content is not easily accessible or discoverable makes you wonder how much this has held audio back as a medium?
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Humanising Experiences
Culture is what differentiates us from the other living creatures on earth. Learning how to communicate with others is a social process regardless of the channel.
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Connected Consciousness
It’s the curious nature of humanity, when these x-in-a-lifetime events arise, to look downwards and backwards, at our dashboards, in our rearview mirrors. But eventually, we realize we must look through the windshield and, once again, beyond the hood and to the horizon.
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Why the Cookiepocolypse Actually Affirms the Open Web
In a blog post, a Google leader stated that, once cookies are phased out, “we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”
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Getting Your KPIs Right: Should You Really Be Measuring Shopping Cart Abandonment Rates?
In theory, high shopping cart abandonment rates should reveal to eCommerce retailers that something is not working. However, online shopping carts are a feature that modern customers are utilizing quite differently than originally intended.
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Why Your Creative Approach Won’t Work in the “Next Normal”
With the success of mass vaccination programs, the end of the pandemic feels more insight than ever before—and the return of in-person public life seems imminent.
_Editorial
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Identity’s Next Challenge: Why Accuracy Matters More Than Ever
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If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
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Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
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Marketing Is Learning Before the Market
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The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy