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Meaner and Nicer: Reflecting on 20 Years in Communications
The title of this article, Meaner and Nicer, expresses the realities of starting and owning a business. It reflects the advancing and changing environment in which my firm was built, as well as the marketplace’s reaction to the evolution in needs, attitudes and world views that span two decades.
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How German Publishers are Taking Matters Into Their Own Hands
The German market has a reputation for being a little slower to develop than other parts of the world, with a longer adoption cycle for new products/features, hesitancy to work with international players not based in Germany, and sensitivity around data privacy.
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Connection, Culture And The Rise Of Online Community
Need help mastering a complicated recipe? Inspiration for up-cycling old furniture? Tips on how to homeschool while working a full-time job? Advice for re-entering the world as it slowly starts to open back up? There’s an online community for that on Reddit.
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Shopping For Semantics: Unlocking Untapped Inventory In A Cookie-Less World
Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better grasp of contextual targeting.
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Why Advertisers Should Get Excited About Digital Advertising’s Contextual Future
By now, most of us have begun reckoning with the coming reality. Cookies are indeed going away, identifying customers is undoubtedly getting harder, and companies like Google and Apple are not coming to save us.
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Why It’s Important to Resist ‘Shiny Object Syndrome’ in TV Advertising
The TV landscape is in a state of transformation, as is the advertising that powers it. Applying our industry’s standard “shiny new object” lens to what’s happening in TV right now does the reality of the opportunity a disservice. Here’s why.
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Tourism Ads Coming Back
Tourism analysts see hopeful signs in theme park bookings, airline traffic, and more. Leisure travel is recovering first, ahead of business trips, experts say.
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Corporate Leaders: Do Your Words Fit Your Culture And Values?
Work culture matters. Now more than ever. Who you are and what you stand for matters to people who work at your company and buy your products.
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Reshaping the Beauty Industry One Shop at a Time After the Shutdown
Covid-19 exposed African American beauty salons and barbershop owners to more than a virus: It exposed how important these businesses are to the Black community.
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Access Granted: The Rise of WebAR
App-less augmented reality may be an inevitability. But with WebAR comes both new opportunities and new challenges.
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What The Top iStock Searches Of 2020 Can Mean For Small Businesses
While every part of the business community has been affected by ever-changing regulations, closing and re-openings, as well as health and safety guidelines, impacts to the small business community have been significant.
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Connecting A Brand’s Agency Roster
Working as part of an agency roster is tough at times, but it can equally be exciting. At Dog, we’ve had over 20 years of practicing how to navigate and get the best out of cross-agency partnerships and learned a lot along the way.
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A Transformational Moment in Digital Advertising
In advertising we’re having our Fujiwhara moment, where the privacy wave is intermingling with the targeted advertising ecosystem, creating a confusing picture for the advertiser.
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Purpose On The Rise
Not much is guaranteed in a post-Covid world, but we’ll tell you one thing: Gen Z wants action.
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To Understand Good Brand Strategy, Look To The Stock Market
Investing in stocks, I recently found out, is hard. The silver lining to my failed day trading career is that I realized there are some striking overlaps between investing and brand strategy.
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The European Super League – More Than Just An Own Goal. A Marketing Strategy Disaster.
It’s not often a news story unites so many diverse figures and groups across society. But from Boris Johnson, Jeremy Corbyn and Prince William to football pundits, ex-players, current managers and rival football fans across the land, the world spoke up together this week against the newly proposed European Super League. And the answer was categorically, no.
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No Consent Doesn’t Mean No Conversion
Marketers and publishers are burning the midnight oil to figure out how to keep their revenue from pancaking as we move into the post-cookie/IDFA reality, especially after Google’s recent unsurprising “bombshell.”
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What Will Creating A Company’s Culture Mean in 2021?
Nurturing and sustaining culture and its values are important for any leadership team, but 2021 will be a uniquely critical time to support employees, as the definition of “company culture” continues to shift.
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Transforming Organizations for the Modern Day Ad Exec
From the Mad Men era to the creative zeitgeist of today, the ad industry has experienced quite the transformation. The industry as a whole, the work it produces, and its clients are frequently studied and discussed.
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Lessons from President Biden: The Ultimate Legacy Brand
Athletes, musicians, influencers, even business people of different stripes have curated their images in such ways that their successes can be viewed through the lens of successful marketing.
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Identity’s Next Challenge: Why Accuracy Matters More Than Ever
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If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
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Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
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Marketing Is Learning Before the Market
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The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy