_Editorial Archives

Expressing Certainty in Social Media Messages Engages Consumers

As COVID-19 lockdowns begin to ease, global digital immersion has become impossible to ignore – and social media has quickly become the lifeblood of every brand’s marketing strategy.

The Future of Live Events

2020 marked a trying time for us all. As we inch closer to the pandemic’s end, can we look back and call out the inspiring moments associated with it too?

A 3-Tiered Approach to Solving Deliverability Challenges

As a channel, email continues to evolve and become smarter. But at the same time, deliverability challenges still plague senders and prevent emails from reaching subscribers’ inboxes.

How Marketers Can Increase Subscriber Retention In 8 Steps

Subscriptions have surged in popularity during the COVID crisis, with two in five people in the UK signing up to new subscriptions since it began and at least 57% having one, up 10% on last year.

The Friends Reunion: Four New Marketing Insights about 50+ Consumers

For many Gen Xers and Boomers like myself, Friends was a cultural touchstone; it reflected who we were as twenty- and thirty-somethings before it signed off in 2004.

Apple’s SKAdNetwork vs. Google’s Privacy Sandbox

The ad tech industry has spent the past year closely monitoring and digesting updates around Apple’s SKAdNetwork and Google Chrome’s Privacy Sandbox, knowing that both carry dramatic implications for how our industry will gather consumer data.

Capturing The Spirit Of Summer 2021 With Intelligent Creative

A combination of the roadmap out of lockdown and an effective vaccine rollout means UK consumers are starting to envisage a more positive future.

Going to the Mat: Small-town Daktronics Lights Up the World

A half-century ago, small-town startup Daktronics made an electronic wrestling scoreboard that became synonymous with the sport. Now Daktronics (NASDAQ: DAKT) lights up the world.

Driving Client Growth in 2021

Here are 5 significant commerce media opportunities that you can try with your clients – all with multiple important benefits.

Why All Marketing Today Can, and Should Be, Performance Marketing

Performance marketing has always belonged to the lower funnel, to the end of the customer journey, to programmatic and search — or so the thinking goes.

B2B Marketers’ New Job: Listen

To better understand the rise of intent, B2B marketers need to think about their core function: listening to what their prospective buyers are looking for.

Q&A with Robert Velez, Director, US Multicultural & LATAM, Vevo

Ahead of Vevo’s AWAdvance event on 25 May, 2021, we sat down with Robert Velez, Director of US Multicultural & LATAM Sales at Vevo to discuss the LATAM market and Vevo’s unique and growing position within it.

AWEurope Throwback: Typhoo Tea Gnu

Typhoo Tea launched in 1903 by Birmingham grocer John Sumner. Using only the finest tea leaves to ensure great taste, quality, and freshness in every cup, Typhoo was originally sold as a cure for indigestion.

Scenario Planning: The Gateway to the Future

As consumers emerge from lockdown – some blinking and tentative and others in a mad dash – marketers need to remember it won’t be like it was BC (Before Covid).

Content Marketing Is Not For Everyone

Content marketing is, however, the most sustainable way to grow demand and a loyal audience. If you’re in need of immediate results, content marketing is not for you. But if you’re after long-term success and growing your audience base, you’ve found your match.

Why Email Became the Channel of Choice for Audience Engagement

Over the years we’ve heard lots of debate about the viability of email. As social media steamrolled onto the scene, many people in the industry even wrote email off as “dead,” proclaiming that social would make email irrelevant, especially for younger generations.

Three Ways the World Could Be

Optimism, properly channeled, is a powerful catalyst for change. And if you can retain your sense of optimism even amidst a pandemic, you possess a marketer’s most essential quality.

To Fix Data Privacy Issues, the Digital Ad Industry Should Operate Like a Mall

If the ad industry wants to resolve its privacy and data-tracking issues, it should take a cue from retail.

How Brands Can Harness The Power Of Influence To Drive Sustainable Change

Earth Day has been and gone but sustainability need not be hinged on just one day in the year. While it serves as a conscious reminder to us all just how important it is to protect our planet, consumers are more aware than ever of how the decisions they make impact the world we live in.

Self-Check Your Visual Choices To Make Sure You’re Not Overly Reliant On Gender Stereotypes

#WorkFromHomeLife has affected us all… so why are businesses still relying on imagery of moms homeschooling while dads work?

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