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Why the Cookiepocolypse Actually Affirms the Open Web
In a blog post, a Google leader stated that, once cookies are phased out, “we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”
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Getting Your KPIs Right: Should You Really Be Measuring Shopping Cart Abandonment Rates?
In theory, high shopping cart abandonment rates should reveal to eCommerce retailers that something is not working. However, online shopping carts are a feature that modern customers are utilizing quite differently than originally intended.
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The Metro Goldwyn Mayer Lion Evolves for the Modern Age
It’s an evolution 97 years in the making for Metro-Goldwyn-Mayer. MGM, one of the world’s oldest film studios, is bringing its iconic roaring lion to CGI for the first time.
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Why Your Creative Approach Won’t Work in the “Next Normal”
With the success of mass vaccination programs, the end of the pandemic feels more insight than ever before—and the return of in-person public life seems imminent.
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With Google Shunning IDs, Companies Turn to Data Collaboration
In a move that slaps several large DSPs and data management companies in the face, Google is making it clear that on their properties, people can only be targeted in aggregate.
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Five Tips to Make Your Next Virtual Company Event A Success
While there is still much uncertainty, how can businesses unaccustomed to virtual-only events ensure that those planned for 2021 will go off without a hitch?
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How Our Industry Can Sell Better By Looking At The Software Sector
John McMahon, Cedric Pech, Jeremy Duggan. Familiar? Probably not. But they are the rock stars of selling in fast-paced software unicorns; businesses such as BladeLogic, BMC, Ariba, Parametric Technology Corporation (PTC),
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Managing For Diversity on a Global Engineering Team Across Time Zones
Engineers knit together to create highly orchestrated agile teams, meeting together for daily standups, code review and collaborations, all of which must be approached differently in a remote setting.
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Driving Engagement Through Creative UGC Campaigns
It’s not news to anyone in advertising that user-generated content (UGC) can be harnessed to develop effective ad creative.
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Advertisers, Do You Know Where Your Audiences Come From?
The looming end of the third-party cookie has pitched the marketing industry into crisis mode. Advertisers and agencies are well aware that the data they collect and the third-party audiences they rely on will change in the near future.
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Why Data Maturity Is More Puzzling Than You Think
The pandemic has proved a major catalyst for boosting data capability, but one misconception is still holding back progress: the belief that data maturity follows a linear path.
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Embracing the Change that a Changed World Demands
Like any other part of the communications landscape, barter agencies have had to adapt tactics and strategies to keep pace with these larger shifts—and some have done better than others.
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How the Tetley Tea Folk Made a Comeback with UK Audiences
For tea enthusiasts throughout the UK, the tagline “That’s better. That’s Tetley” has long been associated with the delicious taste of Tetley Tea. Tetley’s tea heritage has been producing delicious cuppas for over 180 years! This tea also evokes the memory of the Tetley Tea Folk, a whimsical crew of characters that represent the tea brand.
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UK Supermarkets Must Stay Agile and Adaptable With Audio Advertising
The supermarket sector has remained front and centre during the pandemic, and 2020 proved to be a critical time for supermarket brands to stay in front of consumers.
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Why the Nostalgia Social Media Trend Is One to Watch in 2021
During 2020 and 2021, we’ve seen nostalgia everywhere. It makes sense, right? There’s no better time to pine for the past and relive happy memories than when we’re stuck at home during lockdown. Nostalgia has made its way into every walk of life, from our wardrobes to our Instagram feeds.
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How Chatbots Help Small Business Owners To Increase Conversion Rate
Customers are the lifeblood of every business. That is why it is important to put a modern strategy in place to keep them happy. In this modern-day and age, many businesses consider automating their processes and one of the aspects that they are focusing on is customer communication.
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Taking The Handbrake Off: Putting Brand At The Core Of Digital
In a digital-first world shouldn’t your digital experience be completely cohesive with your brand? I explored this recently in a webinar called For Tech’s Sake: Where Does Brand Sit In Tech Obsessed Digital Marketing and that led to an interesting conversation with Dom Boyd, MD of Insights and Offer at Kantar UK.
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What’s After Digital Transformation in Marketing? Scientific Transformation
Whether it’s farmers, stockbrokers, sports team executives, or pilots, people and things perform better when data, algorithms, and science guide them.
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What Do Consumers Actually Think Of Ads?
To align with new habits under lockdown, budgets have been shifted into more mobile-friendly digital media. Traditional channels have taken a hit. But consumers still value traditional ads, and brands would be unwise to assume they’ve become stale.
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3 Tips to Get Creative with Ad Measurement
While “data-driven insights” has been a buzz term for years, it received heightened focus in 2020 amidst the pandemic and as companies began to measure customer sentiment more frequently.
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