_Editorial

  • Be Ready for What’s Next in Retail

    Be Ready for What’s Next in Retail

    The past year has significantly accelerated the shift to ecommerce and created new consumer behaviors. But what changes will be lasting, and how can retailers be ready for what’s next? This session will uncover new shopping behavior insights, detail strategies for how retailers have successfully adapated, and outline what to do to be ready for the future.

  • Meet Philthy, The Yards Brewing Company Brand Mascot Born During The Pandemic

    Meet Philthy, The Yards Brewing Company Brand Mascot Born During The Pandemic

    By Heather Taylor My first introduction to Philthy was when I was assembling a list of brand mascots creatives wanted to grab a drink with post-quarantine — and ideally, post COVID-19 pandemic. Philthy, who also goes by Phil, is the brand mascot for Yards Brewing Company’s latest beer in Philadelphia, Pennsylvania. Anything goes in the world of brand mascots. The…

  • Be Ready for What’s Next in B2B

    Be Ready for What’s Next in B2B

    The shift to digital cemented new buyer behaviors, particularly as the workforce became remote and in-person meetings and events were put on hold. How can B2B marketers be ready for what’s next? This session will cover how B2B buyer expectations and digital experiences are evolving.

  • 4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want

    4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want

    To say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of “what’s next,” we’re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already transforming the future of marketing.

  • Readiness, Resilience, and Recovery: Lessons From a Year of COVID

    Readiness, Resilience, and Recovery: Lessons From a Year of COVID

    In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward.

  • How the Pandemic Prepared 5 Companies for a More Customer-First Future

    How the Pandemic Prepared 5 Companies for a More Customer-First Future

    Amid all of the past year’s challenges, brands showed up for consumers like never before, creating a blueprint for marketing that is even more customer focused.

  • The Unique Challenges of Marketing to Moms Amid Covid-19

    The Unique Challenges of Marketing to Moms Amid Covid-19

    Kids of all ages are no longer going to school, daycare, extra-curricular, or occupied by babysitters. While the family time and chance to grow alongside their children is appreciated, for many mothers it’s a 24-hour, 7 days-a-week job that has moms everywhere feeling the emotional and physical fatigue.

  • Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

    Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

    By Heather Taylor Do you believe America is amazed with glazed? Or are you ready to put this jelly (donut) in your belly? There’s a canDOUGHdate with a platform you can believe in with the debut of the Dunkin’ Donut Party. How Dunkin’ Is Celebrating National Donut Day In celebration of National Donut Day on Friday June 5th, Dunkin’ will…

  • COVID-19 Should Hit the Reset on Attitudes to Parenting in Agencies

    COVID-19 Should Hit the Reset on Attitudes to Parenting in Agencies

    The lockdown has given non-parents a window into just how challenging juggling parenting and work can be. It may be physically and emotionally draining, yet we parents are managing. That’s what we do. 

  • 7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink With Post-Quarantine

    7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink With Post-Quarantine

    By Heather Taylor Post-pandemic, have you thought about which brand mascot you would meet at the bar for a celebratory drink? There’s only one drinking game rule to follow: the character must represent an alcohol brand. (Sorry to our fellow chaser and mixer nominees!) Months of quarantine are making us stir crazy to spend time with our favorite libation icons.…

  • Captain Obvious Will Perform Weddings As Chaplain Obvious, The First Ordained Brand Mascot

    Captain Obvious Will Perform Weddings As Chaplain Obvious, The First Ordained Brand Mascot

    By Heather Taylor Amid the COVID-19 pandemic, couples throughout the United States are putting their wedding day on pause. Perhaps they will marry later this year, bump their RSVP to 2021, or opt for a TBD save the date when it’s safe to celebrate the big day. Luckily, Hotels.com has a brilliant solution for engaged couples that would rather not…

  • AWMoms and Facebook Present Table Talk

    AWMoms and Facebook Present Table Talk

    To celebrate Mother’s Day 2020, Advertising Week and Facebook joined forces for AWMoms Table Talk, featuring casual discussions between working mothers in the industry.

  • AWMoms and Facebook Present Table Talk

    AWMoms and Facebook Present Table Talk

    To celebrate Mother’s Day 2020, Advertising Week and Facebook joined forces for AWMoms Table Talk, featuring casual discussions between working mothers in the industry.

  • What It’s Like To WFH With Progressive Insurance

    What It’s Like To WFH With Progressive Insurance

    By Heather Taylor It’s day… too many to count in quarantine, and the Progressive Insurance team is busy working from home. Arnold Worldwide has released a new trio of WFH commercial spots starring the Progressive team members. These spots feature the sales squad participating in everyone’s favorite WFH activity: video conference calls! How does each call pan out for our…

  • AWMoms: Life is Choices

    AWMoms: Life is Choices

    Stephanie Latham currently leads the Technology, Mobility & Connectivity Sales Teams at Facebook; her story for AWMoms is nothing short of a must-read.

  • Do You Remember Sydney and Duncan, The Dunkaroos Brand Mascots?

    Do You Remember Sydney and Duncan, The Dunkaroos Brand Mascots?

    By Heather Taylor “The year is 1997. Your Tamagotchi is thriving. You just set a new personal best with your Bop It. Your mom packed Dunkaroos in your lunch. Everyone at school wants to be your friend. Life is good. The year is 2020. You just found out Dunkaroos are coming back. Life is good.” On February 3, 2020, the…

  • Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

    Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

    By Heather Taylor Have you noticed an uptick of photos and videos featuring sourdough starters, banana bread, and cookies in your Instagram Stories lately? The COVID-19 crisis has inspired people all around the world staying at home to head into the kitchen, grab some flour, eggs, and a Kitchenaid stand mixer, and begin whipping up home baking comfort food. Some…

  • AWMoms: Autism Awareness Month – Thriving With Our Plan B

    AWMoms: Autism Awareness Month – Thriving With Our Plan B

    My story is less of an example of successfully returning to the workplace and resuming a promising career, but more a story of successfully creating, accepting and thriving with “Plan B”.

  • The Kool-Aid Man Is Back!

    The Kool-Aid Man Is Back!

    By Heather Taylor On March 9th, Kool-Aid tweeted that the brand’s beloved red pitcher, the Kool-Aid Man, had gone missing. The above video showed the Kool-Aid Man in his kitchen mixing up a new Kool-Aid Recipe. Existing ingredients included “fun” and “extra Oh Yeah.” Only one more ingredient was necessary for the recipe, but it was missing from his mystery…

  • AWMoms: A Good Story – Birth During a Global Pandemic

    AWMoms: A Good Story – Birth During a Global Pandemic

    Through the darkness of the pandemic, the idea of someday being able to tell our little boy, Wyatt, about the magic of his arrival is a thought that shines through.

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