_Editorial Archives

The Science Behind A Great Meme

First and foremost, good memes often take a novel approach to media and typically break corporate creative norms. What’s produced by the average corporate design team is likely too polished and too reliant on thoroughly researched formulas to capture the right mood.

How Brands Can Save the Holidays

The most powerful takeaway was that the coronavirus is causing consumers to face a duality of competing thoughts.

Structuring Innovation To Navigate Uncertainty

The ability to quickly adapt has become a survival skill for digital advertising businesses, which have entered the most condensed innovation cycle ever.

Data-Informed Creative is the Tree-Topper This Christmas Season

While analytical tools to understand and fine-tune creative performance are becoming more readily available, many brands are slow to adopt them, often casting them aside as simply more tools, more tech, and yet another platform to learn.

Peace Out 2020, What’s Next for CTV in 2021

While almost every corner of digital advertising has experienced change this year, CTV has certainly seen a notable uptick in investment, driven by consumer trends: 80 percent of U.S. households now stream video to a connected device.

4 Ways Publishers Can Use Intent Data to Save Their Events Businesses

Pre-pandemic, the events business was booming for publishers, with some seeing double-digit growth in sponsorships and attendance in recent years. The biggest problem for some was an overcrowded calendar. Now, the events space is reeling.

The Purpose Imperative: True Values Matter More Than Ever in Marketing

While it would be a big stretch to suggest that brands can fix society’s problems, who’s better suited than marketers to offer messages of reassurance—or even joy. To shift the conversation to what’s next and how we’ll get there, we’ll need brand leadership, rooted in something besides platitudes.

Will Petco Restore Logo Mascots Ruff and Mews?

By Heather Taylor In October 2020, Petco made a major rebranding announcement. The pet supplies retailer planned to pivot towards becoming a health and wellness company for pets. Part of the change included a new company logo. The current logo reads simply as “petco” in blue font with the company name spelled out in lowercase. However, Ruff and Mews, the…

How to Embrace the Changes Caused by COVID-19

Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.

How Gen Z is Sick of ‘It’, Yet Making Things Happen

They are sick of it (it = all the things) but are making things happen. They are trying to figure out how to help themselves and the world all at the same time. They are frustrated but fierce, tired but tireless, fearful but powerful.

Heightened Uncertainty May Bring On Ad Tech’s Golden Age

Panic about advertising technology has been in oversupply. Amid another COVID resurgence, there’s absolutely no sense of what the future holds for ad tech.

Blockchain Technology Is Entering the World of Gaming

Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.

How Advertising Click-Fraud has Become the New ‘Gig-Economy’

What if we told you that one of the most malicious online practices is utilizing the exact same “Gig-Economy” to grow and spread?

7 Social Media KPIs You Should Be Tracking In 2021

According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.

Tis the (new) Season: A Different Holiday Paradigm

For the third and final installment in our research series on consumer anxiety, we asked Americans about their holiday plans: How will they celebrate their traditions? Will they gather?

Vote Your Ossoff: Political Humor After a Long Election Year

After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.

How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands

As Americans firm and flip (and again firm) up their holiday plans, both in terms of activities at home and potential travel over holiday vacations, they’re doing so based on their personal perceptions of the virus and the threat it poses to their families and communities right now.

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