_Editorial

  • Where is the Experiential Marketing Heading in 2021?

    Where is the Experiential Marketing Heading in 2021?

    2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future.

  • Gamers Are Not Who You Think They Are

    Gamers Are Not Who You Think They Are

    The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.

  • The Future Of Bringing Virtual And Physical Events Together

    The Future Of Bringing Virtual And Physical Events Together

    The shift from physical to digital events is an unavoidable necessity in the current climate. Even pre-COVID there was a significant movement towards hybrid events, but the pandemic put a rocket up the entire industry when it comes to virtual.

  • No More Filters: How AI Leaders Can Turn The Tide On Algorithmic Bias

    No More Filters: How AI Leaders Can Turn The Tide On Algorithmic Bias

    Phil Schraeder, CEO at global technology and media company GumGum, explains why now is the time for the AI industry to examine its conscience and tackle bias from the inside-out.

  • Pringles Debuts A New “Glow Up” Design For Mr. P

    Pringles Debuts A New “Glow Up” Design For Mr. P

    By Heather Taylor Over the last 20 years, the Pringles mascot — Mr. Pringle — hasn’t deviated from his signature style. Cans of Pringles feature Mr. Pringle with a big mustache, red bow tie, and parted hair atop his familiar oval face. 2020 has been a year of unprecedented changes, so what better time for Mr. Pringle to shake up…

  • It’s Marketing Budget Time – Q&A With Tracey Shirtcliff of The Virtu Group

    It’s Marketing Budget Time – Q&A With Tracey Shirtcliff of The Virtu Group

    Tracey Shirtcliff, founder and CEO of The Virtu Group, maker of the adtech tool Scopes, the scope of work and budget management tool that helps brands and agencies budget better-using data, is someone who can accurately be described as a serial entrepreneur.

  • The Secret to Great Media Plans – Don’t Hesitate

    The Secret to Great Media Plans – Don’t Hesitate

    Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed.

  • Why Post-Cookie Digital Marketing Can’t Rely On Solutions From One Single Entity

    Why Post-Cookie Digital Marketing Can’t Rely On Solutions From One Single Entity

    Amid rising global privacy restrictions, accessing the data needed to understand consumer behaviour and serve content that breaks through has become increasingly tough; especially with third-party cookies facing stricter limitations.

  • A Vote for Digital: Marketing Lessons From Alexandria Ocasio-Cortez

    A Vote for Digital: Marketing Lessons From Alexandria Ocasio-Cortez

    Votes are expensive things to earn. It was neither Trump nor Biden who shone the clearest light on how to effectively market an election – it was New York Representative Alexandria Ocasio-Cortez, a.k.a. AOC.

  • Upgrading Non-Alcoholic Drinks to First Class

    Upgrading Non-Alcoholic Drinks to First Class

    The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from.

  • AW360 Live Podcast: Ashwin Navin, CEO & Co-Founder, Samba TV

    Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.

  • 5 Strategies to Help Protect Your Brand in Social Media

    5 Strategies to Help Protect Your Brand in Social Media

    As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.

  • Apple vs. Facebook: The Fight Over IDFA and the Impact on Mobile App Marketers

    Apple vs. Facebook: The Fight Over IDFA and the Impact on Mobile App Marketers

    Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.

  • Boots Imagines a World Where Personal Cleaning Products Come Alive for a Great Cause

    Boots Imagines a World Where Personal Cleaning Products Come Alive for a Great Cause

    By Heather Taylor Ever imagine what our personal cleaning products would be like if they had sparkling personalities? The characters in the new Boots UK Christmas campaign “What the World Needs Now” are your typical hygiene staples with an animated twist. As the campaign’s title, and accompanying song, suggest the world needs a little bit of self-care this holiday season.…

  • Here’s What Happens When Captain Obvious Meets Future Captain Obvious

    Here’s What Happens When Captain Obvious Meets Future Captain Obvious

    By Heather Taylor It was the year 2019 BC. You remember — Before COVID? Captain Obvious, the long-time spokesperson for Hotels.com, is reading a newspaper with the headline “2020: Has To Be Better Than 2019.” Standing in the lobby of a hotel, blissfully unaware of the year to come, Captain Obvious is suddenly greeted by a strange visitor. It’s… future…

  • Raising Good Humans

    Raising Good Humans

    Our latest AWMoms Table Talk, Raising Good Humans, features Dr. Aliza Pressman of The Raising Good Humans Podcast in conversation with UWG’s Monique Nelson and Facebook’s Crystal Worthem.

  • How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life

    How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life

    By Heather Taylor Halloween may look a bit different this year, but the spooktacular Monster Cereals characters — Count Chocula, Boo Berry, and Franken Berry — are back! Boils and ghouls will simply scream for this news: one of these icons, reimagined as a bust mold, could be yours! General Mills is launching a Monster Cereal Sweepstakes featuring the iconic…

  • Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

    Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

    By Heather Taylor Since 2004, Advertising Week has celebrated the greatest icons in the advertising landscape — the brand mascot — by inducting two winners each year into our Madison Avenue Walk of Fame. 2020 has been an unprecedented year for all of us. The novel coronavirus outbreak was upgraded to a global pandemic by the WHO in March 2020.…

  • Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

    Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

    By Heather Taylor Since 2004, Advertising Week has celebrated the greatest icons in the advertising landscape — the brand mascot — by inducting two winners each year into our Madison Avenue Walk of Fame. 2020 has been an unprecedented year for all of us. The novel coronavirus outbreak was upgraded to a global pandemic by the WHO in March 2020.…

  • 1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

    1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

    By Heather Taylor Brand mascots enjoy getting playfully involved with politics. In 2016, StarKist’s Charlie the Tuna was the alTUNAtive Presidential candidate who ran on a platform for change and great taste we could believe in. Now, 1908 Candy has a delicious dark horse nominee in their own Alexander the Grape. The iconic grape-flavored candy character is returning after a…

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