_Editorial Archives

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

By Heather Taylor Miss Chiquita is no longer visible on the Chiquita brand logo. The first lady of fruit is doing her part to emphasize how important it is for everyone to practice social distancing during COVID-19. Where is Miss Chiquita? On March 23, 2020, Chiquita tweeted an image of their company logo sans Miss Chiquita. The tweet read “I’m…

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s Everything We Want to Binge Watch During the Coronavirus

By Heather Taylor Raise your hand if you miss going to the movies. As the coronavirus pandemic continues to sweep the globe, citizens are doing their part to practice social distancing and quarantine in their homes. It’s the new normal to work from home and avoid groups of 10 or more people. We have said a (temporary) goodbye to attending…

AWMoms: Katie Couric

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.

AWMoms: Janet Balis

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.

7 Brand Mascots Providing Comfort During the Coronavirus

By Heather Taylor What do a family of bears, a tuna in a beret, and a cheerful bald gent all have in common? These are just a few famous brand mascots representing cleaning products and nonperishable foods households have stocked up during the coronavirus. It’s difficult to know when the global pandemic may be over. To that end, we are…

AWMoms: Carolyn Montrose

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.

AWMoms: Ambika Pai

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.

AWMoms: Monique Nelson

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and their families.

AWMoms: Laney Crowell

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and their families.

AWMoms: Ranae Heuer

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.

AWMoms: Melissa Hobley

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.

AWMoms: Soyoung Kang

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.

AWMoms: Jillian Goger

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.

8 Advertising Experts Reveal Their Favorite Cereal Brand Mascots

By Heather Taylor March 7th marks National Cereal Day, one of the most beloved holidays (perhaps ever!) for breakfast enthusiasts. Our favorite cereals are made all the more special by the beloved characters that adorn these cereal boxes. Who doesn’t get giddy, or at least feels a huge grin spread across their face, as they watch classic mascots like Sonny…

AWMoms Q&A with Carly Hertica

As part of our ongoing commitment to telling the stories of industry mothers, we spoke with Carly Hertica. Carly has worked in development and fundraising for non-profits since graduating from Manhattan College in 2012.

AWMoms Q&A with Gina Garrubbo, CEO, National Public Media

As part of our ongoing commitment to telling the stories of industry mothers, we spoke with Gina Garrubbo, single mother and CEO of National Public Media.

AWMoms: Lainie Mulvey

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.

AWMoms: Karina Vasquez

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.

What Do Brand Mascots Need to Survive? Give Each Character a Nanny

By Heather Taylor John Bowman was at a restaurant in Rhode Island with his grandson when the pair spotted an iconic character at the establishment. A poster of Poppin’ Fresh, the Pillsbury Doughboy, graced the restaurant’s wall. Bowman knew the little guy well enough. His advertising background spanned decades including famous agencies like N.W. Ayer & Son, D’Arcy Masius Benton…

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

By Heather Taylor What comes to mind when you think about crumpets? You may be imagining the spongy, round griddlecakes often consumed throughout the United Kingdom, Ireland, and various areas of the Commonwealth. Crumpets are traditionally paired with a selection of butter, jam, or honey and served with breakfast or afternoon tea. But what happens when crumpets seek to break…

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