_Editorial

By Heather Taylor In September 2020, Zach Chatham proposed to his girlfriend in Yellowstone National Park. Chatham wasn’t alone during this proposal. The gorgeous scenic backdrop of Yellowstone aside, Chatham was flanked by, frankly, an unusual wing-bun — the Oscar Mayer Wienermobile. Chatham is one of several Oscar Mayer Hotdoggers: the drivers behind the wheel of this 27-foot hot dog…

By Heather Taylor Your voice. Your vote. And it’s for your favorite brand mascot and tagline! #AWNewYork kicks off this week and voting is underway for the brand mascots and taglines to be inducted into our 2020 Madison Avenue Walk of Fame. 2020: Year of Everything Unpredictable Anything can happen in 2020, a year marked by unprecedented changes amid the…

By Heather Taylor “In the world we were living in, everything was made to be appealing.” Somber voiceover from an intrepid narrator kicks off Babybel’s “Join the Goodness” ad campaign, where viewers get a glimpse of an “appealing” new world. It’s a sweet environment. Some might say it’s a little too sweet. There are made-to-order cupcakes available at all hours…

By Heather Taylor There’s a place called JET-PUFFED Nation Yummy good sensation Marshmallow population Do you have a craving for “The Fluffy Side of Life?” You’re in luck! JET-PUFFED Marshmallows, America’s Favorite Marshmallow for more than half a century, have just debuted a new ad campaign starring the bouncy, giggly, JET-PUFFED Pals. Meet the JET-PUFFED Pals! For more than half…

By Heather Taylor Life moves pretty fast when you’re a legume. Earlier this year, Planters fans were shellshocked to hear that Mr. Peanut passed away at age 104 just before Super Bowl LIV. #RIPeanut. The Planets icon was quickly reborn as Baby Nut in commercials that aired during the Super Bowl. Some believe the tears of the Kool-Aid Man brought…

By Heather Taylor Beautiful things happen when we all work together, including a global group effort to color the next M&M’S commercial. Ever wanted to see Red switch it up and become pink? How about Yellow embracing lime green? All these colors, and many more, made their way into the latest M&M’S commercial that salutes those individuals that continue to…

By Heather Taylor Remember places? Captain Obvious, longtime brand mascot of Hotels.com, is eternally nostalgic for how ‘placey’ so many places can be. Travel in the summer of 2020 does not look like it did in years prior. Most of us are currently stuck at home — the same space we have been in staying for several months due to…

By Heather Taylor Who is Dolly? Fans of Bob’s Big Boy restaurant may be surprised to find that the iconic mascot, a little boy in checkered overalls carrying a double-deck cheeseburger, is MIA from the menu. In his place is Dolly, a blonde-haired girl. In a plot twist so unusual it easily fits into 2020’s overall narrative, Dolly’s character was…

By Heather Taylor In the “before times” prior to COVID-19, one man dared to attempt the stunt of a lifetime. He would risk it all for pizza’s most beloved appetizer pairing: Crazy Bread stuffed with melted cheese. He’s Nuts Von Crazy. The man, the myth, the legendary pizza spokesperson that loves Little Caesars Stuffed Crazy Bread. Meeting Nuts Von Crazy…

By Heather Taylor Like many households during COVID-19, StarKist’s Charlie the Tuna has been working from home. Or more specifically, from the kitchen. The iconic spokes-fish recently debuted a special message from in a new commercial spot from quench Agency. Charlie’s Message This StarKist commercial kicks off with a Zoom call from Charlie to viewers. Charlie is a seasoned pro…