_Editorial

Here’s a quick look into Google’s newest travel products and how we’re helping partners drive success.

Hear from Julia Vander Ploeg, the SVP, Global Head of Digital & Technology at Hyatt on how Hyatt is transforming its organization to support and engage travelers now and in the future.

The future of travel will be flexible, intentional and “up for grabs.” How can travel marketers be ready? This session will cover the latest consumer insights and travel product innovations.

Hear from Sajal Kohli, Senior Partner and Head of Retail & CPG practices at McKinsey on lessons other markets can learn from retail reopening in APAC, the future role of stores, and advice he’s giving his clients on how to be ready for the future of retail.

Hear from William White, SVP and CMO of Walmart U.S., about how the world’s leading retailer made business-critical pivots through a test and learn culture, built brand superfans through new programs like Walmart+, and how they’re thinking about what’s next for retail.

As B2B buying evolves to become more digitally-driven and more decision-making becomes more democratized across organizations, B2B marketers must rethink their approach to engaging and influencing their customers. In this session, Saber Sherrard, Partner at Bain & Company, will share his perspective on key trends transforming the B2B space.

Hear from Fara Howard, the Chief Marketing Officer of GoDaddy, on how GoDaddy is accelerating its digital transformation to meet the changing marketing landscape.

The past year has significantly accelerated the shift to ecommerce and created new consumer behaviors. But what changes will be lasting, and how can retailers be ready for what’s next? This session will uncover new shopping behavior insights, detail strategies for how retailers have successfully adapated, and outline what to do to be ready for the future.

The shift to digital cemented new buyer behaviors, particularly as the workforce became remote and in-person meetings and events were put on hold. How can B2B marketers be ready for what’s next? This session will cover how B2B buyer expectations and digital experiences are evolving.

To say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of “what’s next,” we’re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already transforming the future of marketing.

In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward.

Amid all of the past year’s challenges, brands showed up for consumers like never before, creating a blueprint for marketing that is even more customer focused.