The past year has significantly accelerated the shift to ecommerce and created new consumer behaviors. But what changes will be lasting, and how can retailers be ready for what’s next? This session will uncover new shopping behavior insights, detail strategies for how retailers have successfully adapated, and outline what to do to be ready for the future.
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
