The past year has significantly accelerated the shift to ecommerce and created new consumer behaviors. But what changes will be lasting, and how can retailers be ready for what’s next? This session will uncover new shopping behavior insights, detail strategies for how retailers have successfully adapated, and outline what to do to be ready for the future.
Brands Need to Think Like Broadcasters, Not Advertisers
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.
