Hear from Fara Howard, the Chief Marketing Officer of GoDaddy, on how GoDaddy is accelerating its digital transformation to meet the changing marketing landscape.
A Creator Brief Should Make the Next Decision Easier
A creator campaign brief should tell a team what it needs to learn before it spends the next part of its budget. That sounds straightforward. Yet a list of videos, posting dates and preferred formats can leave the most consequential question unanswered: what decision will this work help us make?